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My name is Rachel A. Feldman.
I am a kick-ass business coach for health and wellness professionals, who are sick and tired of having businesses that do not attract the ideal client or when they do, they do not have a system to teach them. I help them define niche, story, backstory, a system and a leak-free business sales funnel. I had my own health struggles that lead me to be a health coach and then organically became a biz coach after my struggles and mastered my own leak free business funnel system. I went from making 13k to 6 figures by year 3 and now I am proud to say, I rock a business that feeds my soul, my spirit and my family.
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![PLEASE DO NOT MAKE THIS MISTAKE WELLNESS COACH!
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I was on Facebook last night. I saw a health coach ask a question about posting social media content. I saw woman tag under and say, " I can help you define your niche. We would have to dive deeper and get more specific."
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I remember making the same mistake above. I thought that IU could be like everyone else even though I knew in my heart that would not work.
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Let's do a case study on this woman.
She has NO idea who she serves.
She thought it would be good to share about stress and daily habits.
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My answer: You can speak about stress and day;y habits but lets get specific on who you serve.
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What is your ideal clients biggest struggle?
What was your biggest struggle?
Define 10 pain points your ideal client has?
Define 10 reasons why your ideal client does not make the changes to end the pain.
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Before you go a step further .....
People are run by emotion. We dont make change because life gets busy and/or stress happens in life and it affects our ability to STOP - BREATHE - DO SELF CARE etc.
Does her ideal client need more tips own self care?
Would this be solving the pain for her ideal client?
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They are valuable tips but this is NOT what motivates this busy woman. She already feel stressed and shameful that she does not do what she KNOWS she should do.
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My approach [and I speak from experience - #IINhealthcoach]
➡️ Create 10 mini solutions to the pain points for talking points.
➡️ The 10 pain points are my lives or blogs, or videos or social media posts
➡️ Test the buyer motivation [the pain product 🔥 free or paid]
➡️ Then add short stories about my life to help my ideal client connect with me [aka called micro stories in the marketing world. Need help 👇 or DM me!](https://rachelafeldman.com/wp-content/plugins/instagram-feed/img/placeholder.png)
