If you’ve ever felt like your offer is great but it’s still not selling, this episode will be a game changer. Jeff Wenberg, a messaging and marketing expert with over 15 years of experience, joins us to explain why your offer might not be the problem—it’s your messaging.
252. Making Copy Less “Icky” and More Authentic with Julie Schill
In today’s episode, we dive deep into the power of authentic messaging and how to avoid common mistakes in your sales and marketing copy. Julie, a medical copywriter and strategist, shares her expertise in creating messaging that feels smart, approachable, and impossible to ignore. She explains how to make your copy less “icky,” connect with your audience, and build trust with storytelling.
239. Ideal Client Avatar
In today’s episode, I’ll guide you through the essential process of defining your Ideal Client Avatar. We’ll explore why having a clear picture of your ideal client is crucial for your marketing strategies and how it can lead to attracting and retaining the clients you truly want to work with. From demographics to psychographics, I’ll help you understand what to consider when crafting your Ideal Client Avatar, ensuring your messaging resonates deeply with your audience.
