In today’s episode, I break down why saying “I help women” is one of the biggest mistakes coaches make in their messaging—and how that single phrase is quietly costing you clients, clarity, and confidence in your offers.
295. Why Your Content Isn’t Converting (And the 15-Minute Fix)
In today’s episode, I break down the real reason your content isn’t converting, and spoiler alert: it’s not the algorithm, and it’s not because you’re bad at what you do. Most of the time, your content is doing one job—education—but not the job it actually needs to do, which is help someone make a decision.
