In today’s episode, we break down the process of creating a simple, effective funnel that can help you build and grow your coaching business. Learn how to capture leads, nurture them with the right content, and ultimately lead them to your offers—whether it’s a low-cost entry or a high-ticket one-on-one session. This episode is packed with straightforward steps to help you set up a funnel that works!
242. How to Stand Out in a Crowded Market with Linda Melone
In today’s episode, we’re diving into the importance of niching down and creating content pillars for your coaching business. We’ll discuss how focusing on a specific niche can clarify your message, attract the right clients, and establish your authority in the industry. Additionally, I’ll explain what content pillars are and how they can serve as the backbone of your content strategy.
240. Cracking the Code of Facebook Ads: What’s Working Now and How to Stay Ahead in 2024 & Beyond
In this episode of the Healthy Hustle Podcast, we sit down with Jodi Sodini, an unapologetic marketing expert, CEO, and homeschooling mom of five. Jodi has a wealth of knowledge on how to make Facebook ads work without draining your budget. As a seasoned professional who leads her clients to success, Jodi brings a no-nonsense approach to advertising and personal growth.
![YOUR NICHE will evolve. I talk to so many coaches who are struggling to finding their niche.
I get right to it and ask them what struggle do you want to alleviate?
Our clients come to us with a boatload of health issues and it’s our job to narrow down the problems we solve so so we can set ourselves apart in a busy market.
Asked yourself what problem you want to alleviate ? Ask yourself what struggle you want to end.
Think of your journey. What steps did you have to take to alleviate the problem you were facing?
here are five action steps to take today to get clear on your niche :
1. Reflect on personal experiences:
Encourage your client to think about challenges she has personally overcome. What struggles did she face, and how did she overcome them? Personal experience often leads to passion and expertise.
2. Conduct market research:
Have your client research current trends and problems in her field of interest. What are people consistently complaining about or seeking help for? This can reveal unmet needs in the market.
3. Engage with potential clients:
Suggest that your client talks to her target audience. She could conduct surveys, interviews, or join relevant online communities. Ask questions like “What’s your biggest challenge right now?” or “What problem keeps you up at night?”
4. Analyze competitors:
Ask your client to look at what other businesses in her field are doing. Are there any gaps in the services they offer? Is there a specific struggle that’s being overlooked or inadequately addressed?
5. Create a problem statement:
Based on the information gathered, have your client craft a clear, concise statement that defines the specific struggle she wishes to alleviate. For example: “I help [specific group] overcome [specific problem] so they can [desired outcome].”
You got this!
#healthcoach #yourhealthcoachbiz #healthcoaching #wellnessjourney #onlinebusiness #businesstips #niche #nichingdown](https://rachelafeldman.com/wp-content/plugins/instagram-feed/img/placeholder.png)