You spent weeks—maybe months—building your signature offer. You poured your heart into the modules, the coaching calls, the PDFs, the recipes, the videos, the process, the outcome…
Yet when you launch it?
Crickets.
Silence.
Tumbleweeds.
If this sounds familiar, you’re not alone. In my first year as a health coach, I made $13,000—not because I wasn’t passionate, not because my offer wasn’t good, but because I didn’t understand what makes an offer sell.
And after helping over 8,000 health coaches build programs that do sell, I can tell you exactly why your signature offer isn’t converting…
and how to fix it in the next seven days.
Let’s go.
Reason #1: Your Offer Solves Too Many Problems (Instead of One Core Problem)
Most coaches create an offer that looks like this:
- Hormones
- Gut health
- Weight loss
- Stress
- Detox
- Mindset
- Nervous system
- Sleep
- Inflammation
- Blood sugar
- Energy
This is basically a functional medicine encyclopedia, not a signature offer.
Your clients don’t buy “multi-pillar wellness solutions.”
They buy one clear outcome.
Think about your client scrolling IG at 11 PM feeling bloated, exhausted, and defeated.
She isn’t thinking:
“I should purchase a 12-week integrative solution for systemic dysregulation.”
She’s thinking:
“I just want my belly to stop hurting.”
“I want to wake up with energy again.”
“I want my pants to fit.”
Clarity sells.
Confusion kills conversions.
Fix it this week:
Choose one core problem your program solves.
Everything else becomes supporting material.
Examples:
- Instead of “12-Week Holistic Hormone & Gut Reset”…
→ “Fix Your Midlife Fatigue in 90 Days.” - Instead of “Functional Wellness Mastery”…
→ “The Over-40 Belly Fat Solution.”
Pick ONE life-changing outcome your program delivers—and say it everywhere.
Reason #2: Your Offer Description Feels Like a Curriculum, Not a Transformation
Most coaches describe their offer like this:
Module 1: Gut Health Basics
Module 2: Stress & Cortisol
Module 3: Inflammation
Module 4: Detox
Module 5: Sleep
Module 6: Hormones
But your client isn’t buying modules.
They’re buying results, relief, and a roadmap to a better life.
Your signature offer should answer three things instantly:
- What problem do you solve?
- What outcome do I get?
- Why you? (your story, your success, your method)
Fix it this week:
Rewrite your sales page and IG captions using transformation language:
- “Imagine waking up without bloating.”
- “Imagine going through your day without energy crashes.”
- “Imagine losing weight without feeling deprived.”
- “Imagine understanding your body instead of feeling betrayed by it.”
People buy possibilities → paint the picture.
Reason #3: Your Messaging Doesn’t Speak to One Clear Person
If your offer says:
“For women with hormones, gut issues, weight loss struggles, stress, or low energy…”
That’s basically everyone and no one.
Your signature offer needs a specific avatar:
- “Women in midlife navigating hormones and belly fat”
- “Burned-out moms who feel exhausted and overwhelmed”
- “Women over 40 who want to balance blood sugar and lose weight naturally”
The tighter the niche, the easier it is for someone to say:
“OMG that’s me.”
Fix it this week:
Write a one-paragraph ICA description answering:
- What is she struggling with right now?
- What has she already tried?
- What does she desperately want?
- What fears or frustrations keep her stuck?
Then rewrite your entire offer page and content using her exact words.
Reason #4: You’re Not Building Enough Visibility Before You Sell
This is the painful truth:
The reason your offer isn’t selling…
isn’t because the offer is bad.
It’s because your audience hasn’t seen you enough to trust you.
Here’s the mistake:
You post about your offer for one week and expect sales.
Coaches think funnels are fancy tech.
Funnels are actually relationships.
In my business, I didn’t rely only on IG. I went:
- Locally – workshops, yoga studios, chiropractors
- Podcast guesting – other people’s audiences
- Joint webinars
- Newsletter swaps
- Facebook groups
- Blogs + Pinterest SEO
Visibility is oxygen for your offer.
Fix it this week:
Choose ONE of the following visibility pushes:
- Email your list with one story + one lesson
- Reach out to 2 local studios to teach a workshop
- Pitch yourself to 3 podcasts
- Ask a biz friend to co-host a Webinar Wednesday
- Do a live Q&A on IG and answer your ICA’s biggest struggles
Do this for 5-7 days and your offer will already convert better.
Reason #5: You’re Underpricing — And It’s Killing Trust
Undercharging doesn’t make your offer more attractive.
It makes your client wonder:
“If the price is this low, how good could the transformation actually be?”
Especially in the wellness world, price = confidence.
You know this.
You’ve lived this.
You went from $13K in year one to six figures by year three because you learned to price based on value, not fear.
If you don’t believe in your offer, your client won’t either.
Fix it this week:
Raise your price to reflect:
- The depth of your method
- The value of your transformation
- The emotional cost of staying stuck
And say it proudly.
Reason #6: You’re Missing a Low-Cost Entry Point (Warm Them Before You Wow Them)
Your audience may love you…
but they may not be ready to invest $997–$2000 immediately.
You need one low-cost entry offer:
- $27 5-day challenge
- $47 hormone or blood sugar guide
- $97 4-week program
- “Mastering Menopause” 5-day meal plan
- 7-day low-cost offer (your new course!)
Low-ticket → warms them
High-ticket → transforms them
Fix it this week:
Pick one tiny but powerful offer and promote it all week.
This builds trust fast.
And trust = sales.
Reason #7: You Don’t Have a Simple Funnel (It Doesn’t Need to Be Fancy)
Most coaches avoid funnels because they think:
- “It’s too techy.”
- “It’s too complicated.”
- “I don’t know where to start.”
But a funnel can be as simple as:
Freebie → Email sequence → Low-cost offer → Signature offer → Discovery call
That’s it.
No complicated software.
No 17-step flowchart.
Fix it this week:
Build a bare-minimum funnel with:
- One freebie
- Five nurture emails
- One low-ticket offer
- One CTA to book a call
This alone can increase conversions by 30–70%.
Reason #8: You’re Not Sharing Your Story Enough
People need to know:
Why you?
Why this method?
Why now?
Your story is your proof.
You’ve been a health coach, you’ve built offers, you’ve built funnels, you’ve messed up, you’ve rebuilt, and you’ve helped thousands of coaches do the same.
Your ICA needs to hear that.
Fix it this week:
Share ONE personal story per day:
- A mistake
- A lesson
- A win
- A breakdown → breakthrough
- A client transformation
- How you built your offer
- Why you care so deeply about this work
Story = connection
Connection = conversion
Reason #9: Your Sales Process Doesn’t Lead Them to a Conversation
Here’s the truth:
For a signature offer priced $997–$2,000…
people need to talk to you.
Not because they don’t trust you—
because they need to believe they can do it.
Your sales process should ALWAYS lead to:
- A discovery call
- A quick DM conversation
- A simple voice note
- A personalized “is this right for me?” chat
People buy when they feel seen.
Fix it this week:
Invite people to talk with you every day:
- “DM me the word READY”
- “Comment YES for more details”
- “Click here to book a call”
- “Send me your top 3 struggles and I’ll voice note you back”
Your offer is not the barrier.
Lack of connection is.
Here’s the Truth (The One Most Coaches Avoid)
Your signature offer isn’t selling because you’re too close to it.
You crafted it with your brain.
Your client buys with emotion.
Shift your language.
Shift your visibility.
Shift your offer positioning.
And everything changes.
Fix Your Signature Offer in One Week: The 7-Day Plan
Day 1: Clarify the ONE outcome
Day 2: Rework your transformation messaging
Day 3: Rewrite your ICA in clear language
Day 4: Visibility push (podcasts, local, social)
Day 5: Raise your price + own your value
Day 6: Add or promote a low-cost entry offer
Day 7: Build a simple funnel + CTA to book a call
Do these seven steps and your offer will finally have:
- Clarity
- Connection
- Confidence
- Conversion
Ready to Fix Your Signature Offer & Start Selling Consistently?
If your offer isn’t converting—and you’re tired of guessing—
I can help you fix it in real time.
👉 Book a Free Discovery Call Here
Let’s look at your offer, your niche, your messaging, and your funnel—
and map the tweaks that will get you clients ASAP.
You don’t need a new offer.
You need a better strategy.
And that’s my zone of genius.
