257. Storytelling That Sells: 3 Keys to a Website That Wins Clients with Kris Jones

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Are you struggling to create a website that attracts clients, increases revenue, and works for you while you focus on the work you love? Do you feel like your website is just an online brochure instead of a tool that actually drives sales?

In today’s episode, we dive deep into the power of storytelling with Kris Jones, a StoryBrand guide and Founder of Red Door Designs.

Kris has been mentored by Donald Miller, the author of Building a StoryBrand, and brings over 20 years of experience working with global brands like Nike and Adidas. She specializes in helping women-owned businesses, coaches, and service providers create website copy that sells effortlessly so they can scale their business without working harder.

Her signature approach has led clients to:

  • Increase revenue by 300%
  • Achieve record-breaking lead calls & client bookings
  • Scale from $30K months to $300K months
  • Charge 6x more for the same service

Kris’s mission is to simplify storytelling so that entrepreneurs can stop struggling with messaging and start using their website and marketing materials to work for them 24/7.

This episode will simplify storytelling for your business and give you the exact framework to make your website and marketing materials work for you—even while you sleep.

Key Takeaways:

  • The Power of Storytelling: How to position your client as the hero and yourself as the guide.
  • What’s Wrong with Most Coaching Websites: The #1 mistake that keeps websites from converting leads into paying clients.
  • Signature Story Framework: How to craft a story that works across your website, social media, and sales calls.
  • Website That Sells: The three essential sections your homepage needs to capture attention and drive conversions.
  • Social Media & Storytelling: How to repurpose one core story into endless content.
  • Beyond Social Media: Why your website should be the center of your marketing universe—and how to make it work for you.

Resources & Action Steps:

Your website should be your best salesperson—learn how to make it work for you with the power of storytelling.

Additional Resources:

Free Resources to Grow Your Business 

Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here

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Subscribe Now to Discover Why Other Smart Health Coaches Like You Tune into the Healthy Hustle Podcast.

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