We make decisions with our hearts, and only later does our head catch up to justify them. That’s why storytelling isn’t just fluff—it’s the fastest way to build trust, spark connection, and convert clients.
In this solo episode, I’m walking you through the exact types of stories that helped me go from 66 undercharged clients to a fully aligned business model that actually converts—with ease. I share how I shifted from overthinking every post to telling stories that made people see themselves in my offers.
I also break down the three stories every health coach needs to tell regularly—plus how to take someone from emotional resonance to an aligned conversion without feeling salesy. This episode is packed with copywriting tips, emotional triggers, and the storytelling scripts I still use in my webinars, reels, and launches today.
If you’ve ever wondered:
- “What story do I even tell?”
- “How do I write posts that don’t just get likes but actually sell?”
- “How do I go from ‘inspiring’ to ‘converting’?”
Then this episode is your step-by-step guide.
Key Takeaways
- The 3 must-have stories: your origin, client transformation, and relatable everyday moment
- How to emotionally connect without oversharing or sounding cringey
- What to say at the beginning of a webinar or video to pull people in
- How I used my story of burnout and gut issues to attract aligned clients
- The storytelling-to-sale script: how to transition from emotion to invitation
- Why stories outperform tips, hacks, and how-to posts—every time
- How to use storytelling in email, live video, and sales calls
- Your storytelling homework (yes, there’s a quick action step to take this week)
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