If you’ve been posting, learning, tweaking your offers, and still wondering why no one is reaching out to work with you — this episode is for you.
Because getting your first three clients is not about having a big audience, going viral, or building a complicated funnel.
It’s about clarity, connection, and taking simple, consistent action.
In this episode, I’m breaking down exactly how to get your first three paying coaching clients, even if you’re just getting started and don’t have a large following.
Once you land those first three clients, everything changes — your confidence, your messaging, your momentum, and your belief in what you’re building.
In This Episode, I Cover:
• Why your first 3 clients matter more than your first 100
• The biggest mistake new coaches make when trying to get clients
• Why you don’t need a large audience to start signing clients
• The mindset shift from perfection to connection
• How to get clear on your niche and message
• What a simple starter offer actually looks like
• Where your first clients are really coming from
• How to start conversations that lead to clients
• Why you must clearly invite people to work with you
• The role of messy action in building your business
Resources:
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Why Your First 3 Clients Change Everything
So I want you to understand — your first three clients are not just about making money.
They are about momentum.
They give you proof, confidence, and the shift from feeling like you’re trying to be a coach… to actually becoming one.
“Once you get those first three, everything starts to shift… you stop feeling like you’re trying to be a coach and start actively becoming one.”
You Don’t Need a Big Audience
One of the biggest myths I see new coaches believing is that they need thousands of followers before they can sign clients.
You don’t.
You don’t need a perfect website, branding, or a huge audience.
What you do need is:
• A clear problem you solve
• A simple way to talk about it
• The courage to invite people
“You don’t need 10K followers… what you need is a clear problem you help people solve… and the courage to actually invite people.”
Your Clients Come from Connection, Not Perfection
I see so many coaches stuck in preparation mode.
Tweaking graphics.
Rewriting bios.
Taking another course.
All while avoiding the one thing that actually gets clients — connection.
Your first clients don’t come from perfection.
They come from conversations.
“Your first clients come from connection, not perfection.”
Stop Trying to Help Everyone
If your message is vague, people won’t feel seen.
Instead, focus on:
• One type of person
• One clear problem
You want someone to hear your message and immediately think:
“That’s me.”
“When we try to help everyone, your message gets weak and vague… pick one type of person and one main problem.”
Keep Your Offer Simple
You don’t need a complicated program to start.
Your first offer can be:
• A 4-week coaching package
• A 6-week jumpstart
• A single intensive
• A beta offer
The goal is not perfection.
The goal is experience, results, and momentum.
“The goal is not to create your forever offer… it’s to create an offer that helps someone get a result.”
Your First Clients Are Already Around You
Most people overcomplicate this part.
Your first clients are likely:
• Friends
• Family
• Followers
• People already watching you
These are the easiest people to start with because trust already exists.
“It’s most likely the people who know you… these are the easiest people to start with.”
You Have to Tell People You’re Open
This is where many coaches drop the ball.
They post content — but never actually say:
“I’m taking clients.”
You need to be clear.
You need to invite.
You need to lead.
“People cannot hire you if they don’t know you exist.”
Conversations Close Clients
Content builds awareness.
But conversations build trust and close clients.
This looks like:
• Responding to comments
• Messaging people back
• Asking questions
• Inviting people to calls
“Content can open the door, but conversations close the gap.”
Don’t Ignore Offline Opportunities
Not everything happens online.
Some of your fastest wins can come from:
• Local events
• Workshops
• Networking
• Conversations in real life
Sometimes the quickest way to sign a client is to stop hiding behind your phone.
You Have to Ask
At some point, you need to make an offer.
Not pushy. Not salesy. Just clear.
Examples:
• “I’m opening 3 spots…”
• “I’m looking for women who want support with…”
• “Send me the word START…”
“Your first three clients are not going to come from hoping people figure it out.”
Your First Clients Are Data
Your first clients help you learn:
• What people actually need
• How they talk about their problems
• What objections come up
• How to refine your offer
They are not meant to be perfect.
They are part of the process.
“They’re feedback, data, market research, and proof of concept.”
Final Thoughts
If you’ve been waiting to feel ready…
Waiting for more followers…
Waiting for everything to be perfect…
You don’t need to wait.
You need to start.
Your first three clients are already within reach — through the conversations you haven’t started yet.
“Messy action will build your business faster than perfection ever
