120. How to Get Content Ideas From A Workshop

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Is your social media content overwhelming you? Maybe you’re struggling to come up with content ideas for your health coaching business. I get it. Content creation takes a lot of time, especially if you’re showing up on different social media channels. 

What if I told you that I have a very easy hack that will reduce your overwhelm and help you generate so many content ideas, you’ll want to start posting on social media more often? I know, crazy, right?

In today’s episode, I’m breaking down how you can take one workshop or PowerPoint presentation and create a ton of content for your social media channels. No matter what niche or topic your workshop is on, I can guarantee you there is plenty of content ready to create and share with your audience so you can help them improve their health. I walk you through three workshop examples and generate content ideas for you to use from each.

Hey there guys, it is Rachel Feldman. I wanted to kick off 2022 by talking about overwhelm. So many coaches come to me and say that they feel extremely overwhelmed, whether they are brand new coaches, or whether you’re in that growth stage of your business. 

It can take a lot of time to do our social media. It can take a lot of time to figure out what content ideas to have. So what I wanted to do today was to show you how simple it is to use a PowerPoint to find content ideas. What I’m going to do is go over a few different niches. 

I’m going to start with a period workshop. I want to just show you that it doesn’t need to feel overwhelming to plan your content. It doesn’t need to feel overwhelming to even take the captions from this content. 

So let me just share and for those of you who haven’t seen me in a while, I was taking a good amount of time to recover from Adrenal Fatigue, which has been something that I’ve dealt with for years. I know a lot of people who have had health issues like heavy metals and EBV, like myself, sometimes can go into burnout easily. So I took that time to just take care of myself. So if you haven’t seen me, that’s what I’ve been doing. 

Alright, so let’s look at this workshop. I want you to just go through it. This is great for repairing your period or coming off of birth control. I want to show you a workshop that’s like perimenopause or menopause. We really had a few different topics. 

Ideas For Turning Your Workshop Into Content

Content idea number one, a workshop could be turned into a freebie that is a PDF. So if you were thinking about sending out a newsletter, this would be great for you to bleed out videos over the month to even a newsletter. 

So right here we have how your period works and what a healthy period looks like, why birth control does not repair or regulate your period, six powerful daily habits you can put into practice right there. Those are three content ideas. That could be three videos. It could be a pre-recorded video that you put on YouTube. It could be a Live that you do on IG or Facebook. This could even be a series of videos. You make this workshop into a series of videos so that you know exactly what your content is going to be with a video week. 

Here is another content idea. What is the menstrual cycle? So we go a little deeper into each phase. You can have this in a video, you could have this even in stories, but these content ideas for what is your menstrual cycle? That’s number one. What does a healthy period look like? That’s number two video or number two social media post. 

What do I mean by that? You can take exactly the content that you see right here. 21 to 35 days, maybe you’re actually going to combine, what is the menstrual cycle, unhealthy period look lik,e and take that content from the PowerPoint, which you can find on the slide version of the script, and then put that right into a post. With Instagram, it’s gonna be a little shorter than what you can do with Facebook. 

Then you get into common problems. That can be a whole other post. What are the common problems? PMS, breast pain, moodiness, load moodiness, bloating, cravings, fatigue, headache, acne sleep disturbances, that could be a pre-recorded video where you can easily just share this screen. This could also be a Reel. This can be an Instagram post. This could be a Facebook post,\. You can even do this as a case study or testimonial. So many of you have those whether you’re a new coach or in that growth phase. 

So think about all the ways that you can use that. No periods or irregular periods. Same thing we just talked about content types. Maybe that’s your why. Do a behind-the-scenes. What did it look like when you had irregular periods? No periods? What? What brought you to be the coach that you are today? 

So many of those different types of posts. So not only are we talking about your different types of posts, but now we’re even talking about those different categories. 

This could be a success story, as I said, heavier, painful periods. What about birth control? You could have a whole other little series on birth control, talking about what you wish you would have known before you got on birth control, some of the side effects of birth control, birth control and infertility. 

Coming Up With Sub-Category Titles & Content Topics

See how even just from one headline right here can birth control, repair, or regulate your period that we can all of a sudden come up with some other sub-category titles. Here’s the scoop. then we go into the six powerful daily habits for periods healthy hormone diet. It’s gonna be one with a great recipe or a call to action with a link to download a free bait like our five-day hormone detox, or a three-day recovery hormone tied, or your freebie or maybe it’s a quiz from one of our protocols. 

You could pair that also with a meal plan, and it would be super awesome. Get the right nutrients on board, you could actually show the nutrients. Do a behind the scenes category post, whether it’s a real or video. This could also be just a post get the right nutrients on board, Zinc and magnesium are a great headline. Give a little intro and you have a social media post. 

Sleep. We see this trending everywhere on me, I see this left and right on Instagram. Everyone’s talking about their sleep, what do they do for sleep? What are the ways that you help your sleep? What are your favorite sleep remedies? So that could be a whole nother social media post content idea. 

Movement of your body. We talked about those different categories. We talked about the types of posts, all of a sudden you have could talk about inflammation, you could talk about what you did before HIIT training and maybe it didn’t work and you’re doing yoga, yin yoga. You could talk about improving insulin sensitivity with movement. You could even talk about the types of movement, reduce stress, show your breathing practice, or do a little restorative or yin yoga, affirmations that could even be subcategories of different content, affirmations. 

Do things that you enjoy, show me all the things you enjoy on a Reel. Learn how to let go of things you cannot control. So I think you’re getting the picture right? Then we have ditched the toxins. Show me your beauty care. Show me your natural household cleaners, people love to see what you’re actually using. Do not drink out plastic bottles. 

That’s the biggest thing that I want to just say. I want to just show for coaches that too often we just step into that education mode when our ideal client really needs to get to know us. So when you take a PowerPoint all of the sudden, you’re not going to feel extremely overwhelmed. Like what do I talk about this month? That same workshop. PowerPoint is just a PowerPoint that we do the workshop. And that same workshop could also be a masterclass that you have after somebody signs up for a one on one session with you to help prequalify them to help them understand how you’re different as a coach, and to get them to sign up for your one on one faster. Or it could even be a masterclass. 

Creating Content From A Menopause Workshop

Now we’re going to move on to another presentation. Because one thing I know and some of the biggest struggles that I see with coaches and myself is when we get busy doing our business, when we get busy list building where we’re trying to figure out our strategy and we’re content planning, we get tired, and when we get tired, we’re not as creative. 

So I want to show you exactly what we can do. Let’s do the menopause workshop. This is a big one. I’m gonna look at one of the handouts in this. I can do an entire series or a class on estrogen dominance. I can talk about estrogen dominance, but I also need to make sure that I’m informing my client that estrogen dominance can lead to weight gain. 

You’re going to see right here in the content that we have anxiousness, craziness, dry skin, feeling overly emotional. Hello, perimenopause, low thyroid function, hormonal ups and downs, hair loss, all of that, right. These can be individual social media posts. Those could even be content ideas. What are some of the signs of estrogen dominance? 

What I would do is make sure that I’m educating but also talk about what estrogen dominance relates to and then how to restore balance. That’s an entire another content idea. I have a quiz right here. As I was saying, some of you might have a quiz. Here’s even talking about menopause labs. All within this one piece of content. 

Using A PowerPoint To Guide You Through Content Ideas

I saw this the other day on a Reel. I saw this also on a video, I saw somebody talking about Dutch cast on a social media post. We want to educate, but we also want to connect the dots. When we have a PowerPoint to help guide us with our content ideas, it makes it much easier. 

So we’re not all over the place. I’m going to go right to the beginning. Understanding menopause right there. That is content. Idea number one for my ideal client. My ideal client may know she’s in menopause, but she may not understand how. How it affects her body on a myriad of different levels. Another ideal client who’s exactly the same woman I’m working with, maybe she doesn’t even realize she’s in menopause. But she’s having all these problems such as hair loss, dryness on her skin and her body in her vaginal area. She’s experiencing a lot of weight gain. She maybe doesn’t even know the word perimenopause. But she can understand why she’s having these insane cravings. She can understand why her sleeps an issue. 

So all of a sudden talking to her about the signs of perimenopause and menopause are important. This could be an entire video leading to a quiz. So you could have the content piece wherever you’re showing up. Let’s recap, Instagram, post Facebook, Youtube video. You could be doing this in your group, maybe you’re actually looking at using a workshop to have content ideas to have in your group. Then you’re actually doing this as a masterclass in your group, bringing people to either your one on one, a low-cost option or higher ticket, she might be having this discomfort during sex and doesn’t even realize this is one of the issues. So even having a whole other video on discomfort during sex. 

We could have a whole nother video on irregular periods. Talking, as we said in the different content categories. Behind the Scenes, a success story. My why. Showing your freebie or showing this workshop. Those are also content categories. When you don’t have a period for 12 straight months, you can even talk about how do you know when you’re in menopause? Three ways to boost hormones. Those are three different videos. See how it lays it out? You can talk about adrenal health. That’s a whole other video.

How To Differentiate Yourself With Your Content & How You Coach

You could also talk about a menopause hormone diet. What does that look like? What is a healthy diet? You could even attack. I don’t want to say this a negative way. But the way we create viral content is to talk about some mess and each one of you have your certain way of coaching. 

So you might find that you know a woman or you might believe that a woman who’s in menopause should not do intermittent fasting, or she shouldn’t do keto or she should talk to me about the foods. 

This is how we start to separate ourselves from everyone else is we show that information but we connect those dots with showing that in my business I don’t believe that a person should do this for the following reasons and this is what I do believe. 

Then we have foods for hormone health. Show me a recipe that has ghee on it or coconut oil. This has grass-fed butter, duck fat, avocados, hemp seed, salmon, I just actually had avocado toast. You can do a recipe, you can actually do a behind-the-scenes cooking with you or even shopping iodine foods. Show me what is your favorite one to buy . Collagen. Show me a smoothie or show me a protein ball that you’ve put collagen in dim foods. Explain to your ideal client what dim foods are and why they are so crucial for her mind. Cultured foods. 

Natural menopause medicines we have essential oils, herbs. Now we’re talking about toxins, toxins everywhere. Mindset menopause and weight gain do we see and what I really want to explain to is that you can see from just the content topic titles, that all of a sudden you can create that amazing content with ease. 

Creating Content Out Of A Gut Workshop

Now let’s do one on gut because I think there are many different gut peeps here. And this is just a workshop. This isn’t even a freebie copy and pasting. So let’s go to gut microbiome. This is one of our gut workshops that is also in our 12 Month club membership and it has a guide. 

The reason I love workshops, the reason I love pre-recorded workshops where you screenshare you don’t have to screen share for the whole time, or even making a Reel showing some of the PowerPoint is that I do think it’s much easier for people to visualize, or even taking a PowerPoint and turning it into a PDF. 

So right here, let’s talk about gut microbiome. Do you have any of the symptoms GI problems, yeast infections, weight, joint pain, allergic reactions to everything? Sinus problems, reoccurring illness, sugar cravings, autoimmunity? You could add definitely a whole other section there if you have it. Or if you have more that you want to add. Talk about mood rate. 

So right now it’s like what do you experience can be video content piece number one, content piece number two, let’s dive deeper into the mood. Three is hormone. Skin issues, food cravings, inflammation, sex, immune seven, immune. Seven, eight, right there, we have eight ways that your microbiome can be affected. So that could be its own content piece. 

You could bring in the different categories. A case study, client success, or testimonial. My why behind the scenes of my program, or looking at behind the scenes of a workshop. Gone missing is actually what it’s like to rebuild your microbiome with you. What did you do? Do your why. Take them into your business, into your office. These could also be their own individual ones, individual content pieces. 

How the gut microbiome influences your food choices. For example, he thrives on sugar. If the ratio of good to bad bacteria in your gut is not optimal, can lead to extreme sugar craving. So maybe you want to actually bring in sugar. Talk about inflammation, what does inflammation look like? How does it show up in the body? The immune system, allergies, how to give the gut microbiome a boost? That would be a great YouTube video, that would be a great headline for a social media post. 

I would stop at that. Because the whole reason that our ideal client actually stopped their scroll and looks is because it is solving a problem. Now you might find that your ideal client doesn’t know what gut microbiome is yet. You might have to do a few more introductory videos on what is gut microbiome is and relate it to or you experience any of the following. Let me introduce to you what gut microbiome is. So right here, how to give the gut microbiome a boost. This could be an entire come into my home. Let me show you how I give my gut microbiome a boost. 

One more gut health tips. That one’s a little shorter. But you might find that you want to talk about leaky gut. You could talk about what to expect. So the symptoms of leaky gut, how to help leaky gut digestion and leaky gut, leaky gut basics. Do a few introduction videos on leaky gut basics. Leaky gut is condition that occurs when the integrity of the gastrointestinal tract has been compromised or damaged. 

Take this content that you have and actually talk about leaky gut. I used to explain it, where I would say to my client, or even on a video, imagine that you’re looking through a screen, those little holes are the leaky gut. So find a way to actually take these big terms and explain them to your client. Talk about what that digestive system is. Leaky Gut happens in your small intestine. How it happens. So how do we actually have leaky gut? The health of the GI tract could be another one. 

But you might find when we get into these, what I call words that people don’t exactly know, you might find that you focus more on your content pieces on talking about some of the problems. What are the problems that your ideal clients are struggling with your irritable bowl, celiac, colitis, Crohn’s, chronic fatigue, inflammation, skin issues, fibromyalgia, cardiovascular disease, metabolic syndrome, autoimmune mood disorder, migraines, asthma, allergies, inability to lose weight, you might find that actually doing a workshop. 

I mean, doing your content ideas on some of those topics become that much more advantageous because when we come to our clients, and we’re doing content, sometimes our clients don’t actually know the words that we’re actually using. And so it takes going through that workshop and actually turning that maybe into a masterclass where you’re finding out exactly what the words your ideal client will identify, fit, identify with. And then teaching them those bigger words so that you’re not just talking microbiome, leaky gut, while maybe your ideal client only knows that they’re dealing with nonstop allergies or sinus issues, which could be a content piece. 

Why Creating Video Content Is Important

So I wanted to just keep this short and sweet. The last part is to make sure that you’re going on YouTube, if you start to enter. We even use the microbiome or leaky gut like how to fix leaky gut, you’re going to see that they will come up with a number of different videos that are the highest interacting videos. You can start to see great headline titles because those great headline titles are the difference between your ideal clients stopping at that video, or continue to go. 

The last part that I want to say and just content is what I was talking about in the beginning of this video. It can feel extremely overwhelming to feel that we have to post on all these different social media platforms. So the faster that you learn how to repurpose, repurpose a piece of content, the easier it will be. 

The reason I love workshops, or I love videos is one, our ideal client really gets to know us through video. Number two, a workshop can be used as a way to prequalify your ideal client before they get on a discovery call. So you might find that you’re using the workshop to create your content pieces. But you’re also putting together that masterclass or a shortened masterclass like a 15 Minute. So you’re saying to your client, Hey, before we get on the phone, I would love you to watch this so you can find out why I talk about gut health, leaky gut in the microbiome. They’ll be able to really go through that workshop and understand what it is that you do. At the end of that 15 minutes you’re going to really talk about this is the kind of work that I do. This is what some of my clients have experienced. 

The third is that you can take this workshop, do an intro where you’re not screen sharing, screenshot parts that it doesn’t have to be the entire class, but you can find that you’re actually taking that video and then repurposing it where you have a pre-recorded video where you’re doing a Live, you’re downloading that Live you’re uploading that to YouTube, you are taking notes only a portion of it and doing a Reel with that, but when you have those content ideas and you have the plan, then you don’t feel as overwhelmed because you know each week what you’re going to talk about. 

So with that being said it was a pleasure to be here with you guys.

Michelle: Messaging is so important for your health and wellness business because you want to reach the right type of ideal client, and you want to attract them organically, especially if you’re just starting your business.

You don’t have a ton of money to toss around with Facebook ads. So it’s really great to really get that concept of, okay, I’m attracting people organically on my social media, they’re connecting with me, they’re scheduling a wellness consultation, health discovery call, and they’re reaching out. Maybe they’re opting in to your freebie. All of that is so important.

In order for that to happen. You have to know who you’re talking to and all about them. But there’s so many things that go into it. You might even find that you have more than one type of person that you’re speaking to. So you might have to have some variation in your messaging and individual posts that go out or cycle them through or do something that.

But you should definitely know, the biggest things are: What’s that big problem that they have? What are symptoms that come from that problem? And really think about them. How old are they? Where do they live? Paint the full picture of what they do on a daily basis. That’s your ideal client avatar.

Rachel: If you’re looking to Google something, go to digital marketer, it’s Ryan Deiss. And Google ideal client avatar, there’s a great download that will take you through that process. You want to know age, demographics, dislikes, TV shows and movies they watch. Really play out the scenario of each of these ideal clients.

But before we dive into ideal client avatars and messaging, let’s talk about nailing your hook. Because I see clients left and right, who are saying, I specialize in gut and I just want to work with people to get them healthier. But it’s not going to work if you just say I want to work with everyone or I just want them to feel better. We want to get really specific.

So can you walk me through an example of a hormone specialist who deals with blood sugar, weight loss, and hormone balancing.

Michelle: Yeah the first thing, let’s say, you’re a hormone coach, and you’re saying something similar, I help women get their hormones in check, and lose weight and do things in the process, but get healthier. If that phrase comes out at all, the next question that I always ask is, well, what is healthy defined by that particular person that you’re speaking to? Because health is so different for everyone.

It’s really, really personal and based on that person’s goals and their problems and what they’re dealing with and what keeps them up at night and what’s their daily struggle.What’s their big goal?

So the hook really needs to be the biggest problem that you help solve for that person that dramatically changes their health or dramatically changes their life. But be so specific with it. Is it balancing hormones? Well, what does that mean? Are you talking to somebody who’s going through menopause or perimenopause? Menopause really messes up the cycle.

The more specific that you can really get with that, that’s going to help you attract the right people into whatever you’re putting out there like your freebie or workshop. So it’s really important to have the hook relate to that big problem that you solve for the person that you ideally would dream about working with.

Another step is to really know, signs, symptoms, and also what they want to achieve. So it’s really know those symptoms because that’s how people identify, and really know what they want to achieve. What is that big problem that you’re solving that they so desire on a physical, spiritual and mental aspect as well?

It’s really important to know those symptoms and what they’re dealing with, because a lot of times, it can be very easy to just fall into general language like, “I help women get their hormones healthy.” That’s good ground to start with. But then what’s next? And how deep can you go with that?

Get so specific and talk about things that might be uncomfortable to say out loud, but really connect with your ideal client? Is she having night sweats? Is her libido low? Did she gain weight during perimenopause? You have to get really specific.

When I think of copywriting and sales, if it was a sales page, these are your individual bullet points that have to be on your messaging everywhere, so that you can connect with them. You might have more than one type of person you want to work with.

So let’s say, you specialize in three things. Maybe it’s hormones, gut, and weight loss. Really sit down and think about, is this the same person that I’m talking to every time? Are these things connected? Or do I have different audiences for each of these? Which is fine, too. So it’s just really important to know that as you present your offer.

Rachel: Well, you just brought up a great point, because when we sit there and think of different audiences, we also have to think of that ideal client. So let’s say it’s a woman who’s dealing with weight gain during perimenopause. You might have a person who’s a stay at home mom, you might have a person who’s working in an office, and you might have a person who is a high powered CEO. But remembering that in your messaging, it’s okay to narrow it down and leave out your other ideal client.

So if you’re messaging and really talking to that CEO that has high stress, really go in and talk about high stress, maybe emotional eating, stress eating, or the weight that’s caused by perimenopause. Really speak to her in those pain points that she’s struggling with so she actually identifies with you and says, I’m going to opt into this freebie today, or I’m going to watch this masterclass where I’m going to sign up for this discovery session.

And I always look at it as someone who also loves health. If I’m going to hire a natural health person, whether it’s a doctor or someone else, I really look for specifics. What can they really help me with? When I’ve had breast challenges in the past, before I looked for natural, holistic experts that specialized in breast health. I wanted to know, is this someone I can hire who knows their stuff, and can really help me with this specific problem?

It’s the same thing when you go to your general MD. They refer you out to someone who can really help you go deeper in that specific problem. So it’s the same thing. So how specific can you get in your messaging as a health coach to those people who are really looking for that expert who can really help them solve those problems?

Rachel: Well, when we’re talking about messaging as well, we’re not just even talking about social media, we’re talking about messaging on your website. Can we talk a little about that? Because you brought up something that I would love to talk about, which is key words.

Before we jump into websites, how do you find your key words? I always say, do your market research, get 5-20 people on a phone call, interview them, take that time out to hear the words that they are saying. Take the exact words and write them down on a word bank. What would you suggest in addition to that?

Michelle: From an SEO standpoint, don’t be too creative. Use words that are so common that people are typing them in Google. So if you specialize in gut health, you should have keywords on your website that are digestion. Do they have a specific issue? Is it IBS? Irritable bowel syndrome? Gas? Bloating? Probiotics.

If you talk about that often, and you think your ideal client might be searching for those words that they are using every single day, use them. Make sure they are problem specific because that’s really important, because that’s what’s going to pop up in Google when they go search and you can even do that yourself. Go to Google and start typing it in, how to heal my gut. Notice all the things that pop up and look. Notice those common keywords and put those in on the back end of your SEO on your website.

Rachel: Such an important topic. Because so often we use health coach words that our ideal client wouldn’t use. Let’s talk about messaging on our website. So somebody comes to your website, and I forget what exactly is the amount of time you have to capture their attention?

Michelle: You’re lucky if you have three seconds. It’s so fast, because we’re a population that is just busy. So aesthetically, you want it to also be visually appealing, you want it to be attractive, you want it to be easy to read and then have pictures and things like that.

With these words, you want to think about the ‘above the fold’. The header needs to be so specific. And if that’s all they read on the website page, is that enough to keep them scrolling? Is it something they get over, whatever the problem is? Is it enough for them to take action on? “Click here and download my free guide.” It just has to be specific, it can be a question. “Are you struggling with your diet?”

Rachel: Your list builder should definitely be up on the top as well. So it should really be that big hook. The headline is that question in very, very bold, like Melissa Ramos.

Michelle: What I’ve loved about her messaging is that I remember her talking about super uncomfortable topics. She talks about UTIs, she talks about bacterial vaginosis.

For me, that is some clear, specific messaging. Most people get afraid to go that deep. So that’s when you fall back to that general messaging and general language, but do you say the things that they’re really struggling with? Because that’s what’s gonna make them opt in and click and hire eventually. So it’s important to be really specific.

If you’re focusing on a woman with Hormonal Health. Is it really balancing hormones naturally? Or is it really down and dirty to the women’s hormone health issues? Is it about her sex drive? If she could fix that, would it save her marriage? Really thinking about exactly what it is that that person is struggling with?

Rachel: That really comes down to that market research. In the beginning, say you’re coming right out of school, and maybe you haven’t done that market research. But for me, I asked friends, people who I felt had similar issues, similar health problems to that of my ideal client, I asked family members, I asked as many people as I could to get clear on what was the biggest thing for their gut issue?

For me, people came to me for food allergies and food sensitivities that was something that in their gut, somebody could deal with like Belly Bloat. But I found that food allergies and food sensitivities and weight loss were my big A’s and I never thought that I would ever be a weight loss coach with gut. But I found that so many people had bad bacteria that was leading to weight gain. At least that’s how I viewed it. And that’s what also set me apart from other people. I do gut differently. I do weight loss differently. Come and work with me and get down to your weight loss issues because you’re on a diet and nothing’s even working.

Michelle: That’s so important. I remember health coaching and I was scared to. It’s easier to write for someone else, right? Even writing for myself, I remember going and doing that inner work to be able to be confident in my own messaging. It took really being comfortable looking at my problems.

So for me, my ideal client was myself in the past, and that might be very similar for a lot of health coaches, that’s why we usually get into the field, right? We want to help the people how we helped ourselves. So it took a lot of feeling comfortable and being able to just push the limit a little bit. Am I talking about bloating? Am I talking about how messed up my stomach was or how I leave a party if I felt sick? Things I never wanted to share with anyone who knew me personally.

No, it was really necessary for me to be able to have people reach out and say, Hey, I’m so glad you did that post. I connected with that, can we have a talk? That’s how you attract people. It’s really just an honest vulnerability. So when you’re doing the market research also do the inner work.

Rachel: If you’re a different topic, because I’ve seen coaches who say, I’m scared to share my story. It doesn’t mean that we share everything. We share the things that we know our ideal client is going to say that is me. I remember sending an email out to my newsletter list when I had Rachel’s Wellness, when I was coaching about gaining weight when my probiotic wasn’t working.

I talked about this realization that I had for myself that I needed to rotate my probiotics so my body didn’t get used to it. All of a sudden, I got five clients from that email. People were like, Oh, my God, this is happening to me, I’m gaining weight, these pounds are so hard to get rid of. What’s going on? Let me try this.

All of a sudden, people were like, I need to work with you. Look at all these tips that you have. And just sharing that personal story with somebody. I also shared how it made me feel because people were identifying with my story as somebody who was recovering from food addiction, stress eating and not having a very good relationship with food. I struggled with food for years and it just helped me bring my client closer to my own life.

Michelle: Yeah. It provides a nice, comfortable platform for them to share in return. No one feels comfortable walking into a room and sharing something super personal. But if someone shares it first, then it feels like others can share, it’s a natural reaction. So it’s nice to be able to get those emails back or someone hitting the contact on your website, or having someone DM you because they’ve read your story.

It’s also just nice to be honest in your messaging, too. So if you’re struggling with that, just draft it a bunch of times. You don’t even have to put it out there yet. But draft it. Sit with it. Get comfortable with it yourself. Would this be the information my ideal client needs to hear from me in order to hire?

Rachel: Yes. I did with every post, whether it was posted on my personal page where I was laying the foundation for my brand, or posted on Rachel’s wellness, my business page, or on my Facebook groups. I always tried to really share with my ideal client, the very struggles that I had with asthma, the struggles that I had with food allergies.

Also even when I would have a flare, that was an important thing. If I had a flare, I used to get Angela Diem on my eyes. So my eyes would blow up after a food reaction. I remember posting that picture and being like, if you’re in a flare, this is what I do, and helping my ideal client to understand what was normal, autoimmune reaction and what was a flare. That landed with clients too. Be vulnerable in those situations where we would be so scared to share something because it also helps our ideal client to identify with us and humanize our work.

Michelle: Your message isn’t going to be for everyone and the people that it’s not for, that’s okay. I’ve heard from health coaches who were like, Well, I want to share this, but back before they did custom audiences on Facebook and everything, you can’t even do that on Instagram. They’re afraid for people they know to see it. You’re not sharing it to help those people. They should be there to support you wanting to help the people you should.

A lot of that comes down to that inner work that you’re talking about. It’s getting over the fear of what people are going to think. Because you declare that you are going to start this business. And you can’t just start this business by doing a few posts that are not speaking to your ideal client with your own messaging, it’s almost impossible to get hired.

Rachel: So let go of that self doubt and what are people thinking of me? That only leads to procrastination. So when we’re not doing the things that we need to do in our business, or when we’re questioning that, that just leads to procrastination. Then all of a sudden, we don’t have a business at all. We feel we’re failures. And it’s a vicious circle. Instead of just saying I’m going to let go of what people think of me, I’m going to make this post, I’m going to do it. And I’m not going to question that or look back.

Michelle: What was actually very therapeutic for me, is I went to other websites, third party websites, MindBody Green, Thrive Global, and I started doing some blogging there. Because even though it was a big audience, the chances of someone that knew wasn’t going to be reading it. And it was an awesome experience to have strangers commenting, thank you, this helped me so much. It just gave me this reassurance and confidence to build me up a bit.

So even if you can do some guest posting or guest blogging somewhere, and really get comfortable with that messaging, that can really help boost confidence to write.

Rachel: Whether you’re building your signature program, or blogging or doing things within those programs or within the blog, there has to be something that brings your story into relation to what you’re teaching. It’s not having that fear to go for the work that you need to do, or not having that fear to put out your signature program and find those stories that are relative to that signature program that you are selling to your ideal client. You have to really know the why of it. I think that’s important. Knowing why you’re messaging a person, knowing the journey that you’re going to take them on, whether it’s a blog, a workshop, or your signature program.

Michelle: Yeah, that’s really important, which goes right back to, who’s your ideal client? What’s their problem? Because when you know that everything else becomes crystal clear. Your freebies, your programs, your offers – everything that you do is there to serve someone. Once you know who that someone is, all the messaging becomes so much easier.

Rachel: Do you think that we’ve missed anything during this episode?

Michelle: I don’t think so. But I would definitely say if you’re really struggling with it, have a friend or a peer record you or record yourself. If you’re struggling with your messaging, look at the places that you’re struggling. Is it in your about me page, your website, social media posts?

First compartmentalize the areas, then actually say, I’m going to sit here and focus on a social media post, or I’m going to write down my story timeline. What happened? What was life like? What brought you to your knees that said, you’re going to change into this as a business? What do you teach now? Actually write it down and figure out the stories that you need to extract to infuse into your messaging and then actually record it. Record some of the verbiage that’s going to be on your website. It will take you out of that fear of struggle, because when we just let go and record it into our phone, it’s so much easier.

Rachel: Yeah, I can’t count how many times I’ve done that. I play it back too. Then you hear it and it just helps. It’s definitely a great way to express myself.

Remember, you have your messaging. You want to know what you do, who you do it for, what problems you solve, get very specific in that. You want to also make sure that your messaging is specific. You can have more than one ideal client avatar, just make sure that ideal client avatar works.

Lastly, really believe in your story. Believe in the story that you went through. And if you didn’t go through a health issue, you still need to get down and dirty doing the same work and figuring out what are the problems and what is your ideal client’s desire? Don’t be scared to get specific. In this, specifics is where you’re going to make the magic and that’s when your ideal client is definitely going to opt in, sign up or hire you.

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