In today’s episode, we’re diving into what it actually takes to stand out in the wellness space in 2025—and we’re doing it with one of the most no-fluff, soul-rooted marketing minds out there: Nicole Lanni, founder of Feeling Groovy Consulting.
Nicole helps wellness professionals escape tech overwhelm and ineffective marketing so they can attract clients with ease. Her journey from a life-threatening coma to building a thriving, seven-figure wellness business gives her the kind of grounded, real-world insight that most marketing experts just don’t have.
We talk about the power of brand storytelling, why video still matters (even if you don’t love it), how to get visible without being loud, and what marketing strategies are actually working right now for wellness professionals. Nicole also shares the key mindset shifts that help coaches ditch self-doubt, build authentic brands, and grow their businesses without burning out.
Key Takeaways
- Why fluff and generic content won’t cut it in 2025
- The “decide-like-trust” factor—and how to build it
- How storytelling builds trust and authority
- What to do if you’re scared of video
- How to create standout branding that reflects you
- Why consistency beats volume every time
- Nicole’s “trifecta” system for building visibility and your list
- How to get creative with lead magnets and newsletter content
- Red flags to avoid when hiring a coach or joining a program
- Why finding your values is a non-negotiable in building your brand
Resources Mentioned
- Website: feelinggroovyconsulting.com
- Instagram: @nicolemlanni
- Facebook: Nicole Lanni
- Free Business Audit: feelinggroovyconsulting.com/audit
If you’ve been feeling stuck, inconsistent, or unsure how to market your wellness business in a way that feels true to you—this conversation is your permission slip to show up with confidence and clarity.
