If you’ve been posting consistently, showing up on reels, writing captions, creating carousels—and still not getting DMs, inquiries, or booked calls—this episode is for you.
In today’s episode, I break down the real reason your content isn’t converting, and spoiler alert: it’s not the algorithm, and it’s not because you’re bad at what you do. Most of the time, your content is doing one job—education—but not the job it actually needs to do, which is help someone make a decision.
This is a practical, no-fluff, open-your-notes-app-and-do-this-with-me episode. And yes, the fix really does take about 15 minutes.
What You’ll Learn in This Episode
1. Why Educational Content Alone Doesn’t Convert
Educational content is valuable—but it’s incomplete.
If your posts are getting likes, saves, and “this is so helpful” comments but no action, it’s because education without direction turns into entertainment.
People don’t buy information.
They buy relief, clarity, and transformation.
2. The Two Silent Questions Every Buyer Is Asking
If your content doesn’t answer these, the scroll continues:
- Is this for me?
- What do I do next?
Good content that doesn’t answer both questions won’t convert—no matter how helpful it is.
3. The Real Problem: Your Content Is Doing the Wrong Job
Most coaches are trained to:
- Give value
- Educate
- Teach
But value without clarity becomes passive consumption.
Your content must help someone see themselves, name the problem, and take the next step.
4. The 3 Conversion Triggers Every Post Needs
I walk you through the three things your content must include to convert:
1. A specific person
If you speak to everyone, no one feels seen.
2. A specific problem
Fluffy content doesn’t create urgency.
3. A specific next step
Dead ends don’t convert.
Miss even one of these, and your content stalls.
5. The 15-Minute Content Fix (Step by Step)
Step 1: The WHO Line
Start your post by calling out exactly who it’s for.
Specific beats clever. Always.
Step 2: The Pain → Outcome Bridge
Name what’s hurting them and what life looks like on the other side.
This is where urgency is created.
Step 3: One Clear CTA
One post.
One next step.
No guessing.
Clarity converts—not pressure.
6. Why This Isn’t “Salesy” (It’s Leadership)
If someone is struggling and you have a solution, telling them what to do next isn’t selling—it’s serving.
Clear is kind.
Confusion is exhausting.
