Your Discovery Call process involves more than just a quick hop on the phone with a potential client. Goal setting, pre-qualification questions, prep time, and optimizing your call schedule are all things that you need to implement into your process so that you can build up trust with your potential client for them to make a purchase.
In today’s episode, I’m talking all about the Discovery Call Process and giving you the steps to make these calls work for you. I’ll tell you what a Discovery Call looks like, questions to ask before and during the call, how to be realistic with who you are attracting to these calls, why pre-screening potential clients is important, and ways you can prep and schedule a Discovery Call for success.
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Alright, guys, it’s Rachel Feldman, I am so excited that you’re here. For today’s episode, we’re going to talk about discovery calls. So prep yourself, because this week is part one. And we are going to do Part Two next week. Why am I diving into this? And why should you listen to this episode?
I can’t tell you how many coaches tell me that they have struggled to convert somebody because they are doing an hour-long discovery call or two, that they are struggling to convert their ideal client because they don’t know how to set up their discovery call process for success.
If you are in either one of those categories, be honest with yourself, and then take a deep breath. Taking a deep breath, we’re going to put some essential oils on and are going to suck down some CBD oil. And then we’re going to get our jam on and debunk this whole discovery called process. I’m going to be walking you through some steps, taking you through that process, and then sharing what ended up working for me and how I increased my conversion rates. And something that I wish everyone would do. And I’m hoping by the end of this training, you’re connected to this.
The Elements Of A Discovery Call
So let’s talk about the purpose of a discovery call. First, it’s to determine if you’re a good fit for the client. And if they’re a good fit for you, though, word discovery. Now, many of you before we go on to Step number one of determining how much time you’re going to commit on that discovery call. I want you to start to do some market research and ask no people do you know what a discovery call is? Do you know what a strategy call is? Or do you just know hey, book a session, and let’s see if we’re right for each other.
Start thinking about the words that may be more beneficial for you as far as clarity between you and your potential client. Furthermore, even on your scheduler, you can add a tip and a note that actually says the purpose of this call, and you’re going to set the stage for healthy boundaries. The purpose of this call is to see if we’re a good fit for my program. So my packages by you declaring that one, you set the intention for this is a call that’s going to a paid offer. number tip, by being extremely clear in your offers. You’re also going to know how to position your discovery call based on some of the questions that you are going to ask to pre qualify your ideal client.
You might be saying but Rach, I don’t have those questions. I know you’re in paralysis, like every other coach. We know how to say what we do. But asking these high open, high value open ended questions, we usually feel what thinkers block or writer’s block. So be honest, in what category you’re in, as well.
The Goal Of Your Discovery Call
So let’s first decide this discovery call. What is the goal and the purpose is this for a discovery call? For marketing research? To be able to test out the key messages to my ideal client and by using this discovery call to lead to a self paced program, a retreat, a high ticket mastermind high ticket of intensive one on one, a low cost offer a group a membership? Remember, discovery calls are so that you build more trust with your potential client.
You will hear boatloads from every guru out there that automation is everything. Automation does not replace human contact, my friends. And so please remember, especially in the beginning, where if you’re having trouble converting people in the online space, take a step back and say what would I need to solidify my trust to make this purchase? Whether it’s $19 or 9997. Think about that trust building and as I mentioned before, the suit.
What Will Your Discovery Call Look Like?
We’re clear in the intention for that discovery call, and start to even play out what that discovery call would look like with your potential client. So now we’re going to go into the steps because you’re already thinking about the goal of your discovery call, you’re thinking about your ideal clients’ pain points. So now, we’re going to talk about questions that you can actually ask, maybe on like a pre qualifying form. So now we’re going to get into the steps because you’re thinking like a wellness entrepreneur. Step one, steps to the discovery call in a way that converts, which is of course success, determine how much time you’re willing to commit to that discovery call? Is it 15 minutes can you do for an hour? Is it 20 minutes, three an hour, 30 minutes to an hour, 45 minutes, one an hour with a 15 minute buffer, or two to three, with two to three hours without a buffer?
I want you to think about your style of communicating with your ideal client. I can guarantee that you can get massive clarity in 15, maximum 20 minutes when you are asking the right pre qualifying questions before your ideal client is getting to that call. Secondly, I always encourage my clients, people who buy done for you programs or done for you freebies, or done for you quizzes that are coming out right on March 18, of 2021, to look at these open ended questions, and even be able to dive into your guide on some of the problems and the pain points.
Why Pre-Qualifying Questions Matter
Our detox even has a baseline quiz, a toxin quiz that you can use in your list building, but most importantly, in pre qualifying people so that you have clarity, in what level of problems is this person coming to you with? So keep this in mind, you’re thinking about the amount of time what’s going to ensure the 15 to 20 minute call is effective, it’s going to ensure if you actually know the information that you need from this person who’s getting on the phone with you. You’re also going to have a clear indication if this person doesn’t fill out the form. I’m not sure how committed they are.
Yes, people are busy. But if you can’t find that time, it’s usually a little signal that you’re not ready. And trust me, I’ve been in that person’s shoes. And it’s not just ready because you’re not in pain. It’s sometimes past trauma, past failures, where you’re working with somebody. And that’s why it’s always great to ask a question. Have you ever worked with anybody? Did you have success? Did you have failure? What worked? What didn’t work? Are you hesitant to sign up with somebody and why?
Why Taking Notes Or Recording Calls Are Helpful
Because in this discovery call, we’re going to go over, seeing if we have a good relationship. And then if we can move forward in this journey, make sure that you are clear on what you want to ask during that call. But most importantly, listen and take notes.
One of the strategies I learned working for corporate and commercial real estate, an amazing company called Marcus and Millichap is you have to keep notes on your calls. So I was taught many years ago by my manager of the office, Jeff, to keep detailed notes on calls. These days. Of course, you can record with zoom, you could record with Skype, you can record on so many different platforms. And for Apple iPhones, there are so many different recording platforms that you can do for a call.
You can even say to that person, of course full disclosure, I’m recording this so I can reference back to our initial first discovery call to see if I missed anything. Just remember, short calls may not be appropriate if it’s an extremely high ticket offer. And that could even be for some of you know $1500 a month $2500 a month $5000 for the month $30,000 for the year $10,000. For the year retreat, you may need to carve out 30 to 45 minute sessions.
If this person is enrolling in a package that does require more of that VIP attention. I will say from personal experience before we move on to step number two I found in the beginning, I needed to get people on the phone. But I will tell you that I always ensured a conversion to a paid offer because I would listen, I would step into their shoes. As I was listening, I would start to think, within my offers in my single session, which is more like that clinic 60 minute that our clients are used to when they go to a doctor or specialist, or who’s right for my 30, who’s right for my three months, who’s what different problems come up for for my ideal clients, and what are these common themes?
And once I started looking at people based on their problems, I could then say, with confidence, yeah, 60-minute session, we can totally get one to three problems addressed and give you a jumpstart. But this isn’t going to ensure that coaching and accountability, you’re going to be about this one session, my 30 days, I knew this was great for somebody that maybe was a little jaded, they were scared to sign up for a three or a longer commitment because something has either happened or they were like me, had a boatload and myriad of issues and been in and out of doctors, offices, hospitals, specialists, and just were a lack of faith that anything was going to be able to work.
Being Realistic With Your Offers & The Type of People You Attract
The last is always thinking with my different offers what was realistic, so I wasn’t over-promising. I wasn’t putting myself in a place that I did early in the beginning, where I didn’t hold confidence and clarity on what my signature offers were. So then if somebody said they didn’t want to do one on one coaching, I immediately would have that down sell offer. And down sell means it’s a lower cost. And that’s a great fit for people who may not be fully ready, or really don’t have the money. Plus buyer psychology.
You will have some people who love to work one on one. And then you have some people who really just love groups, I call this the crossfitter, they get fired up being in group workouts where the marathon runner likes to have a little more of that individuality, that must be self paced. And then of course, you have the person who is coming to you for that one on one. And that’s like the person who is working with a trainer. I hope that helps. Because I’ve been good to explain this in about 100 different ways, the different personalities. But this is probably the first time I relate it to something in the health field.
So start to think about the type of people you attract. And also, how do you like to work with people? If groups really fire you up and get you super pumped for the vision that you have for your wellness business, then that’s your core offer. Maybe you’re doing a 90 day or two months signature program, and you’re down south is a self paced program, or it’s a masterclass. Or maybe you have a high ticket yearly long working with you. And your lower cost option is to go into a membership. If you’re Of course working with somebody, and your higher ticket is your three months than a lower cost option for them to get a taste of what it would be like to work with you. The downside would be a single session. And the upside at the end of that session would be wow, this has really been amazing. Did you feel this? Did you get value? Because I know you said no to working with me for 30 days. But I really think we can take that next step, which would look like 12345. And you’ll have clarity on that. Because you’ll know what that offer looks like and what that package includes. That’s why it’s always really important to know what your irresistible offers are. Because you can have flexibility on a discovery call. And that means if they are the right client for you, they will work with you in some capacity, t just may take a little longer on the trust building wheel.
How To Pre Screen For Discovery Calls
So pre screening, the purpose of pre screening is to fall number, we’re getting that information but we also want to evoke those questions for a person to start asking themselves before they get on that call with us. Because we want that person ready. Here’s some good qualifying questions. Have you worked with a coach before? When was the last time you felt? Well, you’re going to get your ideal client to go back and you can even say did you feel great 20 years ago? 15, 10, 5 years ago. You can also ask, Have you been diagnosed with a specific condition? Tell me about your current diet, attach what you typically eat in a day.
Then you can ask questions specifically to your target market, such as saying something to the effect. Do you have chronic acid reflux? Do you have sleep issues? Do you have skin issues? Do you have low libido? Have you had unexplained weight gain, unexplained weight loss? These would be ones niched. You can get even more specific if you deal with environmental toxins or fungus or yeast or parasitic infections. Or if you’re a habits coach, you can get more specific and like, what does your night look like? What is your daily routine?
And that’s why it’s really cool to go into our programs. When you buy a program from us. It will often have a series of questions that guide you with what you are struggling with. And so you can go right into that content or even a PowerPoint that we have, because it often shows you signs of imbalance. So remember, the content you buy from us also becomes your marketing kit. Even if you’re not building your business online, remember, we are using visibility of the digital space to be able to get clients to either our one on one or to work with us offline in a group or online in a group or to work with us offline to come to a workshop or offline to do a three month program.
So remember, it’s important to know those questions then you want to think of what are the top like 10, 15 problems and then write that down .If you’re a thyroid coach, fertility, pregnancy, menstruation. If you’re a ketogenic Coach, what are the obstacles and some of the problems that maybe you felt or you experienced or you think your ideal experiences like on the ketogenic diet? Start asking these questions that set the stage for this person to see you as the person that can help them actually stay on a ketogenic diet, or for this person who feels AIP is too hard. Or for this person that doesn’t even know what’s going on with them.
Can you ask them questions about their, their exhaustion levels, their spiritual what’s happening or their mental health? Again, we’re not making claims. We’re asking questions, and I wanted to show you an example of quizzes that we’re releasing, I want to show you one on the stress, these quizzes, these questions that we put on the stress quiz. Do you have a regular sleep cycle? Do you often feel tired? Do you tend to have an energy crash in the afternoon? Do you get frequent headaches, and even more questions?
Okay, so you’re going to make your very specific categories and think about this question, this form that you’re either putting into practice better, or you could even do this on a jot form a Google form. There are so many different ways that you can ask these questions. You can even include it in your schedule like Acuity, very, very simple and there is no excuse for not doing it.
How To Schedule The Discovery Call In A Way That Works For You
So remember, we’re talking about the discovery call questions, and then scheduling the call. Make sure that you’re doing this on a day where you’re in the mood for discovery calls. Also, think about when you’re actually at your best. It is morning for me, I always did discovery calls on a certain day. I blocked out two days for discovery calls so that I had another day for follow up another day for content creation so that I didn’t get overwhelmed and quit on my dream. So if you’re doing that, of course on the weekends, because you work a nine to five on the night, just make sure that you’re creating those boundaries.
I did not do that despite my first coach course telling me to do it. But what I found is that it made me feel overwhelmed. And so to have a successful business, it’s also crazy and a process that you can not only duplicate, but that it creates consistency for you. In addition to creating consistency for you, think about when are those times for your target market? If you’re working with people nine to five, it may be the night or really early in the morning. When are people available? Is it hard for people to schedule with you, if it’s really hard, and they can’t find any dates, and it’s a huge, long process, they’re not going to convert to that call.
But what we’re talking about, I just want to remind you, are those pre qualifying questions, you can even give somebody a little homework in that pre qualifying questions like Thanks for answering this, and then click here to schedule and the follow up schedule could actually have a video that says this is how I want you to prep yourself before our call, this is what we’re going to be discussing. And then you’re further setting yourself up for success to have conversion, QED timetrade, calendly, scheduled once, and don’t be afraid to go what we call old school.
Everyone Operates In Different Way
I’m going to tell you a personal story that happened to me. And it helped shape how I do business. Remember, not every business coach, not every person in the world. Not every strategist has everything documented. And so a lot of what I share or other people that you admire, and that you like their style, is because they’re sharing stories that happened. And we didn’t learn this from anywhere. We learned this from doing our due diligence and signing up for discovery calls and seeing people’s processes, not stealing, but seeing what feels right for you. And what further enhances the conversion.
Many, many years ago, in the beginning stages of my business, there was a very nice gentleman, a Jewish grandfather that reached out. And I smiled because when he reached out, he’s like, you look like such a nice Jewish girl. And I really want to hire you because I have all these gut issues. My wife has ulcerative colitis, I see that you had that. But I can’t figure out how to sign up with a call, I see this scheduler, but I just want to talk to somebody.
So he sent me this via my scheduler and after we got on the phone. Because he did go through the process, he said I would have just called you. And I think you know, if you’re working with people that may be really busy, or just extremely overwhelmed. You know, sometimes it’s a really good thing to put an email right there, or even a phone number.
Now, I’m not telling you, you have to give out your personal number to this, this phone is business, personal or not, people can always leave messages, and then I have the choice to call them back. But what it taught me is everyone operates in a different way. And so to make it visible on my contact page, where my scheduler was, it can say please follow to sign up for a call and to answer the question so we know if we’re right fit. You can say that right on the page. But you can also say right under if you need immediate response, or if you have some questions feel free to email me here, or leave a message. Here’s my phone, there are tons of different phones that you can get phone numbers, where it doesn’t have to be your own phone.
What that taught me eight and a half years ago, and keep in mind, I’m 10 years in business. So I would say even though I’m not health coaching anymore, I had to make a decision whether to go full throttle with the done for you programs, which we started selling in year three of my business. I’ve had a sustainable business, and that’s really important to know. And a lot of that is because of my VIP connection with people. And I do make myself available.
I’m not saying that you have to do it like me, that’s what works for me. And that’s also the kind of treatment that I got from the people who I hired and worked with. That was an important part for a person like myself with a lot of anxiety. A lot of multifaceted health issues, but what that gentleman taught me, and he did hire me, is that I need to make it really simple for people to be able to schedule.
How To Prepare For A Discovery Call
Okay, now we’re back to the steps, we are now on step four. So you must prepare. And this means you’re going to take down notes from that person from their pre qualifying questionnaire, for those of you who are buying our quiz protocol kit, that quiz can be immediately put right into your pre qualifying question form. They can land on another page that says, before we hop on our discovery call, watch this first.
But you do need to prepare mentally for looking at some of the questions that that person answered, you may even want to say on your form as a boundary for yourself on here, fill out this form and schedule 48 hours from this initial form coming in. You can also of course, if you see that somebody scheduled on your site on your calendar, and they didn’t fill out the form, you can email them. It doesn’t take a lot just to email and say, I see that you signed up for a call, but you didn’t fill this form out. I’m going to push our call for 24 hours. If you want me to drop the questions right here, we can get started. And then I can add them. Let’s make sure we are a really good fit. Remember, you got to find your jam, you got to find that in between heart that feels heart aligned with you. But also boundaries to avoid that adrenal burnout and the hustle zone, which, look I say good things come to those that hustle, that for me means that you are showing up without fear. That’s the hard work.
But there comes a time where we have to hold space and boundaries. Because we’ve tried something. We see what works and we’ve instituted it and that’s when I call it the healthy hustle. Okay, exactly the line that you see in this podcast, the healthy hustle. So think about the problems, think about what category this person falls in what offer would be the best, and then show up with that confidence knowing that this irresistible package is what this person needs.
But you’re going to listen, you’re going to be able to have a conversation with the person and hear from them if that feels right. If there’s a money issue, what are the objections, so that you can always get them without feeling overwhelmed, really talk about a lower cost, also known as do it down sell offer. One could be a self paced, do it yourself. It could be a masterclass that you sell with a mini program, it could be a membership, it could be coming to a workshop a month for $57. And that person gets a workshop, the class handouts, all this different material.
So just always remember, have kind of a game plan before you get on that call. And because you prep for that call, you can then be in the intuitive flow, which is not the very feminine flow. And each one of us has that masculine and feminine flow. The feminine is one, we really like listening. And we’re connected heart to heart with that person. And so you can really think of what is the best offer for them.
And this is something not just in this business. But my commercial real estate business made me highly successful hitting six figures in like my first year and a half, which, for a check. In that commercial real estate business, I would say that’s a pretty amazing thing. And that was simply because I really always thought of my clients. I knew the money would come when I was really aligned with what was right for them.
Structure of the call, what do you need to know about that person? What did they need to know about working with you? Ask questions that show you understand the person’s pain points. Fatigue is one of the biggest issues I’ve seen with leaky gut or hashimotos. Do you struggle with fatigue? I know that people who have blood sugar imbalances, such as myself, when I was told Wow, you’ve got this blood sugar imbalance and you’ve got gut issues. I know that I didn’t understand it. Do you suffer with chronic cravings? Do you find that you eat you’re tired right after or that you need to crave something sweet? Ask very specific questions so that you get yourself into a conversation.
What Next Episode Covers
And then guys, we will actually save this next step, which is really getting into the script and flow, because that was pretty much the preparation. And then we did move into the segue of next week’s episode, which is the structure, the script, what you’re going to say. How do you open it? How do you position? What are the big problems? What are the big wake up problems? And really starting to understand how that call needs to be positioned for them to say yes, for you to make it a no brainer.
But also to stand that flexibility so that you don’t sound like a robot. I’m here to help you heal your leaky gut. We don’t want to sound like a robot, a robot. Remember, people buy people, then they buy the product. And it’s something that we often forget about. I’m all about automation. I’m all about signature processes, and signature funnels and your signature system.
But one thing I also do know is that sometimes, especially in the beginning, as we’re doing our confidence push ups, it does take time going through the steps, we just have to do it, we have to do it scared, there’s not this one perfect script that works for anybody. Even if you do get a script, you have to personalize that to fit your ideal client.
So just like you practice in school, or maybe you’re listening to this and you’re still in school, you have to practice this in the same way you have to practice a webinar. In the same way you have to practice a presentation the same way you have to practice your elevator speech, you have to practice to come to the place of really perfecting your signature flow in the discovery call process. So make sure to stay tuned for next week.
Discovery Call Homework
Your homework is this. Write down those questions, start asking people what their biggest problems are. Find 10 people that fit your ideal client avatar and interview them to get super clear. Do this market research, it will allow you to convert without feeling massively overwhelmed with the marketing stuff. And with that being said, to the healthy hustle to love from my office to yours.
I hope this gave you some inspiration and understanding that doesn’t always come in a pretty package, we have to make sure that that’s what being a business owner is about. So put yourself in your clients shoes, have empathy, have heart and know your offerings. And that discovery call process will be even better, because you will be able to start to really understand where each person’s problems fit into your signature offers in your offer suite.
With that being said, I can’t wait to hear the feedback. If you have a friend of course that would benefit from this, share it and with that being said, make sure you follow us on YouTube and Instagram and stories and all that so that I can share more behind the scenes of what it’s really like. So with that being said, I’m gonna Peace out. I will see you later, my friend’s bye