269: You’re Not an Imposter, You’re Becoming

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Every coach has been there—even the ones with polished brands and full programs. That sneaky voice that says “Who am I to do this?” or “I’m not good enough” is called imposter syndrome, and in this episode, we’re talking about it honestly.

I’m sharing my own story with imposter syndrome—where it came from, how it’s shown up in my business, and the specific mindset tools that helped me move through it. I also break down five practical strategies to quiet that inner critic so you can confidently show up, serve your clients, and build the coaching business you’re meant to lead.

Key Takeaways

  • Why imposter syndrome is more common than you think
  • The difference between self-doubt and identity-based fear
  • How early trauma and perfectionism feed imposter thinking
  • Five mindset shifts to move through imposter syndrome
  • Why being relatable matters more than being perfect
  • How storytelling can help you stand out and attract aligned clients
  • The role of nervous system regulation in showing up
  • How collecting wins can rebuild confidence
  • Why clarity in your offer equals confidence in your marketing
  • A reminder that confidence comes after action, not before

Resources Mentioned

  • YourHealthCoachBiz.com – Done-for-you programs, offers, and confidence-boosting marketing content
  • Inner work: journaling, EMDR, somatic support, and building a praise file
  • Free tools: audit your offer, simplify your message, and speak to your client’s pain (without poking it)

You don’t need another certification. You don’t need to be perfect. You just need to start. Because your people aren’t waiting for a flawless coach—they’re waiting for a real one.

Additional Resources:

Free Resources to Grow Your Business 

Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here

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Subscribe Now to Discover Why Other Smart Health Coaches Like You Tune into the Healthy Hustle Podcast.

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