If you’ve ever wondered why your marketing isn’t generating the right kind of attention—or any attention at all—this episode is for you.
Today, I’m talking with David Sanchez, Founder & CEO of Digitalis Medical. David is a registered ER nurse turned digital marketer who blends clinical insight with powerful strategy to help healthcare brands grow authentically online. With 10+ years helping healthcare and wellness professionals cut through digital noise, David knows exactly what works—and what doesn’t—when it comes to reaching your ideal audience.
We talk about why visibility alone isn’t enough, how to create content that connects, and the power of authentic, trust-building video. David also breaks down the key elements of a strategic omnichannel presence—and how one idea can become 50+ marketing assets when repurposed properly. If you’re overwhelmed by SEO, social media, or paid ads, this is your roadmap for a more intentional approach.
Key Takeaways
- Why “getting visible” is not the same as being strategic
- How to define your Unique Selling Proposition (USP) so you stand out
- The truth about SEO: when it’s worth it and when to skip it
- David’s Content Ocean Method: turn 1 idea into 50+ marketing assets
- Where to start if you’ve never done paid ads
- How to test messaging using simple, low-budget Facebook ads
- Why raw video testimonials outperform highly polished content
- The best placement for testimonial videos on your website
- How to simplify your content strategy and reach the right people
Connect with David Sanchez
- Website: https://digitalismedical.com
- LinkedIn: linkedin.com/in/davidsanchezrn
- Complimentary Marketing Strategy Session: https://digitalismedical.com/contact
