115. Why Rachel’s Done For You Programs Can Reduce The Overwhelm Of Starting A Business with Ruchika Behal

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If you’re just starting your health coaching journey, Done For You Programs can help you gain momentum as you start, build, and scale your business. Not only do they help you build trust with your audience and get new clients in the door (and on your list), but when used strategically, these programs can reduce the overwhelm of creating content so you can focus on helping your clients thrive.

In today’s episode, I talk to Ruchika Behal about her experience with the Done For You Programs on YourHealthCoachBiz.com. Ruchika tells us exactly why she chose to invest in these programs, how she has made them her own, and how they’ve been beneficial to her practice. She also shares the benefits she’s received from being part of the Your Health Coach Biz community.

Connect with Ruchika:
Instagram: https://www.instagram.com/nourishyourlife
Website: https://www.ruchikabehal.com/

Rachel: Hey guys, this is Rachel Feldman, I am so excited to be here with Ruchika. She has been so kind to give some time today to talk about her experience with the done for you programs, and to tell you how she has used them and how they’ve been beneficial to her practice. Can you tell me I know you bought I don’t even know how many seasons you bought. 

Ruchika: To be honest, I’ve been doing it since 2014. January, oh, my God. I get all seasons. In the Summer, I just don’t work. So I don’t get summer but I get all seasons. Somebody even said to me the other day, how many have you done and I’m like, what? I should keep a little board that says how many I’ve done because I don’t even know. 

Rachel: When I get to talk to coaches like you have bought so many and also get to see how they transform and how they change \season to season because I think a lot of coaches also think that it’s just the same, like maybe we change our recipes. But it’s really totally new content for the detoxes.

Ruchika: Sometimes you need the new recipes, too, because you feel fine. I mean, you need new recipes. People want to try new stuff.

Rachel: Well, even when people have asked me about writing it, I always say no, I literally forced myself not even to look at the past one. I just write because I know my clients, they wouldn’t just come –I mean, they would. A lot of people would come back just for recipes– but they want new content they want. There needs to be a new theme. 

Each season, we’re supporting different organs. So you want to educate people, you want to also teach them about it. Also, it’s never just the food on our plate. You want to teach them about different ways to de-stress and stuff like that. So tell me what you have done with the done for you programs?

Ruchika: Let me start with why I really got the first half of your program in 2013 November. That’ll really say why I got into it, or I got hooked into it. I really like to use that word. So 2013 November, I was graduating from the Institute of Integrative Nutrition. I was seeing a lot of coaches around me sort of stuck and not doing anything, or really at the spot where they had left after the graduation. And I just didn’t want to be one of those. 

I attended one of your webinars, probably the winter launch, which was the middle of. So I know the dates that you do. Sometimes I throw it out on Facebook before. So it was about 19th of November is when you were doing the launch.

Rachel: Yeah. I don’t think they’ve changed. I’m methodical with my dates. I’m a little witchy when it comes to like, Okay, that’s a good day. I’m almost like a football player.

Ruchika: I like that because the other day somebody asked on one of the forums. When is the spring one coming? Before you could respond, I just went and said, I think it’s usually this date. I like the predictability of it. it gives me time to plan and it ties in with the equinox and the solstice as well. 

So the reason I got it the first year was, I didn’t want to be stuck. Truly, I sold my first detoxes within a month of getting it through you. I sold four of them. That was 14th of January, I sold them at $37. I know I broke all the rules on the pricing, but I didn’t want to be stuck. And there’s been no looking back. 

I really incorporated these into my personal life with all my clients, whether they are my one on one coaching or whether they are my group coaching clients. So it’s really been if I could use the word Launchpad. It’s really been that for me.

Why Price Points Don’t Matter If They Get Clients In The Door

Rachel: It’s interesting because you say, “I break all the rules and I hear this all the time.” I see coaches who are like, I’m going for that $99. They’re like, nobody’s signing up, nobody’s signing up. 

I always think of Ryan Deiss, who is this marketing genius master, and a lot of people know him. He always talks about having that lead magnet program. Oh, you’ll have that program that get somebody in there. And for some people, it isn’t the $99 price. For other people, it’s just $37. What if a $37 or $47 brings a person into your business gets them to start trusting you? If you’re a new coach, and nobody knows you, nobody knows that you’ve been coaching that’s where you’re building trust.

I almost feel like those programs those pantry shopping net these are content so you’re building trust and visibility and so I in the forums actually say to people, Hey guys, what about this? I’ve had people who say, I’m going to give this for $27. If you can get even 20 people, but you lead them to a one on one, or you lead them to a 30-minute session or strategy session, they will come back I guarantee you. You convert them, and they will come back for the next detox when you will you raise your price.

Ruchika: Absolutely. And that’s how it’s been for me. All the year, I’ve heard this word sales funnel. It didn’t make sense to me. I heard the list building, it didn’t make sense to me. So after graduating, it was a good thing that I invested in the program, I got the rock star. It gave me a list. It gave me an idea of what to do with it, what it meant to be in business. As a new coach, you’re just overwhelmed with the website creating this fantastic loving opt in. I did make changes around what resonated with me, who I was and stuff but it gave me a good chance to start without getting overwhelmed. But the other things that really hold people back?

Reducing The Overwhlem Of Gaining Momentum In Your Business

Rachel: Well, it’s interesting, because I remember sitting in school listening, and all I heard was build your list, build your list, build your list. I was like, what does that mean? I really remember sitting there doing my modules. I was panicking. What am I building my list with? When I got out of school, it wasn’t like the internet is today where there wasn’t really FloDesk at that time, Fiverr wasn’t really around. And if it was, nobody really knew about it. You didn’t have online forums of people saying I’m a virtual assistant. 

So I remember coming out and I was like, I don’t know how to make Word look pretty. I don’t know how to make anything look pretty. So I didn’t know how to do this. I didn’t even know that there were graphic designers that made things pretty. So all I knew was build a list. I saw other coaches with these really pretty things and so that’s why when I created Rockstar, or even Paleo and Revitalize. I was like, you need these list builders. It isn’t just about getting a site and say nine to 15 minute sessions. If you don’t have a list to build, or even if you just get 20 people on that list. If you can speak to 20 people and really develop that trust, they will become your followers and people that buy from you.

Ruchika: Right? That’s what it’s been for me. So the last two years 2014 January to almost February 2016, exactly two years ago, but that’s what it’s been for me using those lists, getting my own ideas. Because sometimes when you’re straight out of school, you don’t know what best way to begin. The whole logistics of setting it down, it gets overwhelming. So I got myself in motion, started seeing clients. I think that’s what starts when you have one time, it gives you the confidence that I can do this. When people see results without me having to get bogged down about creating this perfect looking piece of paper or document that was fit for me.

Why I Created Done For You Programs

Rachel: Well, it’s interesting that you say that because somebody asked me a long time ago,  why did you create this? Did you become just a business coach and create programs? I was like, No, I actually was fumbling myself with handouts with clients, pulling recipes off of sites, trying to make them look nice to send to my clients and from place of just saying like, Oh, here’s a great recipe, this looks wonderful. Or go buy this book this looks great for you. No. 

They were great books. They were from Mark Hyman, they were from our teachers so I respected them. I would say, Great, let’s read this book, or let’s read Donna Gates, and let’s do this. But what I realized is, wow, it was so much nicer if I could give my client a starting place. And that’s what it became for me: a starting place to say okay, here are some lifestyle changes that we’re going to do. Here’s a handout. Things were laid out and step by step and pretty easy. 

I didn’t have to give a whole program. I think that’s what I try to say to coaches all the time. The programs don’t mean that you have to give a whole program. If you just want to give somebody a guide, give them a diet. If you just want to give them a food diary. If you just want to give them pieces half of the time. When I blog, I blog from a program and I’ll just take a snippet of the program on like phytic acid, how to soak, how to soak brown rice or something, and that becomes a blog.

Ruchika: Now I’ve learned a lot just hanging around into forums. It’s been really a good learning experience for me.

Rachel: Well, what I love about it is that it isn’t just me in the forums. There are other coaches that are in there, I think truly dedicated to helping each other, not competition, which is, I believe, so hard to find. I don’t see that narcissists hey, look, I got this. It’s really like, Hey, this is what I did. If anyone wants to check this out, this is what really worked for me. So it’s this. 

It’s this support and this love that is really hard to find in this day and age in this world. I think we all have realized that there’s a space for each one of us. If we can support each other, it just makes the journey just enjoyable and you just have that bigger Magic community.

How To Make A Done For You Program Your Own

Now have you bought other programs than Rockstar? Do you always stay with Rockstar?

Ruchika: So I’ve done the Rockstar, I’ve done the Base Date. That’s what I usually get season. I’ve also done the Revitalize, the Paleo Vegan version. 

Rachel: And what have you done with Revitalize?

Ruchika: So with the Revitalize have definitely used the weight loss program for there. That’s one of my favorites. 

Rachel: Yeah, a great way to get people in because sometimes people understand the word weight loss, a lot of that digestive block or energy or something else like that. 

Ruchika: With the Revitalize, I haven’t done it like a complete 20 Day program. But I use the ebooks. I use them all the time. I don’t have to create a new document each time for everybody.

Rachel: Well, and what I love about those ebooks is they really focus on taking somebody step by step just really chunks like, hey, on this day, let’s really focus on putting yourself first. Think about five things, or five ways that you can put yourself first today. So it’s really taking somebody when I wrote that program, and I thought about what I wanted to do, or what I wanted my client to go through, I thought about a very busy person. And taking somebody step by step through transforming their life.

Rachel: And daily email as well, sometimes. Even with the weight loss when I wrote that, I thought weight loss is not just about the food on your plate. It’s about giving somebody a guide to step back and nourish yourself. When we look at programs, we think that it’s just food. So past food, it’s about self-care, self love, everything. And that’s why the programs are different. I think that’s why so many coaches come back because there’s that content in there that can go into spirit, body and mind and those different components as well.

Ruchika: I’ll tell you why your programs work. It’s not the content. I’m serious. That’s not bad that I missed the interview on Tuesday, I wanted to tell you, there’s a campaign in touch with you for two years, but we’ve never spoken to you, but you’ve been a part of my life. And it’s just the willingness to share stuff with on the forum, you don’t hold back anything with the fear that I could be almost raising capacitors here, you do not have that.

Rachel: Ah, that is for me, honestly, and I’ve said this always that I feel like my job. Because I hear so many times coaches saying I spent five grand at this school, I spend another five grand at this school, I bought every program. Now I know there are great programs out there. And there are great opt in freebies that I see. And they’re great tests. 

But what I’ve found is I bought one program once and I was really disappointed. Because there was not only could I not apply it and I couldn’t do anything with it. But there was no support. I was like, how am I supposed to have success with this? So when I see coaches and talk to them, and I talked to a lot of them, when you don’t have that support, then you stay stuck. 

So you have to get into a place. But I always say you have to be gentle with yourself because some people get it real quick. Yes, you get 50 right away. But what I love that you spoke about is that yes, you broke all the rules in the beginning but do have a sustainable business. I think that’s so important for coaches to hear is,  don’t quit keep working at it. Keep learning But stay consistent. Because what you learn and what you apply is, then you have this profitable business that, that feels good. And you also make it to what is significant for you.

Ruchika: Absolutely, absolutely. You said Friday, and I’ve recommended this program to a lot of new coaches, a lot of people were asking around, and some have been very local to me. And they’ve always had that questioning look, that, why would you want to share this with us? And I say, because I truly have, if I’ve learned one thing from Rachel, is that there is a time and place for everybody. Everybody can survive in the same place. We all attract different people. So I think I really have learned that one thing from you. 

Rachel: Thank you so much. It’s interesting because as I said to you before we interviewed, I said, I don’t have questions. This is whatever you want to say, whatever comes out of your heart is what this interview was meant to be. 

Ruchika: I just really from my heart, truly, nobody said that if I didn’t say your life wouldn’t be any different. But I wouldn’t be. No, my life is different. If you hadn’t had this would still continue the way you word, it would probably be different if I hadn’t said it. But that I had to say it too. 

Rachel: Thank you so much. Can you share with everyone where they can find you? If they want to find out and see. I always say to coaches, check other coaches out. Don’t steal what they’re doing. Admire what they’re doing and look. Can you tell people where they can find you? Your site, Facebook.

Ruchika: So my website is RuchikaBehal.com, which is my first name, last name, and I’ll spell that R U C H I K A behal.com. And you can find me on Facebook and Instagram at Nourish Your Life. That’s my motto. That’s what I believe in. That is really not to food. It’s everything that we do that nourishes our lives.

Rachel: Thank you, my good friend, it’s been just a true blessing to be with you you so much. It’s been a pleasure that I could finally connect with you. 

Ruchika: Yes. Very, very well. I feel like I know you. I mean, I was saying I feel like everyone in the forum. I feel like I know them. I feel like I know their life. The connection we have through the many, many years and even those who come in No, it’s instant sisterhood and some brothers are in there. But it’s instant family instinct community.

Rachel: You’re right about that. 

Ruchika: I think that that’s what really, I tell everybody, whoever recommend this program to a lot of people get it as that not only the content, not only Rachel’s expertise, but you’re really going to get a forum that really works like a mastermind group. So you’re not paying only for the content, you’re paying very little for this mastermind group. People pay hundreds of dollars to be part of it as groups that this is really a mastermind group, you can almost say, throw out a title and say does this sound right? Somebody will be online and respond to that. So that’s what I really love about these forums. And that’s why some people ask me why do you buy season after season? I say I think I just want to be hanging around.

Rachel: Well, thank you so much for being with me today. I appreciate this and enjoy the rest of your day and I will see you this spring. Take care. Bye my friends. Thank you

Michelle: Messaging is so important for your health and wellness business because you want to reach the right type of ideal client, and you want to attract them organically, especially if you’re just starting your business.

You don’t have a ton of money to toss around with Facebook ads. So it’s really great to really get that concept of, okay, I’m attracting people organically on my social media, they’re connecting with me, they’re scheduling a wellness consultation, health discovery call, and they’re reaching out. Maybe they’re opting in to your freebie. All of that is so important.

In order for that to happen. You have to know who you’re talking to and all about them. But there’s so many things that go into it. You might even find that you have more than one type of person that you’re speaking to. So you might have to have some variation in your messaging and individual posts that go out or cycle them through or do something that.

But you should definitely know, the biggest things are: What’s that big problem that they have? What are symptoms that come from that problem? And really think about them. How old are they? Where do they live? Paint the full picture of what they do on a daily basis. That’s your ideal client avatar.

Rachel: If you’re looking to Google something, go to digital marketer, it’s Ryan Deiss. And Google ideal client avatar, there’s a great download that will take you through that process. You want to know age, demographics, dislikes, TV shows and movies they watch. Really play out the scenario of each of these ideal clients.

But before we dive into ideal client avatars and messaging, let’s talk about nailing your hook. Because I see clients left and right, who are saying, I specialize in gut and I just want to work with people to get them healthier. But it’s not going to work if you just say I want to work with everyone or I just want them to feel better. We want to get really specific.

So can you walk me through an example of a hormone specialist who deals with blood sugar, weight loss, and hormone balancing.

Michelle: Yeah the first thing, let’s say, you’re a hormone coach, and you’re saying something similar, I help women get their hormones in check, and lose weight and do things in the process, but get healthier. If that phrase comes out at all, the next question that I always ask is, well, what is healthy defined by that particular person that you’re speaking to? Because health is so different for everyone.

It’s really, really personal and based on that person’s goals and their problems and what they’re dealing with and what keeps them up at night and what’s their daily struggle.What’s their big goal?

So the hook really needs to be the biggest problem that you help solve for that person that dramatically changes their health or dramatically changes their life. But be so specific with it. Is it balancing hormones? Well, what does that mean? Are you talking to somebody who’s going through menopause or perimenopause? Menopause really messes up the cycle.

The more specific that you can really get with that, that’s going to help you attract the right people into whatever you’re putting out there like your freebie or workshop. So it’s really important to have the hook relate to that big problem that you solve for the person that you ideally would dream about working with.

Another step is to really know, signs, symptoms, and also what they want to achieve. So it’s really know those symptoms because that’s how people identify, and really know what they want to achieve. What is that big problem that you’re solving that they so desire on a physical, spiritual and mental aspect as well?

It’s really important to know those symptoms and what they’re dealing with, because a lot of times, it can be very easy to just fall into general language like, “I help women get their hormones healthy.” That’s good ground to start with. But then what’s next? And how deep can you go with that?

Get so specific and talk about things that might be uncomfortable to say out loud, but really connect with your ideal client? Is she having night sweats? Is her libido low? Did she gain weight during perimenopause? You have to get really specific.

When I think of copywriting and sales, if it was a sales page, these are your individual bullet points that have to be on your messaging everywhere, so that you can connect with them. You might have more than one type of person you want to work with.

So let’s say, you specialize in three things. Maybe it’s hormones, gut, and weight loss. Really sit down and think about, is this the same person that I’m talking to every time? Are these things connected? Or do I have different audiences for each of these? Which is fine, too. So it’s just really important to know that as you present your offer.

Rachel: Well, you just brought up a great point, because when we sit there and think of different audiences, we also have to think of that ideal client. So let’s say it’s a woman who’s dealing with weight gain during perimenopause. You might have a person who’s a stay at home mom, you might have a person who’s working in an office, and you might have a person who is a high powered CEO. But remembering that in your messaging, it’s okay to narrow it down and leave out your other ideal client.

So if you’re messaging and really talking to that CEO that has high stress, really go in and talk about high stress, maybe emotional eating, stress eating, or the weight that’s caused by perimenopause. Really speak to her in those pain points that she’s struggling with so she actually identifies with you and says, I’m going to opt into this freebie today, or I’m going to watch this masterclass where I’m going to sign up for this discovery session.

And I always look at it as someone who also loves health. If I’m going to hire a natural health person, whether it’s a doctor or someone else, I really look for specifics. What can they really help me with? When I’ve had breast challenges in the past, before I looked for natural, holistic experts that specialized in breast health. I wanted to know, is this someone I can hire who knows their stuff, and can really help me with this specific problem?

It’s the same thing when you go to your general MD. They refer you out to someone who can really help you go deeper in that specific problem. So it’s the same thing. So how specific can you get in your messaging as a health coach to those people who are really looking for that expert who can really help them solve those problems?

Rachel: Well, when we’re talking about messaging as well, we’re not just even talking about social media, we’re talking about messaging on your website. Can we talk a little about that? Because you brought up something that I would love to talk about, which is key words.

Before we jump into websites, how do you find your key words? I always say, do your market research, get 5-20 people on a phone call, interview them, take that time out to hear the words that they are saying. Take the exact words and write them down on a word bank. What would you suggest in addition to that?

Michelle: From an SEO standpoint, don’t be too creative. Use words that are so common that people are typing them in Google. So if you specialize in gut health, you should have keywords on your website that are digestion. Do they have a specific issue? Is it IBS? Irritable bowel syndrome? Gas? Bloating? Probiotics.

If you talk about that often, and you think your ideal client might be searching for those words that they are using every single day, use them. Make sure they are problem specific because that’s really important, because that’s what’s going to pop up in Google when they go search and you can even do that yourself. Go to Google and start typing it in, how to heal my gut. Notice all the things that pop up and look. Notice those common keywords and put those in on the back end of your SEO on your website.

Rachel: Such an important topic. Because so often we use health coach words that our ideal client wouldn’t use. Let’s talk about messaging on our website. So somebody comes to your website, and I forget what exactly is the amount of time you have to capture their attention?

Michelle: You’re lucky if you have three seconds. It’s so fast, because we’re a population that is just busy. So aesthetically, you want it to also be visually appealing, you want it to be attractive, you want it to be easy to read and then have pictures and things like that.

With these words, you want to think about the ‘above the fold’. The header needs to be so specific. And if that’s all they read on the website page, is that enough to keep them scrolling? Is it something they get over, whatever the problem is? Is it enough for them to take action on? “Click here and download my free guide.” It just has to be specific, it can be a question. “Are you struggling with your diet?”

Rachel: Your list builder should definitely be up on the top as well. So it should really be that big hook. The headline is that question in very, very bold, like Melissa Ramos.

Michelle: What I’ve loved about her messaging is that I remember her talking about super uncomfortable topics. She talks about UTIs, she talks about bacterial vaginosis.

For me, that is some clear, specific messaging. Most people get afraid to go that deep. So that’s when you fall back to that general messaging and general language, but do you say the things that they’re really struggling with? Because that’s what’s gonna make them opt in and click and hire eventually. So it’s important to be really specific.

If you’re focusing on a woman with Hormonal Health. Is it really balancing hormones naturally? Or is it really down and dirty to the women’s hormone health issues? Is it about her sex drive? If she could fix that, would it save her marriage? Really thinking about exactly what it is that that person is struggling with?

Rachel: That really comes down to that market research. In the beginning, say you’re coming right out of school, and maybe you haven’t done that market research. But for me, I asked friends, people who I felt had similar issues, similar health problems to that of my ideal client, I asked family members, I asked as many people as I could to get clear on what was the biggest thing for their gut issue?

For me, people came to me for food allergies and food sensitivities that was something that in their gut, somebody could deal with like Belly Bloat. But I found that food allergies and food sensitivities and weight loss were my big A’s and I never thought that I would ever be a weight loss coach with gut. But I found that so many people had bad bacteria that was leading to weight gain. At least that’s how I viewed it. And that’s what also set me apart from other people. I do gut differently. I do weight loss differently. Come and work with me and get down to your weight loss issues because you’re on a diet and nothing’s even working.

Michelle: That’s so important. I remember health coaching and I was scared to. It’s easier to write for someone else, right? Even writing for myself, I remember going and doing that inner work to be able to be confident in my own messaging. It took really being comfortable looking at my problems.

So for me, my ideal client was myself in the past, and that might be very similar for a lot of health coaches, that’s why we usually get into the field, right? We want to help the people how we helped ourselves. So it took a lot of feeling comfortable and being able to just push the limit a little bit. Am I talking about bloating? Am I talking about how messed up my stomach was or how I leave a party if I felt sick? Things I never wanted to share with anyone who knew me personally.

No, it was really necessary for me to be able to have people reach out and say, Hey, I’m so glad you did that post. I connected with that, can we have a talk? That’s how you attract people. It’s really just an honest vulnerability. So when you’re doing the market research also do the inner work.

Rachel: If you’re a different topic, because I’ve seen coaches who say, I’m scared to share my story. It doesn’t mean that we share everything. We share the things that we know our ideal client is going to say that is me. I remember sending an email out to my newsletter list when I had Rachel’s Wellness, when I was coaching about gaining weight when my probiotic wasn’t working.

I talked about this realization that I had for myself that I needed to rotate my probiotics so my body didn’t get used to it. All of a sudden, I got five clients from that email. People were like, Oh, my God, this is happening to me, I’m gaining weight, these pounds are so hard to get rid of. What’s going on? Let me try this.

All of a sudden, people were like, I need to work with you. Look at all these tips that you have. And just sharing that personal story with somebody. I also shared how it made me feel because people were identifying with my story as somebody who was recovering from food addiction, stress eating and not having a very good relationship with food. I struggled with food for years and it just helped me bring my client closer to my own life.

Michelle: Yeah. It provides a nice, comfortable platform for them to share in return. No one feels comfortable walking into a room and sharing something super personal. But if someone shares it first, then it feels like others can share, it’s a natural reaction. So it’s nice to be able to get those emails back or someone hitting the contact on your website, or having someone DM you because they’ve read your story.

It’s also just nice to be honest in your messaging, too. So if you’re struggling with that, just draft it a bunch of times. You don’t even have to put it out there yet. But draft it. Sit with it. Get comfortable with it yourself. Would this be the information my ideal client needs to hear from me in order to hire?

Rachel: Yes. I did with every post, whether it was posted on my personal page where I was laying the foundation for my brand, or posted on Rachel’s wellness, my business page, or on my Facebook groups. I always tried to really share with my ideal client, the very struggles that I had with asthma, the struggles that I had with food allergies.

Also even when I would have a flare, that was an important thing. If I had a flare, I used to get Angela Diem on my eyes. So my eyes would blow up after a food reaction. I remember posting that picture and being like, if you’re in a flare, this is what I do, and helping my ideal client to understand what was normal, autoimmune reaction and what was a flare. That landed with clients too. Be vulnerable in those situations where we would be so scared to share something because it also helps our ideal client to identify with us and humanize our work.

Michelle: Your message isn’t going to be for everyone and the people that it’s not for, that’s okay. I’ve heard from health coaches who were like, Well, I want to share this, but back before they did custom audiences on Facebook and everything, you can’t even do that on Instagram. They’re afraid for people they know to see it. You’re not sharing it to help those people. They should be there to support you wanting to help the people you should.

A lot of that comes down to that inner work that you’re talking about. It’s getting over the fear of what people are going to think. Because you declare that you are going to start this business. And you can’t just start this business by doing a few posts that are not speaking to your ideal client with your own messaging, it’s almost impossible to get hired.

Rachel: So let go of that self doubt and what are people thinking of me? That only leads to procrastination. So when we’re not doing the things that we need to do in our business, or when we’re questioning that, that just leads to procrastination. Then all of a sudden, we don’t have a business at all. We feel we’re failures. And it’s a vicious circle. Instead of just saying I’m going to let go of what people think of me, I’m going to make this post, I’m going to do it. And I’m not going to question that or look back.

Michelle: What was actually very therapeutic for me, is I went to other websites, third party websites, MindBody Green, Thrive Global, and I started doing some blogging there. Because even though it was a big audience, the chances of someone that knew wasn’t going to be reading it. And it was an awesome experience to have strangers commenting, thank you, this helped me so much. It just gave me this reassurance and confidence to build me up a bit.

So even if you can do some guest posting or guest blogging somewhere, and really get comfortable with that messaging, that can really help boost confidence to write.

Rachel: Whether you’re building your signature program, or blogging or doing things within those programs or within the blog, there has to be something that brings your story into relation to what you’re teaching. It’s not having that fear to go for the work that you need to do, or not having that fear to put out your signature program and find those stories that are relative to that signature program that you are selling to your ideal client. You have to really know the why of it. I think that’s important. Knowing why you’re messaging a person, knowing the journey that you’re going to take them on, whether it’s a blog, a workshop, or your signature program.

Michelle: Yeah, that’s really important, which goes right back to, who’s your ideal client? What’s their problem? Because when you know that everything else becomes crystal clear. Your freebies, your programs, your offers – everything that you do is there to serve someone. Once you know who that someone is, all the messaging becomes so much easier.

Rachel: Do you think that we’ve missed anything during this episode?

Michelle: I don’t think so. But I would definitely say if you’re really struggling with it, have a friend or a peer record you or record yourself. If you’re struggling with your messaging, look at the places that you’re struggling. Is it in your about me page, your website, social media posts?

First compartmentalize the areas, then actually say, I’m going to sit here and focus on a social media post, or I’m going to write down my story timeline. What happened? What was life like? What brought you to your knees that said, you’re going to change into this as a business? What do you teach now? Actually write it down and figure out the stories that you need to extract to infuse into your messaging and then actually record it. Record some of the verbiage that’s going to be on your website. It will take you out of that fear of struggle, because when we just let go and record it into our phone, it’s so much easier.

Rachel: Yeah, I can’t count how many times I’ve done that. I play it back too. Then you hear it and it just helps. It’s definitely a great way to express myself.

Remember, you have your messaging. You want to know what you do, who you do it for, what problems you solve, get very specific in that. You want to also make sure that your messaging is specific. You can have more than one ideal client avatar, just make sure that ideal client avatar works.

Lastly, really believe in your story. Believe in the story that you went through. And if you didn’t go through a health issue, you still need to get down and dirty doing the same work and figuring out what are the problems and what is your ideal client’s desire? Don’t be scared to get specific. In this, specifics is where you’re going to make the magic and that’s when your ideal client is definitely going to opt in, sign up or hire you.

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