You’ve set up the basics for your new health coach business — now what? Social media, list building, website, messaging — it’s hard to know where to start. If you’re feeling overwhelmed with all of the moving parts of starting and growing your health coach business, this episode is for you.
In today’s episode of the Healthy Hustle podcast, Michelle Ellis is back and we break down the core elements for communicating with your ideal client base. We talk about crafting a signature process and why it’s important for conversion, connecting your niche to your content pillars to create clear messaging, and so much more! From specific strategies to reach your ideal clients to encouraging tips to keep you going, this episode will help you take the next steps in your business with confidence.
Connect with Michelle:
Michelle’s website: https://michelleellisco.showit.site/#/
Michelle’s Instagram: https://www.instagram.com/theorganiccopywriter/
![YOUR NICHE will evolve. I talk to so many coaches who are struggling to finding their niche.
I get right to it and ask them what struggle do you want to alleviate?
Our clients come to us with a boatload of health issues and it’s our job to narrow down the problems we solve so so we can set ourselves apart in a busy market.
Asked yourself what problem you want to alleviate ? Ask yourself what struggle you want to end.
Think of your journey. What steps did you have to take to alleviate the problem you were facing?
here are five action steps to take today to get clear on your niche :
1. Reflect on personal experiences:
Encourage your client to think about challenges she has personally overcome. What struggles did she face, and how did she overcome them? Personal experience often leads to passion and expertise.
2. Conduct market research:
Have your client research current trends and problems in her field of interest. What are people consistently complaining about or seeking help for? This can reveal unmet needs in the market.
3. Engage with potential clients:
Suggest that your client talks to her target audience. She could conduct surveys, interviews, or join relevant online communities. Ask questions like “What’s your biggest challenge right now?” or “What problem keeps you up at night?”
4. Analyze competitors:
Ask your client to look at what other businesses in her field are doing. Are there any gaps in the services they offer? Is there a specific struggle that’s being overlooked or inadequately addressed?
5. Create a problem statement:
Based on the information gathered, have your client craft a clear, concise statement that defines the specific struggle she wishes to alleviate. For example: “I help [specific group] overcome [specific problem] so they can [desired outcome].”
You got this!
#healthcoach #yourhealthcoachbiz #healthcoaching #wellnessjourney #onlinebusiness #businesstips #niche #nichingdown](https://rachelafeldman.com/wp-content/plugins/instagram-feed/img/placeholder.png)
