We’ve all heard it before—“make money while you sleep,” “create once and sell forever.” But what’s the real story behind passive income as a health coach?
In this solo episode, I’m pulling back the curtain on what it actually takes to make passive income work. I share the moment I received my first $47 payment while I was sleeping, and the journey that followed—because while that was exciting, it was far from effortless.
I talk about the biggest myth I see coaches fall into, why creating a digital product isn’t enough, and the exact steps I’ve taken (and still take) to make passive income a real part of my business. If you’ve ever launched something and felt like “why didn’t this work?”—this episode is for you.
Key Takeaways
- Why there’s nothing truly passive about passive income
- What I wish I had known before launching my first product
- Why marketing matters more than the product itself
- The three marketing strategies I use to drive passive income
- How I build marketing time into my calendar
- Why it’s okay to overdeliver—and how that builds trust
- Ways I repurpose content across platforms to work smarter, not harder
- How I pair low-ticket offers with discovery call funnels for conversions
Resources Mentioned
- YourHealthCoachBiz.com – Done-for-you courses, workshops, meal plans, and lead magnets
- Tools to support your business: Facebook Groups, organic reels, strategic follow-up email sequences
- Content pillar and repurposing tips to stretch your message across platforms
- Download this fantastic resource to kickstart your funnel and attract more clients: https://yourhealthcoachbiz.com/dfy-5-clean-eating-hacks-list-builder-email-marketing-kit
Passive income is absolutely possible—but it’s only profitable when paired with strategy, intention, and consistent visibility. This episode gives you everything you need to reframe and recommit.
