If you’ve ever felt like your offer is great but it’s still not selling, this episode will be a game changer.
I’m joined by Jeff Wenberg, founder of Offer Evolution and a marketing strategist with over 15 years of experience. Jeff has led marketing at major companies like Leadpages, Zipify Apps, and Salesmsg—helping them scale with offers that actually convert. Today, he helps coaches and online entrepreneurs fix the real reason their sales stall out: how they’re talking about what they do.
Jeff breaks down how to translate your offer into language your audience actually understands and wants, especially if you’re selling to a cold audience. We talk about how market research interviews give you copy-paste messaging gold, why confidence skyrockets when you clarify your offer, and how to use your audience’s words to create conversion-ready content and ads.
Key Takeaways
- Why great coaches still struggle to sell their offers
- The #1 mistake most people make when writing marketing copy
- How to ask the right questions during market research calls
- What to do with that research (hint: copy and paste!)
- Why cold audiences need completely different messaging
- How to test messaging in real-time (even at the coffee shop)
- The difference between “pitches” and “enrollment stories”
- Why visibility fears are often rooted in unclear messaging
- How to build a value ladder the smart way
