In today’s episode, we’re diving into the importance of niching down and creating content pillars for your coaching business. We’ll discuss how focusing on a specific niche can clarify your message, attract the right clients, and establish your authority in the industry. Additionally, I’ll explain what content pillars are and how they can serve as the backbone of your content strategy.
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How to Launch Your Signature Program
Nutrition is every bit a science, so it is important that you understand it first. Stop eating junk food and start clean eating now!
173. How To Book Qualified Leads for Your Discovery Calls with Michelle Ellis
In today’s episode, I’m back with Michelle Ellis and we’re talking about how to pre-qualify your leads before you jump on the phone with them!
How to Package Your Signature Program
Nutrition is every bit a science, so it is important that you understand it first. Stop eating junk food and start clean eating now!
How to Price Your Programs
Nutrition is every bit a science, so it is important that you understand it first. Stop eating junk food and start clean eating now!
How to Grow Your List with A Freebie
A lot of new coaches come to me asking how to grow their social platforms, thinking that’s what is going to create success in their business.
The Top Ways That Health Coaches Can Avoid Adrenal Burnout
Adrenal burnout (also known as adrenal fatigue) is a very real thing that many people suffer from, but this time I felt it was important to address adrenal burnout with health coaches.
![YOUR NICHE will evolve. I talk to so many coaches who are struggling to finding their niche.
I get right to it and ask them what struggle do you want to alleviate?
Our clients come to us with a boatload of health issues and it’s our job to narrow down the problems we solve so so we can set ourselves apart in a busy market.
Asked yourself what problem you want to alleviate ? Ask yourself what struggle you want to end.
Think of your journey. What steps did you have to take to alleviate the problem you were facing?
here are five action steps to take today to get clear on your niche :
1. Reflect on personal experiences:
Encourage your client to think about challenges she has personally overcome. What struggles did she face, and how did she overcome them? Personal experience often leads to passion and expertise.
2. Conduct market research:
Have your client research current trends and problems in her field of interest. What are people consistently complaining about or seeking help for? This can reveal unmet needs in the market.
3. Engage with potential clients:
Suggest that your client talks to her target audience. She could conduct surveys, interviews, or join relevant online communities. Ask questions like “What’s your biggest challenge right now?” or “What problem keeps you up at night?”
4. Analyze competitors:
Ask your client to look at what other businesses in her field are doing. Are there any gaps in the services they offer? Is there a specific struggle that’s being overlooked or inadequately addressed?
5. Create a problem statement:
Based on the information gathered, have your client craft a clear, concise statement that defines the specific struggle she wishes to alleviate. For example: “I help [specific group] overcome [specific problem] so they can [desired outcome].”
You got this!
#healthcoach #yourhealthcoachbiz #healthcoaching #wellnessjourney #onlinebusiness #businesstips #niche #nichingdown](https://rachelafeldman.com/wp-content/plugins/instagram-feed/img/placeholder.png)