3: Crafting a Signature Course Your Customer Needs Without Breaking the Bank


On today’s episode of the Hustle Hustle podcast I am chatting with Jenna Soard. Jenna is a course creation ninja and branding expert.   

Jenna started out as a professor and a senior graphic designer for Nike. started with branding course, started freelancing.  I got burned out working one on one with clients so my new passion became teaching others how to create a brand that would feel like them.  It took me a long time before I actually launched my course with the help of Marie Forelo’s B-School. 

In 2016 Jenna launched her second signature course “The Course Launcher” which was her biggest success. The very first launch brought in $127,000 in revenues.  Her method of teaching online courses had 67% of her students launch their very first course within 3 weeks of signing up. These students went on to do big brilliant things!  Many quit their day jobs, a big handful went on to have big 5 figure launches for their very first launch.

After The Course Launcher, Jenna went on to have her second $103,000 launch a few months later with her primary signature program called “Launch Your Brand,” teaching entrepreneurs how to design for themselves. She had this six-figure launch while on vacation in Italy.  Her second “travel launching” experience, where the previous Fall she had a $64,000 launch also while traveling Europe! Stay tuned for courses on launching while traveling!

In today’s interview we will discuss:

  • How to launch your course like a pro 
  • How to create a proven product
  • The process of not guessing what will work- the methodology 
  • Putting together a survey so you can decide who you want to serve and the kind of problem you want to solve
  • How to get 100 beta testers to apply for module 1 of your course
  • Gathering feedback from beta testers WHILE building your course
  • Failing in a safe environment with beta testers
  • The importance of giving your customers a small win along the way
  • Only creating a course when you are able to identify and solve that ONE problem that your customers have  
  • The importance of differentiation and creating a competitive advantage when launching your course. 
  • Why you should create a course your customer can finish in less than 30 days
  • Hiring the right team member when it’s time
  • Letting go of perfection so you can uplevel your business


Where to connect with Jenna

Jenna’s Website

Follow Jenna on Instagram

Follow Jenna on Facebook

Create and Launch a Course in 30 Days Masterclass

Download the Free Course Launch Checklist


Additional Resources:

Free Resources to Grow Your Business 

Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here

Subscribe to the Podcast

Follow Rachel on Instagram 

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Don’t forget to enter our podcast launch giveaway! 

I am SO stoked about this podcast so I want to start it off in a big way with a big giveaway worth over $1,500 in prizes!  PLUS, there is a special bonus for every single person who enters and leaves a review! 


Grand Prize: 1 year access to my Membership in a Box ($737 value) 

1st Prize: Logitech C920s Pro HD Webcam ($69 value)

2nd Prize: A done for you sugar challenge as a list building machine ($97 value)

3rd Prize: 1 month access to my Membership in a Box ($67 value) 

Everyone who enters gets a free easy to launch list builder.


The giveaway ends August 30, 2019 so make sure you sign up today so you don’t miss out! 

Ready to enter?  Head here >> Healthy Hustle Podcast Giveaway

Don’t forget to share with your friends on social media and tag me @rachelafeldman 

Big love and some healthy hustle! 


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error: © Rachel Feldman and Rachels Wellness, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rachel Feldman and www.rachelswellness.com with appropriate and specific direction to the original content.

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