37: How To Build Trust in an Online World as a Wellness Coach

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HOW TO BUILD TRUST IN AN ONLINE WORLD AS A WELLNESS COACH

In this episode, I talk about creating a value ladder to build trust with potential clients. The value ladder should start with free content. The free content can be in various forms:

  • Social media
  • Blogging
  • A live video
  • A training series

When you see the customer value ladder, you will see different traffic sources. You will want to have a lead magnet. Your lead magnet can be a 30-minute class or a prerecorded video series. That freebie should be a mini solution to your client’s problem.

Ask yourself these questions when creating a value ladder:

  • What do I want to be known for?
  • What are the pillars of my business?
  • What does my ideal client want?
  • What are my ideal client’s struggles?
  • How can I turn my ideal client’s pain into a product?

Brainstorm your free offers. Find out what your potential clients are attracted to. Then, bring your potential client to your low-cost offer. The low-cost offer should feed into email one and email two. Make the email simple and explain what your offer will entail. You can also bring your clients to a webinar or a challenge.

Once your client is at the low-cost offer, now it’s time to upsell. I love to get people on the phone. You can upsell to a masterclass, courses, webinars, or a Facebook group. Then, you can even upsell again. Think about how you can meet people where they are so you can naturally upsell. I built my business in a recession. It’s possible to do it now too – mindset is everything.

Enjoy the show!

I speak about:

  • [02:15] How to start your value ladder
  • [04:20] Why you need to get specific with your niche and message
  • [08:40] The importance of brainstorming your freebies and offers
  • [09:50] How to create your low-cost offer
  • [11:50] The various ways you can upsell
  • [19:50] Why you need to write down your value ladder

Quotes:

  • “Write down your goal because you are declaring you are going to make the commitment to get there.” -Rachel
  • “Think about your great value.” -Rachel
  • “Brainstorming is important because you want to see what really works.” -Rachel

Resources:

Listen to Amy Porterfield.

Watch James Wedmore.

Go to https://rachelafeldman.com and read through the mini-courses.

Make sure to go to my Facebook to get notified when I’m going live.

Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. 

Additional Resources:

Free Resources to Grow Your Business 

Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here

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Subscribe Now to Discover Why Other Smart Health Coaches Like You Tune into the Healthy Hustle Podcast.

error: © Rachel Feldman and Rachels Wellness, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rachel Feldman and www.rachelswellness.com with appropriate and specific direction to the original content.

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