Hey Health Coaches, I remember starting my business and I was so damn scared. I had no idea what to deliver to my clients and handouts were not cutting it… […]
Business, Dyslexia and Real Life
Let’s talk Business. I often blog about recipes. I often blog about health. A little about the stuff you never hear. I am talking about my business and not the […]
Blogging and your Business
Every time I work with a coach, we always start with the basics. // website // message // niche //social media presence //offline presence // blogging People have asked me […]
3 Ways to Build Your Health Coaching Business
Hey, health coach! How does your calendar look? Empty? How is your health coaching business? Are you still struggling trying to snag clients for even a free health discovery session? […]
![YOUR NICHE will evolve. I talk to so many coaches who are struggling to finding their niche.
I get right to it and ask them what struggle do you want to alleviate?
Our clients come to us with a boatload of health issues and it’s our job to narrow down the problems we solve so so we can set ourselves apart in a busy market.
Asked yourself what problem you want to alleviate ? Ask yourself what struggle you want to end.
Think of your journey. What steps did you have to take to alleviate the problem you were facing?
here are five action steps to take today to get clear on your niche :
1. Reflect on personal experiences:
Encourage your client to think about challenges she has personally overcome. What struggles did she face, and how did she overcome them? Personal experience often leads to passion and expertise.
2. Conduct market research:
Have your client research current trends and problems in her field of interest. What are people consistently complaining about or seeking help for? This can reveal unmet needs in the market.
3. Engage with potential clients:
Suggest that your client talks to her target audience. She could conduct surveys, interviews, or join relevant online communities. Ask questions like “What’s your biggest challenge right now?” or “What problem keeps you up at night?”
4. Analyze competitors:
Ask your client to look at what other businesses in her field are doing. Are there any gaps in the services they offer? Is there a specific struggle that’s being overlooked or inadequately addressed?
5. Create a problem statement:
Based on the information gathered, have your client craft a clear, concise statement that defines the specific struggle she wishes to alleviate. For example: “I help [specific group] overcome [specific problem] so they can [desired outcome].”](https://rachelafeldman.com/wp-content/plugins/instagram-feed/img/placeholder.png)