143. The Mindset Blocks That Might Be Holding You Back from Showing Up Online ft. Michelle Ellis

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Making videos and showing up online can feel overwhelming and scary. Even after 12 years of being in business, I still have my own fears and imposter syndrome still shows up. But if you go back to my video archives, you’ll also see that I did it scared anyways. I did it before I was ready. I did it before I had a perfect plan. 

And you know what? If I hadn’t done it back then, I would have never grown my business to what it is today. So if you feel like you’re alone in this world of creating your business, know that you’re not. 

In this episode, Michelle Ellis and I want to go behind the scenes on what it takes to actually show up online in today’s world. You bet we’re going to be talking about reels, videos, TikTok and all the new social media trends that are key to building your business. We’re also talking about the overwhelm that comes with content creation and what helped Michelle and I get over our fears, plus some of the strategies that we both use today to show up for our audience.

Connect with Michelle:

Michelle’s website: https://michelleellisco.showit.site/#/
Michelle’s Instagram: https://www.instagram.com/theorganiccopywriter/ 


Rachel: Hey guys, we are back on an episode of Healthy Hustle. What we wanted to talk about today was a behind the scenes of what it takes to actually show up in today’s world. When we do reels and do videos to build your business. I’ve been talking to a lot of brand new coaches, even a coach that has been in this business for years, talking about this lack of confidence, imposter syndrome, and so much wasted time that they could have spent where it made a difference. Instead they were overthinking and letting that perfectionism stop them from actually getting going. 

So what I wanted to talk about is the behind the scenes of what actually goes on with me when I do videos, how it has been coming out of burnout, and getting back in the saddle and doing those videos. Because so often what you just see is the completed video. It’s done. So you think that maybe it was super easy for someone else. 

That’s the whole lie that I want to call bullshit on is that we think it’s so easy for everyone else. I always thought that everyone else had it all figured out. But what I learned when I started talking to other entrepreneurs and other people, especially in the wellness space who are building a personal brand, is that it can feel scary. It can feel overwhelming. 

How To Get Over The Mindset Hacks So You Can Just Do It

So in today’s episode, I want to talk about really what that overwhelm was like and what helped me get over it, plus some of the strategies that I use today to show up. I also want to hear from Michelle and her experience. So Michelle, I know that you started doing Reels. Tell me, was there fear about doing that? What was the mindset hacks that you use to just say, I’m gonna go and do it? 

Michelle: Yeah, I think the first thing was I had this overwhelming feeling of not wanting to do the tech side of it. I had anticipated it to be harder than it actually was. It was much easier for me to stay in my comfort zone of grab a picture and post it on social media with writing, because that’s what I’m good at. So I’m just gonna keep doing that. 

Then I was like, Well, I actually do have a fun personality. I do like to have fun, and it would be cool to do Reels. So one day I decided to just try it and see. And it was a lot easier than I thought it was! Then it became fun. It’s isn’t as bad as I thought it was. It was okay. I still have a lot to learn on Tik Tok and all that stuff. My daughter is trying to teach me all these crazy things that you can do on Tik Tok, and I’m not there yet. Maybe next week. But today it was just getting over a little bit of that fear, both tech-wise and also just trying to just show up and be confident knowing that it’s okay if it’s not perfect. But just keep doing it.

Rachel: What helps you with your confidence? I think that’s the big thing that we think about. We can get to that place where we push through, but I feel like some of the stuff that you talked about – like having those thoughts of, oh, this is going to be really hard. This may be really difficult. That’s the overthinking that uses our energy and takes us away from doing somthing. So what helped? Was it just simply saying, I’m going to do this?

Getting Used To What The Future Of Social Media Involves

Michelle: So I think the first time took me a couple of tries. Then it was okay. I still did it simply because you can do Reels and they can be extravagant with editing and all that. I know everyone uses Inshot and just the other day was should I pay for this Inshot? Should I start trying it? Because I know that everyone’s making these rules in there. But I have to keep it simple. If I don’t keep it simple, I get overwhelmed, and I get a lot of anxiety and then it just bleeds me dry. So I don’t have any things that use the energy I need to actually show up.

So I kept it simple to start. Then so it was like okay, add some text, add a voiceover. I can do this. I got this. Yesterday, I did some dancing ones that I have not posted. But I just did them for me to get used to this new social media. This is the future of social media. It’s video and I think it’s become such a key component now that we have something like Tik Tok, which is all video. You don’t post pictures or captions at all. And it’s growing rapidly. 

So I think if we look at that perspective we have to go with social media bit here and step up our game a bit to be seen, otherwise, our message won’t get heard. People aren’t going to see us, they’re not going to connect with us. So I just looked at it like, I have to get over my stuff and just show up and do it as often as I want Not because I have to but because I want to. Because it’s funny, or it’s exciting or I’m trying to drive traffic to something. 

It’s also a really awesome organic tool and I think that it’s really important. If nobody wants to do it, if they’re not ready yet, or they’re just not doing it to invest in ads where you’re paying to be seen then you have to play to be seen and actually show up on video. It’s really important. So I think the mindset behind it is knowing the reality of that, and then just being willing and open to just try it, and test it and keep practicing. 

Honestly, there was a couple of times I messed up so bad, I thought about doing a blooper. This is what it’s really like behind you when you don’t get your voice over right. When someone interrupts, all those things. So I think just trying to show up and push through and know that everybody feels that way. I know everyone’s got to feel that way when they’re doing it.

Rachel: Well, I know that we talk about what stops us from having confidence. I think if I can go and get really personal, it was a lot of those self-worth issues that I had come up with –even still today when I’m doing this business. When I felt really burnt out a year ago, I didn’t have any energy to create content. One of the things that I really felt was that social media is exhausting. 

Thank goodness I had so much video content already that I could repurpose that, take little snippets of videos and put that onto Instagram and put that on two different social media platforms. But what I found during that time was to actually just take a little step back, I had to repurpose, but I had to not go live and make sure that I was conserving energy. 

When I think of a coach who’s in that overwhelmed state, I would say –and I know it goes against everything that I talked about to be visible – take a step back, and maybe not do the Lives so much. Try to focus on just short Reels. Try to focus on five-minute videos to be able to put on YouTube and get prepped and prepared. 

One of the things that really took away the anxiety when I felt that I wasn’t capable of doing Lives in the same way that I was doing them before was that I did them on a PowerPoint. I felt that having that PowerPoint, and having it a little more scripted, compared to just going off the cuff gave me that confidence to be able to start going again. I think that’s the biggest thing. 

So much of what I experienced from that burnout and taking a step back, I realized how much it screwed with my head. Because I wouldn’t even say to you, I’m so nervous about going Live. I’m so nervous about doing this. And yet, I have been consistently showing up for 12 years in this business and in this space. So I had shown up consistently for 11 years without fail on any deck. 

Yet my mind started playing tricks on me, saying, you don’t know how to do this. You’re not good at this. When I think about the mindset hacks to get out of that space. It was talking to other people –that was number one. Two was going into therapy. I started seeing a trauma therapist to really work on some of that stuff that was making my mind go around like a hamster in a cage I just felt like no matter what I was doing, I couldn’t get out of that lack of self-confidence. It was getting worse.

It was really looking at why this was so prevalent in my life. When I think of coaches who are not making money, I think maybe, is it their funnel? No. Maybe your niche is not clear. Maybe your messaging is not clear. That’s big blooper number one but I would say it’s really common. 

But I can think of 20 coaches right now, off the top of my head, who have all the education, all the certifications, and straight up, there’s only one thing they’re missing and that’s a lack of confidence and that’s stopping them from making money. Because that lack of confidence doesn’t just show up when we’re doing social media or video or Reels. It shows up on a discovery call. It shows up when we are pitching our offerings, it even shows up when we want to reach out to this Facebook admin. Should I post this post? Should I do this?

All these thoughts turned into just more exhaustion, more depletion, more perfectionism, more inner critic, crap, all that stuff. I felt that I was there but I came out of that. Thank God. I have that support system. But I finally had to just say, Rachel, get over yourself. Because that ego was getting in the way. I was like, well, maybe I’m not going to do it. Maybe I’m not gonna do that. Maybe I don’t look good today. My hair isn’t done. All this different stuff to stop us. But I realized none of that stuff affected me in the beginning. I was so clear on my why and who we needed to serve. 

I just think I got jacked. And I see a lot of coaches who talk about that and I’ve seen a lot of entrepreneurs and influencers who are talking about having those quarters and those seasons, where you just feel off. 

How To Adjust For The Coaches Who Enter The Off Season

What would you suggest when we have those times where we just don’t feel ourselves? How can we adjust for the coaches in that offseason?

Michelle: I allow myself to feel it for a short period of time. I’ll feel into it. Personally I’ll be like, Okay, we’re going camping for four days. I’m unplugged from the buzz of life. I won’t be looking at social media doing the comparison thing, I won’t be questioning myself, and I just remember the best parts of me that self-time. We don’t really give ourselves this time to be with ourselvees when we’re in regular life. So I usually take that time and I also fill it with a lot of motivational videos and Sermons and Talks and speakers. I just remind myself of positive things because  I think we live in a society and in a world that can be very negative, and it just feeds us the wrong way. We have to diet from that stuff. 

Rachel: I’ve always said to you, you’re such a positive person. But I think some of us aren’t as positive, so it takes a lot more work. Or maybe we’ve had things in our life that happened. You’ve shared before things that have happened in your life; we all have our stuff. But I think the setup that you have for coming out of it is a really great tool. I would say for anyone else I think sometimes we just get to a point where we have to fake it till we make it.

Michelle: Yeah, I can honestly say that it took a muscle for me to develop. Because for a long time I was not positive. I can honestly say there was almost an entire year of my life, probably at least nine months, where I legit couldn’t leave the house to even go to the store around the corner. I’d be like, I can’t breathe. It was so bad. But I think because I experienced it so early on in my teens, that my 20s were better off because of it took a lot. I just had a moment where it was like, I just can’t live like this anymore. I don’t know want the rest of my life to be like this and I can’t have it like this anymore.

So I just became hardcore dedicated, I did therapy, multiple therapists, I did everything. Every book. I went to college to learn psychology to fix myself. Now I had no choice. I felt like I had to figure this thing out, to show up. But I recognize it’s still a muscle that I have to continually work out. Because there are times where I have Weak days and there are times that I have stronger days. And so it’s just this constant eb and flow. 

And it’s natural it’s natural. We’re never all going to always be happy. Because there’s also just regular things in life that trigger us. There’s diets that triggers, there’s all the environmental factors that trigger us and even just a lack of vitamin D. There’s so many things. So I think controlling what we can control is really important. And then just letting it not be perfect. And going forward.

How To Avoid Getting Stuck In Perfection & Regaining Confidence

Rachel: I think that’s the key to success is not getting stuck in the perfection, because that perfection leads to procrastination and that procrastination leads to bad feelings which leads to a lack of confidence. That’s why I’ve been saying the only remedy for getting over fear is just doing. And it’s just prepping and practicing. 

I know for this video series that I’m working on, I took some days to just practice to just go through the PowerPoints to visualize myself doing it, to push through the fear. A lot of those were times that I am exercising. Times that I’m taking walks, times that I’m just sitting to visualize the doing part of it and not get stuck in that overthinking fear of, is it going to be wrong? Is it going to be bad? Am I going to sound stupid? All those things that come up when we are playing poker. 

Michelle: It’s so important to just keep going through the fear and keep doing it. And the fear gets less. It’s like exposure therapy. You have to really expose yourself to it. You have to allow yourself to feel the fear, which even benefits little bit. And then each time the fear gets less and you just develop the strength to get over the fear. 

Rachel: I always say when you’re building your business, you have to think of your clients. If we’re telling somebody to get off gluten, or balance their blood sugar, or go on a brand new protocol –it’s so scary for clients. I can think of my clients calling and being like, Okay, I’m in Vitamin Shoppe, what am I buying? Oh, my God, I’m taking a probiotic, or Oh, my God, I’m changing this habit. 

It felt really overwhelming. Or maybe somebody who’s getting over the addiction of emotional eating. We’re taking away their baby blankets. We have to think of that in our business. We have to look at this as, as you said, exercising this muscle so that we get stronger and better at doing things. And it becomes more natural. 

But I think at the end of the day, you got to take care of yourself, especially if you’re building this business with a nine to five. You can afford to spend energy on impostor syndrome. That’s where a lot of coaches get stuck. The ones that are successful are the ones that just push through.

Michelle: Yeah, absolutely. 

Rachel: All right, guys. We’re gonna make this what I call shorty podcast. I just wanted to share behind the scenes. So if you feel like you’re alone in this world of creating your business, you’re not. 

Even after 12 years of being in this business, have my own fears, my own impostor syndrome that shows up my own inner critic. But if you see from the success that I’ve had, or you go back to my YouTube videos all the way back to like 12 years ago, you’ll see that I did it scared. I did it before I was ready. I did it before I had a perfect plan. And if I didn’t do it, I wouldn’t have been asked to summit. I wouldn’t have been asked to be on people’s podcasts. I wouldn’t have been asked to teach for different schools and stuff of that nature. 

This happened because I was visible. So make sure you’re getting your big girl panties on, or your big guy boxer or getting yourself out there and remembering that confidence is only going to be built by you. We will see you later. Michelle, thanks for being here. Bye guys.

Michelle: Messaging is so important for your health and wellness business because you want to reach the right type of ideal client, and you want to attract them organically, especially if you’re just starting your business.

You don’t have a ton of money to toss around with Facebook ads. So it’s really great to really get that concept of, okay, I’m attracting people organically on my social media, they’re connecting with me, they’re scheduling a wellness consultation, health discovery call, and they’re reaching out. Maybe they’re opting in to your freebie. All of that is so important.

In order for that to happen. You have to know who you’re talking to and all about them. But there’s so many things that go into it. You might even find that you have more than one type of person that you’re speaking to. So you might have to have some variation in your messaging and individual posts that go out or cycle them through or do something that.

But you should definitely know, the biggest things are: What’s that big problem that they have? What are symptoms that come from that problem? And really think about them. How old are they? Where do they live? Paint the full picture of what they do on a daily basis. That’s your ideal client avatar.

Rachel: If you’re looking to Google something, go to digital marketer, it’s Ryan Deiss. And Google ideal client avatar, there’s a great download that will take you through that process. You want to know age, demographics, dislikes, TV shows and movies they watch. Really play out the scenario of each of these ideal clients.

But before we dive into ideal client avatars and messaging, let’s talk about nailing your hook. Because I see clients left and right, who are saying, I specialize in gut and I just want to work with people to get them healthier. But it’s not going to work if you just say I want to work with everyone or I just want them to feel better. We want to get really specific.

So can you walk me through an example of a hormone specialist who deals with blood sugar, weight loss, and hormone balancing.

Michelle: Yeah the first thing, let’s say, you’re a hormone coach, and you’re saying something similar, I help women get their hormones in check, and lose weight and do things in the process, but get healthier. If that phrase comes out at all, the next question that I always ask is, well, what is healthy defined by that particular person that you’re speaking to? Because health is so different for everyone.

It’s really, really personal and based on that person’s goals and their problems and what they’re dealing with and what keeps them up at night and what’s their daily struggle.What’s their big goal?

So the hook really needs to be the biggest problem that you help solve for that person that dramatically changes their health or dramatically changes their life. But be so specific with it. Is it balancing hormones? Well, what does that mean? Are you talking to somebody who’s going through menopause or perimenopause? Menopause really messes up the cycle.

The more specific that you can really get with that, that’s going to help you attract the right people into whatever you’re putting out there like your freebie or workshop. So it’s really important to have the hook relate to that big problem that you solve for the person that you ideally would dream about working with.

Another step is to really know, signs, symptoms, and also what they want to achieve. So it’s really know those symptoms because that’s how people identify, and really know what they want to achieve. What is that big problem that you’re solving that they so desire on a physical, spiritual and mental aspect as well?

It’s really important to know those symptoms and what they’re dealing with, because a lot of times, it can be very easy to just fall into general language like, “I help women get their hormones healthy.” That’s good ground to start with. But then what’s next? And how deep can you go with that?

Get so specific and talk about things that might be uncomfortable to say out loud, but really connect with your ideal client? Is she having night sweats? Is her libido low? Did she gain weight during perimenopause? You have to get really specific.

When I think of copywriting and sales, if it was a sales page, these are your individual bullet points that have to be on your messaging everywhere, so that you can connect with them. You might have more than one type of person you want to work with.

So let’s say, you specialize in three things. Maybe it’s hormones, gut, and weight loss. Really sit down and think about, is this the same person that I’m talking to every time? Are these things connected? Or do I have different audiences for each of these? Which is fine, too. So it’s just really important to know that as you present your offer.

Rachel: Well, you just brought up a great point, because when we sit there and think of different audiences, we also have to think of that ideal client. So let’s say it’s a woman who’s dealing with weight gain during perimenopause. You might have a person who’s a stay at home mom, you might have a person who’s working in an office, and you might have a person who is a high powered CEO. But remembering that in your messaging, it’s okay to narrow it down and leave out your other ideal client.

So if you’re messaging and really talking to that CEO that has high stress, really go in and talk about high stress, maybe emotional eating, stress eating, or the weight that’s caused by perimenopause. Really speak to her in those pain points that she’s struggling with so she actually identifies with you and says, I’m going to opt into this freebie today, or I’m going to watch this masterclass where I’m going to sign up for this discovery session.

And I always look at it as someone who also loves health. If I’m going to hire a natural health person, whether it’s a doctor or someone else, I really look for specifics. What can they really help me with? When I’ve had breast challenges in the past, before I looked for natural, holistic experts that specialized in breast health. I wanted to know, is this someone I can hire who knows their stuff, and can really help me with this specific problem?

It’s the same thing when you go to your general MD. They refer you out to someone who can really help you go deeper in that specific problem. So it’s the same thing. So how specific can you get in your messaging as a health coach to those people who are really looking for that expert who can really help them solve those problems?

Rachel: Well, when we’re talking about messaging as well, we’re not just even talking about social media, we’re talking about messaging on your website. Can we talk a little about that? Because you brought up something that I would love to talk about, which is key words.

Before we jump into websites, how do you find your key words? I always say, do your market research, get 5-20 people on a phone call, interview them, take that time out to hear the words that they are saying. Take the exact words and write them down on a word bank. What would you suggest in addition to that?

Michelle: From an SEO standpoint, don’t be too creative. Use words that are so common that people are typing them in Google. So if you specialize in gut health, you should have keywords on your website that are digestion. Do they have a specific issue? Is it IBS? Irritable bowel syndrome? Gas? Bloating? Probiotics.

If you talk about that often, and you think your ideal client might be searching for those words that they are using every single day, use them. Make sure they are problem specific because that’s really important, because that’s what’s going to pop up in Google when they go search and you can even do that yourself. Go to Google and start typing it in, how to heal my gut. Notice all the things that pop up and look. Notice those common keywords and put those in on the back end of your SEO on your website.

Rachel: Such an important topic. Because so often we use health coach words that our ideal client wouldn’t use. Let’s talk about messaging on our website. So somebody comes to your website, and I forget what exactly is the amount of time you have to capture their attention?

Michelle: You’re lucky if you have three seconds. It’s so fast, because we’re a population that is just busy. So aesthetically, you want it to also be visually appealing, you want it to be attractive, you want it to be easy to read and then have pictures and things like that.

With these words, you want to think about the ‘above the fold’. The header needs to be so specific. And if that’s all they read on the website page, is that enough to keep them scrolling? Is it something they get over, whatever the problem is? Is it enough for them to take action on? “Click here and download my free guide.” It just has to be specific, it can be a question. “Are you struggling with your diet?”

Rachel: Your list builder should definitely be up on the top as well. So it should really be that big hook. The headline is that question in very, very bold, like Melissa Ramos.

Michelle: What I’ve loved about her messaging is that I remember her talking about super uncomfortable topics. She talks about UTIs, she talks about bacterial vaginosis.

For me, that is some clear, specific messaging. Most people get afraid to go that deep. So that’s when you fall back to that general messaging and general language, but do you say the things that they’re really struggling with? Because that’s what’s gonna make them opt in and click and hire eventually. So it’s important to be really specific.

If you’re focusing on a woman with Hormonal Health. Is it really balancing hormones naturally? Or is it really down and dirty to the women’s hormone health issues? Is it about her sex drive? If she could fix that, would it save her marriage? Really thinking about exactly what it is that that person is struggling with?

Rachel: That really comes down to that market research. In the beginning, say you’re coming right out of school, and maybe you haven’t done that market research. But for me, I asked friends, people who I felt had similar issues, similar health problems to that of my ideal client, I asked family members, I asked as many people as I could to get clear on what was the biggest thing for their gut issue?

For me, people came to me for food allergies and food sensitivities that was something that in their gut, somebody could deal with like Belly Bloat. But I found that food allergies and food sensitivities and weight loss were my big A’s and I never thought that I would ever be a weight loss coach with gut. But I found that so many people had bad bacteria that was leading to weight gain. At least that’s how I viewed it. And that’s what also set me apart from other people. I do gut differently. I do weight loss differently. Come and work with me and get down to your weight loss issues because you’re on a diet and nothing’s even working.

Michelle: That’s so important. I remember health coaching and I was scared to. It’s easier to write for someone else, right? Even writing for myself, I remember going and doing that inner work to be able to be confident in my own messaging. It took really being comfortable looking at my problems.

So for me, my ideal client was myself in the past, and that might be very similar for a lot of health coaches, that’s why we usually get into the field, right? We want to help the people how we helped ourselves. So it took a lot of feeling comfortable and being able to just push the limit a little bit. Am I talking about bloating? Am I talking about how messed up my stomach was or how I leave a party if I felt sick? Things I never wanted to share with anyone who knew me personally.

No, it was really necessary for me to be able to have people reach out and say, Hey, I’m so glad you did that post. I connected with that, can we have a talk? That’s how you attract people. It’s really just an honest vulnerability. So when you’re doing the market research also do the inner work.

Rachel: If you’re a different topic, because I’ve seen coaches who say, I’m scared to share my story. It doesn’t mean that we share everything. We share the things that we know our ideal client is going to say that is me. I remember sending an email out to my newsletter list when I had Rachel’s Wellness, when I was coaching about gaining weight when my probiotic wasn’t working.

I talked about this realization that I had for myself that I needed to rotate my probiotics so my body didn’t get used to it. All of a sudden, I got five clients from that email. People were like, Oh, my God, this is happening to me, I’m gaining weight, these pounds are so hard to get rid of. What’s going on? Let me try this.

All of a sudden, people were like, I need to work with you. Look at all these tips that you have. And just sharing that personal story with somebody. I also shared how it made me feel because people were identifying with my story as somebody who was recovering from food addiction, stress eating and not having a very good relationship with food. I struggled with food for years and it just helped me bring my client closer to my own life.

Michelle: Yeah. It provides a nice, comfortable platform for them to share in return. No one feels comfortable walking into a room and sharing something super personal. But if someone shares it first, then it feels like others can share, it’s a natural reaction. So it’s nice to be able to get those emails back or someone hitting the contact on your website, or having someone DM you because they’ve read your story.

It’s also just nice to be honest in your messaging, too. So if you’re struggling with that, just draft it a bunch of times. You don’t even have to put it out there yet. But draft it. Sit with it. Get comfortable with it yourself. Would this be the information my ideal client needs to hear from me in order to hire?

Rachel: Yes. I did with every post, whether it was posted on my personal page where I was laying the foundation for my brand, or posted on Rachel’s wellness, my business page, or on my Facebook groups. I always tried to really share with my ideal client, the very struggles that I had with asthma, the struggles that I had with food allergies.

Also even when I would have a flare, that was an important thing. If I had a flare, I used to get Angela Diem on my eyes. So my eyes would blow up after a food reaction. I remember posting that picture and being like, if you’re in a flare, this is what I do, and helping my ideal client to understand what was normal, autoimmune reaction and what was a flare. That landed with clients too. Be vulnerable in those situations where we would be so scared to share something because it also helps our ideal client to identify with us and humanize our work.

Michelle: Your message isn’t going to be for everyone and the people that it’s not for, that’s okay. I’ve heard from health coaches who were like, Well, I want to share this, but back before they did custom audiences on Facebook and everything, you can’t even do that on Instagram. They’re afraid for people they know to see it. You’re not sharing it to help those people. They should be there to support you wanting to help the people you should.

A lot of that comes down to that inner work that you’re talking about. It’s getting over the fear of what people are going to think. Because you declare that you are going to start this business. And you can’t just start this business by doing a few posts that are not speaking to your ideal client with your own messaging, it’s almost impossible to get hired.

Rachel: So let go of that self doubt and what are people thinking of me? That only leads to procrastination. So when we’re not doing the things that we need to do in our business, or when we’re questioning that, that just leads to procrastination. Then all of a sudden, we don’t have a business at all. We feel we’re failures. And it’s a vicious circle. Instead of just saying I’m going to let go of what people think of me, I’m going to make this post, I’m going to do it. And I’m not going to question that or look back.

Michelle: What was actually very therapeutic for me, is I went to other websites, third party websites, MindBody Green, Thrive Global, and I started doing some blogging there. Because even though it was a big audience, the chances of someone that knew wasn’t going to be reading it. And it was an awesome experience to have strangers commenting, thank you, this helped me so much. It just gave me this reassurance and confidence to build me up a bit.

So even if you can do some guest posting or guest blogging somewhere, and really get comfortable with that messaging, that can really help boost confidence to write.

Rachel: Whether you’re building your signature program, or blogging or doing things within those programs or within the blog, there has to be something that brings your story into relation to what you’re teaching. It’s not having that fear to go for the work that you need to do, or not having that fear to put out your signature program and find those stories that are relative to that signature program that you are selling to your ideal client. You have to really know the why of it. I think that’s important. Knowing why you’re messaging a person, knowing the journey that you’re going to take them on, whether it’s a blog, a workshop, or your signature program.

Michelle: Yeah, that’s really important, which goes right back to, who’s your ideal client? What’s their problem? Because when you know that everything else becomes crystal clear. Your freebies, your programs, your offers – everything that you do is there to serve someone. Once you know who that someone is, all the messaging becomes so much easier.

Rachel: Do you think that we’ve missed anything during this episode?

Michelle: I don’t think so. But I would definitely say if you’re really struggling with it, have a friend or a peer record you or record yourself. If you’re struggling with your messaging, look at the places that you’re struggling. Is it in your about me page, your website, social media posts?

First compartmentalize the areas, then actually say, I’m going to sit here and focus on a social media post, or I’m going to write down my story timeline. What happened? What was life like? What brought you to your knees that said, you’re going to change into this as a business? What do you teach now? Actually write it down and figure out the stories that you need to extract to infuse into your messaging and then actually record it. Record some of the verbiage that’s going to be on your website. It will take you out of that fear of struggle, because when we just let go and record it into our phone, it’s so much easier.

Rachel: Yeah, I can’t count how many times I’ve done that. I play it back too. Then you hear it and it just helps. It’s definitely a great way to express myself.

Remember, you have your messaging. You want to know what you do, who you do it for, what problems you solve, get very specific in that. You want to also make sure that your messaging is specific. You can have more than one ideal client avatar, just make sure that ideal client avatar works.

Lastly, really believe in your story. Believe in the story that you went through. And if you didn’t go through a health issue, you still need to get down and dirty doing the same work and figuring out what are the problems and what is your ideal client’s desire? Don’t be scared to get specific. In this, specifics is where you’re going to make the magic and that’s when your ideal client is definitely going to opt in, sign up or hire you.

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