You’ll never grow your business faster than you grow yourself. If you want to take yourself to that next level in your health coaching business and generate the success you’ve been dreaming of, you have to do the inner work and heal yourself first. I promise this is so important for yourself and your business!
Today I am talking to the amazing Tracy Litt, founder and CEO of The Litt Factor, a personal growth and coaching company specializing in women leaders and entrepreneurs. Tracy is a certified mindset coach, spiritual advisor, rapid transformational hypnotherapist, best-selling author, TEDx speaker, and creator of Mind Magic®, a proven methodology that marries metacognition and spirituality, neuroscience and quantum law to expand and elevate more quickly.
In our empowering conversation, Tracy gives us her unique perspective on women’s embodiment, owning your worth, overcoming your fear, and doing the necessary inner work so you can show up as a better leader. Tracy also shares her best tips on getting into the feminine flow when building a successful coaching business.
Connect with Tracy:
The Elevation Experience: https://thelittfactor.mykajabi.com/tee
TEDx Talk: https://www.youtube.com/watch?v=N1UDBF1cdgw&ab_channel=TEDxTalks
Rachel: I’ve asked my good friend, Tracy to come and talk about women embodiment, to talk about owning your worth, to talk about all that stuff that it’s required when you’re building a successful coaching business. So Tracy, can you tell everyone a little about yourself? Before we get started?
Tracy: Hi, I’m so excited to hang out. Hello, beautiful listeners. So I’m Tracy Litt. I’m the founder and CEO of the Litt Factor. And we’re a personal growth and coaching company that specializes in women leaders and entrepreneurs. And you come to us to take yourself to the next level, because in order to generate your next level of success, that requires you to become the next level of who you are meant to be. Yeah, that’s the healing work that we do every day.
Advice For Coaches Who Want To Charge Their Worth
Rachel: That’s the work that we all need to do. Because too often our stuff gets in the way of actually our growth. So let’s even dive into that for all the listeners. A lot of coaches come to me and say, I just don’t feel that I’m worth charging the price that I’m charging. Or I don’t know if I know enough yet. What are some tips and advice that you can give to them first?
Tracy: I’m chomping at the bit. Grab something to write with and write on, because you’re going to want to take notes during this conversation. So let’s address both of those in a way that’s of high service to you. Because in my world, inspiration without application is useless. I’m not here to hang with Rachel and make you feel good. I’m here to ensure that you know there are certain things you can do from this conversation that’s going to take you to the next step, right?
I need to ask you to stop conflating the worth of your coaching services with the worth of who you are as a spiritual being having a human experience. You don’t charge what you’re worth ever. Because that means you are mixing up your own value with the value of how you’re serving your clients. Are you with me, Rachel? You are attractive. So I need you to remove yourself from your business, which sounds crazy because you are your business, right? And you’re serving through your business and you’re the service provider, most of your personal brands right. Your business has nothing to do with you.
When you are looking to price your services, you are pricing through the lens of the value of what your client will receive when they show up to do the work you are facilitating.
This is a very big deal. I see it all over, too. Women come into my world. They’re like, Oh, shit, okay, I get it now, right? Because all of your worthiness issues, all of your wounds that you haven’t yet healed, those are the things that are prohibiting you from realizing you’re worthy and you’re enough every day. It is going to interfere with your ability to price your services in alignment with what the value for the client is.
I’m gonna pause there. Tell me where you are with this before we go to the next thing?
Rachel: Well, I can think for that person. That’s okay. How do I actually get to that self-worth? Because there’s so much trauma. I think that’s the stuff that holds us back. And we need to be willing to not be scared to go into that pain.
Tracy: Yes, of course. That’s the core of what we do at the Litt Factory. We do the inner work, the healing, the growth, and expansion work because you’ll never grow your business faster than you grow yourself.
The Steps You Need To Take To Do The Inner Work
Rachel: Before we go to this next step, tell me what kind of person, who is at that infant stage, even if they’re like, I am ready to hire this live woman. She’s amazing. What would you say are the steps you have to take to get yourself ready to address and do that inner work? Because I think that’s where a lot of coaches get caught up in the business building and realize that the business building is so innately connected, it’s reliant.
Tracy: You must do the inner work in tandem with any Strategic Business Building you’re doing period full stop. Okay? The only reason every single strategy available to you works every single one. The problem is you aren’t in enough belief, or self-belief, in your capacity, belief in what’s possible, because so many of the wounds and the inhibitions and the insecurities are making it blurry. Right?
So when you come through and you work on yourself, you are now executing those strategies. You’re in an energetic alignment with those strategies, and then anything you choose will work, right?
So you ask, what do you need to do? You simply need to decide. There isn’t like a laundry list of readiness. If you are willing, and you are committed, we’ll do the rest. Right? Because you do. You need a great guide, you need a great coach, you need a great community, right? To be able to come inside and do the healing and teach you how to work with the trauma that is stuck in your body and teach you how to think like the person you’re becoming instead of the person that you’ve been. To help you shift your relationship with fear, which is one of our areas of expertise.
My TED talk was about fear, to really be able to recognize that, first of all, you’re doing something amazing as a coach. Let’s just be clear, you’re amazing. The world needs more of you. Because 95% of our population is still asleep. You’re making something out of nothing. That’s what entrepreneurs do. And that’s amazing.
So celebrate yourself, and then decide, are you committed to what your dream is? Are you committed to why you started this coaching business in the first place? Are you committed to leaving your legacy of impacting service? Yes, the answer is yes, you wouldn’t be hanging here on this podcast, then decide to invest and do some of the inner work. And then it just starts to unravel in the most beautiful way.
The Strategies Used To Help Entrepreneurs Do The Necessary Inner Work
Rachel: And tell me, what are some of the strategies that you guys use to help go into kind of do this inner work?
Tracy: So we only serve women at the Litt Factor. And Mind Magic is the name of our core container. And inside that container, it is the most comprehensive program because we’re going to do deep inner healing. We’re looking at your wounds, which is basically the ship it happened or looking at the color.
We go back into your body, your subconscious. When did you feel unsafe? Unheard? Unworthy? Who in your life was shutting you down, and you started to become smaller? Where’s your perfectionism originating? Where’s your procrastination originating? Your anxiety? You weren’t born with it? It was an adaptive behavior, you start to understand yourself, right?
So we heal those wounds we use. I’m also a licensed Hypnotherapist. So we use subconscious reprogramming with hypnotic recordings. And then, we look at your emotional addictions. So for those of you that are like, “The harder I work, the more successful I am,” is an addiction I had to deal with and I have talked very openly about that connection of self-worth to overworking.
Rachel: Yes, overworking, over efforting, overthinking are all trauma responses. It’s like when you aren’t operating from your inherent wholeness, which just for the record, you’re there already. That’s the beauty of it.
Tracy: Yeah, let’s go slow here for a second. You’re worthy, you are enough. You are your whole, now inherent as your birthright. That is what’s real about you. And societally, we’ve been so conditioned to play this “I’m not enough” game and keep ourselves low.
How To Show Up As A Better Leader
Rache: Yes. So what happens for you when you wake up in the morning, and you’re done playing that game, when you’re already enough? What happens, and how do you talk about that? Because when you don’t feel that way, it’s really hard to imagine what life would be like. So this person, let’s say, they’re doing this kind of work? How do they then show up as a better leader in this world? What’s it look like?
Tracy: Oh, such a good question. You wake up in the morning, and you’ve slept the night before. Number one, we ]wake up in the morning and you are awakening with a sense of gratitude and a sense of readiness for whatever possibilities the day is going to bring forth. Right? So you’re operating from a sense of trust instead of a habit of control. Your boobies are out, your shoulders are back. You have confidence, right? And not because you had to stand for 10 minutes with your arms at your hips like Wonder Woman, right? But you are more effective as a coach because you no longer care what everybody thinks of you when you show up and serve.
Rachel: I think that’s a huge one. That’s where that inner critic and what are people gonna think of me when I show up? I had somebody on a call right before we’re recording. I said to her, well, you’re gonna get your freebie up and going and you’re going to do ads. And then you’re going to do videos and show up. And she just said, I can’t do this.
I said, No, it’s that you’re not stepping into who you really can be. And it’s that fear of what people are going to think of me. I know we’re in the middle of what it looks like to be in leadership. But how do you actually push through that fear of showing up and being that leader?
How To Push Through The Fear Of Showing Up To Be The Leader You Want To Be
Tracy: Oh, this is so juicy. Such a good time. Okay, so a few things. We don’t push through ever. So in the Litt Factory, there are certain things that we just don’t subscribe to. Because we are here as a company that is shifting out of and eradicating patriarchal paradigms. And we are introducing whole new ways to live and coach and be through the lens of the consciousness revolution, right? We’re here, everybody, you wake up because you’re gonna be asleep forever.
So the first piece of it is understanding what gets to be healed that has caused you to be so hyper-focused on what everybody else thinks, right? For example, if the only way you got approval from your mother was when you acted a certain way, and then she was like, good girl or, oh, my God, I’m so proud of you. You were conditioned to care a lot about what people think. So caring about what people think originates through your first family, right? What I just described.
It also has a very primal element because when we were cave people, which is where our first brain was created, our primal brain. It’s where our fear response lives. We lived in tribes. And if you were to not go with the tribe, if you weren’t accepted, if you weren’t liked by everyone, which meant you needed to care if your tribe is with you. Because if you were ostracized from said tribe, it literally meant death back in those days. You were gonna fend for yourself. You are dead, no food, no shelter, no community, it’s over. So there is a very primal element to caring about what people think.
And then you add that first family, for some of us, it’s more pervasive than others. And then you add society and culture to that. We certainly live in a culture where we are psychologically manipulated.
To think that the outside is what dictates success, to think that we have to stay in line and follow the rules and do exactly as everybody around us says. Before you know it, you’ve now become a people-pleasing contortionist caring about what everybody thinks about you.
What makes me very sad about it, which is why I teach a lot about it, is if you are caring what other people think, you are a shell of who you are, right? You’re not fully expressed. I am looking to build a world where everyone in it is like, take me or leave me either way. Because I’m fully self expressed, now we’re resonant. Now you’re gonna break in, right? The clients that love you because of your essence and your energy, right? Versus what do I have to say in this life to get this person to do this?
Rachel: Yeah, it’s a totally different way of operating.
Tracy: To me, it’s the only way we all have to work towards that. Because think about the world that we live in and generational change and modeling, right? Let’s say we’re in a group of women, and every one of those women is constricted internally and caring what everybody thinks, then we start to normalize and call common what is not okay.
Versus now we start to play this game where every woman is like, I’m fully self-expressed. And this is what I actually believe. And I love to say the word shit, but you haven’t been saying it because you’re afraid. Whatever else, right? It’s really being able to express yourself in what feels the most aligned for you in the most expressive way possible, and know that the way people respond to you is not your responsibility. Big deal. No big deal, especially in coaching or teaching, because I believe that the greatest coaches are also teachers.
You can’t channel, you can’t trust your intuition. You can’t just flow because, wait a minute, what’s the next thing I’m going to say? It’s like you’re robotic. And there’s nothing real about that.
How To Step Show In The Flow & Step Into Femininity
Rachel: The part that gets really difficult for coaches is that it can be scary because everyone always says I’m scared. And for coaches who are up-leveling or brand new, that word comes up a lot. It’s scary to step into that flow, because there is no prescription for what it should or should not be like. And when you’ve been a puppet master, or you’ve lived in the world of I need to be perfect, there is this hypervigilance that comes with it. And it seems like there’s a plan. So how do we show up in the flow and really step into this feminine femininity that we’re talking about?
Tracy: Yes, we could do a three-day workshop on this.
Rachel: Also, if your stuff got triggered during this conversation, that’s actually a really good thing.
Tracy: I hope I activate people. That’s kind of the point, right?
Rachel: Sidenote, as coaches, if you’re not, then you’re not really coaching. Like you can’t coach from a place of being passive and not wanting to ruffle feathers. You’re being invested in, people are paying you money for a transformation, and they want smoke up their ass, they’ll call their friends.
How To Overcome Your Fear Response & Shift Your Relationship To It
Tracy: Okay, so there are a couple of things I want to mention here. So if it’s cool with you, we can pin the TED talk to the notes section of this because the TED talk really talks through the fear response and the connection to the nervous system and stuff, which is where I want to go with this.
So it’s recognizing anything unfamiliar. Like you said with your prior client, right? You’re gonna do this, and then you run an ad, and then you’re going to do a live, and then your nervous system goes into feeling unsafe and paralyzed. Which is what happens with our fear response. Your fear response is like married to your nervous system of feeling unsafe. Your fear response is what happens when you perceive something, your thalamus takes it in, it actually triggers your amygdala, which is where your fear response is, and it says, Be scared, do something to save this woman from death.
Here’s what I want you to know. None of us have ever lost clients to visibility or visibly making offers or showing up and using your voice or doing the work. All the things that feel really scary. I swear to you, you’re not going to die from it, it just kind of feels like you are for a minute.
I don’t think I’ve ever lost a client to them. I can say that confidently. And to learn the answer here is to shift your relationship with fear. Because we don’t push through. We don’t overcome. We don’t do it anyway, that is the masculine approach to fear that actually backfires. When you approach fear that way, it actually makes it louder and more pervasive.
What I want to invite you to do is see it, appreciate it. Actively love it, right? Because fear is on the scene because you’re doing something bigger than you’ve done before. So use the Facebook Live example because it’s just such a good one for every single one of us. If you go back to the first video that I ever recorded on the Litt Factor Facebook business page. It was 2017. I had sunglasses on my first Facebook Live. Because I said to myself, well, if they can’t see my eyes, then they’re not really seeing me. So I’m not really being visible. But it helped me bridge the gap. And then I just started going live.
So being able to recognize that fear is arriving because you’re getting visible in a way that you don’t have evidence for. You’ve never done this before. So appreciate the fear in the moment. Like, okay, hi. feel afraid. I know why because you think I’m gonna die, but I’m not gonna die. I’m just doing something that’s gonna connect me to that thing I keep saying I want, right? So we’re talking about shifting our relationship with fear and then working with your body, working with your nervous system, regulating it, giving it the safety it needs so that you can take the unknown action that you need to take.
How To Give Yourself The Space & Safety You Need To Overcome Your Fears
Rachel: I love that. What would you say are things that you can give yourself that space you need? The safety?
Tracy: Okay, so let’s do something experiential because it’s so good. And it works so well. So this is called alternate nostril breathing, right? Let’s just literally do two rounds of it because I want everyone to feel the difference. So wherever you are in your body right now, to what you said before, maybe you’re a little jacked up, maybe a little mad at me, maybe you’re a little scared, whatever is going on. Notice it.
I’m going to invite you to close your eyes in a minute, but I want you to watch first. So alternate nostril breathing is plugging one nostril with your thumb, breathing in through the left, breathing into your belly also.
So if you’re watching me right now, watch my shoulders, I am not shrugging up my shoulders. This is important .Because to activate your parasympathetic state, which is the safety state of your body, we have to get access to your lower lung with your breath. Breathing up here is like panic attack-ish. We don’t want that. That actually makes you more sympathetic and stressed out.
So we plug and we breathe into our belly. And then when we exhale, we plug with the ring finger and exhale through the nose, then we inhale through the right. Plug the right, exhale, the left. Breathing, the left side, the left, exhale the right.
You do five rounds of that. And you will be completely dropped in the flow.
Rachel: Well, there’s so many coaches with trauma that show up And I think that they dive right into the specifics of like, I need to have my freebie up, I need to do this, I need to do that, I need to get the website. There’s so many moving parts. But I think that we often forget about that abundance flow, and to be in the present moment with our bodies and with ourselves to be able to show up and expand.
2 Steps To Make Money & Attract Ideal Clients When You’re In The Flow
For the coach who really feels like they’re in the flow, but they’re not making money or not attracting that ideal client. What would you say? Or what would you think is maybe happening?
Tracy: There’s so many things happening. From a strategic standpoint, you’re not doing everything you say you’re doing. I just know, I’ve seen enough. I’ve worked with enough people because I work with all entrepreneurs and leaders. But I work with a lot of coaches and healers. We say we’re doing everything. So let’s just play this game and pretend that I became invisible. And I was just chillin’ next to you all day for a week. What would I see happening? Are you really showing up every day? Are you really following up? Are you really putting yourself out there? Are you really reaching out to local networking groups really talking about your story and really giving your ideal client those points of view they really need to know? Are you actually making invitations to work with you?
I’m saying this and I want you to hear me, there’s nothing wrong with you. You’re not broken. We don’t even do growth work through that high conscious lens at the Litt Factor. You’re here because your purpose as a spiritual being having a human experience is to work on yourself, okay? We’re not fixing anything, you are whole worthy and beautiful enough.
Honor yourself enough to go, wait a second. I’m not making any money, and I don’t have any clients. When was the last time you made an invitation? Like, hey, this is what I’m doing now. And I’m super passionate about it. And these are some of the results that I’ve gotten for myself and my clients. Would you be open to a conversation on what’s possible for you? So that’s the first thing. Let’s take a look at what I call Faking The Funk versus you’re actually doing all the things that you perceive that you’re doing.
The second part of it is doing that work from within. What are your own money thresholds? What is it about caring about what people think or fear of success that you might have? That is actually prohibiting you from showing up because you say you want the big business, but the big business to your subconscious means next-level responsibility and you don’t know how to deal with all that. So you self protect, which is really what sabotage is. Self-sabotage, self protection. You self protect, and you keep yourself like, I’m working on it. So those are the things I would look out for. But it’s external and internal. It’s both strategic and soul, if you will.
Qualities & Traits Of Leaders That Have Success
Rachel: What do you tell your coaches that have success? What are some of the qualities and traits that they have as leaders?
Tracy: They love investing in themselves. That is clear. I’m proof of that, too. You have to change your risk perception, you have to write. It can’t be like, I don’t know, I don’t have time. I can’t afford it. Nope. It’s about really embodying the version of you that you’re becoming and no longer being who you’ve been, which is part and parcel to the answer to your question. The women in my world that are the most successful, that gain the most traction, are the ones who actually do the work we deliver. It’s a framework. I tell you how to do this, do this, do this. They literally embody first and then they let the proof show up. Second, that’s the biggest component. No question.
Rachhel: I’ve heard a lot of that, people say you’ve got to invest. We went through a time where people were just relying on courses. And people are back to actually hiring coaches and actually going through the framework that they need to go through to have success.
Tracy: It’s so important, and investing in yourself, either first, or in tandem with an external investment. So let’s say you’re working with a coach on how to build out a really great funnel. Awesome. But don’t do that if you’re not also tangibly working on yourself internally, right?
Because those fears come up. And every time those fears come up, we can squash them, or we get into that overthinking and then just don’t forward in, squash them and overthinking. But also your energy is not going to be where it needs to be to generate the result.
I can take two clients, one of them that’s actively prioritizing their energy, one that’s not. I have them do the same exact task list, and the one who’s managing and prioritizing their energy will have exponential results over the one that isn’t. So you can build the funnel out. But if behind the funnel, you don’t believe in what you’re selling, you don’t believe in yourself, you don’t believe it’s going to work. You are needy and chasey and you’re staring at the numbers. Don’t invest in the funnel, because it’s not going to work. Right? Where is your conviction? Where’s your belief? Where’s your knowing? You are what you feel and why do people need you?
Rachel: Well, a lot of people who come to the coaching sphere, and they’re not clear on what they offer. There’s so many components of what it takes to be a successful coach. But I love that you really shared on that inner part, because that inner part has to drive every other part.
Tracy: Yeah, completely. It’s the power cord of all the things you’re working on.
Rachel: So can you tell everyone where to find you?
Tracy: Yes. So The Litt Factor, and it’s LITT with two T’s you can see it behind my head for those of you that are watching, and you can go to thelittfactor.com Or @thelittfactor on Instagram is the best place to go.
Rachel: Is your TED talk on YouTube as well.
Tracy: Yeah, if you search for TED Talk Tracy Litt, it will show up there.
Rachel: Perfect. Well, guys, you can tell how fierce this woman is, how badass, and clearly she gave you tons of compliments throughout this and self worth. I would just say we all need somebody to believe in ourselves. So if you’re looking to hire a woman like this, please check her out. Follow her and listen to her TED talk!