160. The Power Of Writing Down Your Business Goals with Michelle Ellis

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It’s the holiday season, and you know what that means? You guessed it. Goal setting! What are your goals for the next year? How do you plan on achieving them? What steps can you take to get you closer to reaching those big goals and dreams?

What if I told you that the key to achieving your goals each year is to write them down? Seriously.

If you’re scared to set goals or wondering how to set goals that you can actually achieve, then this episode is for you. Michelle Ellis is back on to talk about the importance of goal setting, why writing your goals down matters, and how your mindset and thought patterns about self-worth are related to the fear you have around your goals. PLUS, we’ll tell you how to overcome these fears with incremental steps so you can achieve the goals you’ve set for yourself and your business. 

It’s time to say YES to your dreams and just do it–and you can start by writing down those big goals…and listening to this episode, of course. 

Connect with Michelle:
Michelle’s website: https://michelleellisco.showit.site/#/
Michelle’s Instagram: https://www.instagram.com/theorganiccopywriter/

Rachel: Hey guys, this time of the year brings us a lot of goal-setting. As we go into the new year, you might find around Thanksgiving, you start to do that analysis of the year or a gratitude list of what you’re grateful for and what you also want to change. 

I know for me in business, that also happens every quarter. I hope you’re analyzing your business every quarter, looking at the prices that you charge, and making any changes to your business that you’ve got to make. But the big thing that happens in December is really that goal-setting. If you’re scared to attack that goal setting, you might need to work on that mindset and your thought patterns about self worth. That’s what we’re going to be diving into today, self worth, goal setting, putting on your big girl panties, and being able to actually say yes, I’m gonna go for my dreams, I’m gonna actually write them down. 

So Michelle, let’s talk about goal setting, what would stop somebody from actually wanting to put their goals on paper?

What’s Stopping You From Writing Down Your Goals

Michelle: The fear of putting it out there and the fear of it might not happen. A lot of times, people won’t write down or even say out loud what they really want to happen. Because there’s that fear of, if I say it, and then it doesn’t happen, then I’m going to feel like I’m not good enough, or I didn’t get what I wanted or whatever internal fears are there. It just stops because once you put it down on paper, it becomes a real thing. Reality. 

I remember when I went and hired a coach, Sam Loft, who was my first launch coach, I was in her mastermind. And we had to write down our launch goals. I was so freaking scared. I actually shared in the group, I’m really scared to do this. I’ve never actually written them down. I just say them. And she was like, No, you have to write them down. And when I wrote that number down, I actually hit that number. 

How To Overcome Your Fear Of Setting Goals

Rachel: You have to do it. And the truth is, we don’t do it enough. I get that little fear that comes up. What if I don’t accomplish this? Especially in times of up-leveling and shifting business. So what is your tip if you’re feeling that fear of, am I actually going to write this down? What am I going to do? What’s your tip for attacking that? 

Michelle: I learned this maybe five or something years ago. I had done a program with Todd Herman and he was all about this 90-day year. He had the strategy for good, better, best when it came to goals. And that helped me tremendously, and I use it all the time. Because I feel like sometimes we always think best formatting things into increments. 

This is the best goal, but when you really look at it, this would be the best possible outcome, this would be good, this would be better. When you put it down in those increments, it gives you some flexibility. It doesn’t feel like a goal that’s so yes or no.  

What’s really nice about that and looking through that mindset is you give yourself flexibility to hit different levels and to still feel really positive about it. I always look at it through that lens of okay, let me set a good goal. This is something I know I believe I can achieve. But I still have the other two brackets there, and that’ll help with anything. How many clients do you want? What are you charging? What do you want to launch? So many different things. 

Even your personal goals. Let’s say it’s about weight loss. A lot of people want to lose 30 pounds, but there should still be a good feeling when you lose 10 pounds, so if you set the higher marker up at 30 pounds, then you’re achieving milestones with each level. If you achieve the top awesome, amazing, but you can still walk away feeling really good about yourself and your progress if you hit those lower two brackets. This changed my whole thinking around goal setting. 

Why Writing Down Your Goals Is Key

Rachel: You’re talking about writing it down. Because we often have so much circulating in our brain, it’s really important to write it down. We know that this is definitely one of the essential steps for manifesting. We can’t just manifest to write, we have to actually write our goals down, we have to see ourselves in our future self. We also have to make sure that we’re seeing the steps that we need to take to actually have those achievable goals. 

You can still do the incremental goals of good, better,best. But if you want to do that, actually write it down if you want to get more clients. How are you going to get more clients? Are you going to engage more in your Facebook group? Where are you going to create a Facebook group? Are you going to do a webinar a month? Are you going to do workshops offline?

See yourself actually writing down those steps. For example, if you’re doing workshops online, what are the 5 to 10 places that you’re reaching out to make a list of those people? Actually take those steps. Same thing with a webinar. What’s the content you’re launching? Do you need content? 

I actually had a client that signed up with me yesterday, that’s like, I need to do a bunch of sessions with you. Because I need to map out my quarter. This gets me excited when a coach says I actually need to map it out. Because she’s got a big goal to launch a functional medicine program. She’s like, I need to be doing a webinar a month, I need to think about how I’m having my visibility, I need to think about my three offers. And she was clear. And because of that clarity, we were able to map out December, January, February, and March so she can go into it strong and build her list. And she already was like, Yep, I’ve been practicing doing workshops. I’ve been practicing doing webinars, and practicing getting comfortable on camera. And I thought that’s exactly the reverse engineer steps they need to have.

Michelle: Yeah, and knowing when to set your goals, then you’ll know the effort that has to go into each one of these and that’s really, really important. Because if you don’t have those action steps, then you’re not moving toward your goals. So it’s really good. It sounds so silly to just write them down as if it’s homework. But if you don’t do that, then everything will just stay in your head, it’ll stay a dream.

How Fear Feeds Into Our Thoughts Around Our Self-Worth

Rachel: You’re getting in your own way of success. And the fear comes in so much of that self-worth. You have to have that goal. Especially on what you’re charging. I had a coach email me for a strategy session and said that she was charging $100 a month. I said, Please, you have to charge more. Coming out of school I was at $197 and I made $13,000 that year. But I said to her, make sure you keep taking it up by increments every two months, every three months. $250 to $297 through to $397. Eventually, it got to $550 an hour.

She said, what do coaches charge for high ticket stuff? I said, there are so many coaches who charge $997 a month to $2097 a month because of everything that goes into it. Especially as an entrepreneur. There’s so much that you have to cover. There are so many different business expenses. If you’re using a coaching software, email marketing like Active Campaign or MailChimp. 

So really, set your goals and everything you want for your business for yourself, and give yourself the opportunity to ask for what you really want in life for yourself and what you really deserve. 

Looking Ahead Instead Of Backwards

Michelle: I love this time of year because a lot of times it can go either way. People can also become very depressed at the end of the year, right? People look back at their year and Warelike, Well, this year didn’t go as planned or I didn’t hit those goals or whatever. But what’s in the past is the past. Look at the new year coming in. What do you really want? It’s a brand new year, even if you’re in year seven of your business, it’s still a brand new year. You could have more success in that year. And then also be willing to. 

Rachel: I love that you talked about looking back and being willing to look back and see if I didn’t get to this goal and why and what was actually happening. For my own financial goals, the last two years have been different because I had to take a little step back from social media. I wasn’t doing as much because I’m working on this deep trauma therapy that’s taking up a lot of space. So I’m probably not going to hit the goal that I want to hit. But I know what those steps are, what those building blocks are to actually hit that goal. I know what I need to do and I am willing to look back and have compassion and say, maybe this year, I wasn’t feeling my best. Maybe this year, I was dealing with impostor syndrome. So I knew all the steps I needed to take, but I wasn’t doing it. Being willing to actually be honest with yourself is so important.

Michelle: That’s super, super important to have that compassion factor. And also just being grateful for everything that did happen even though this didn’t happen, this did. Think about it through that mindset, and that’s going to be really pivotal for entering a new year with new goals and a new vision.

Rachel: Map it out. Write down your goals. Write down the good, the better, the best. Write them down in three columns, then reverse engineer and figure out what you need to do to actually make those happen. 

What are your goals? To build your list? To get more clients? What are your financial goals? Also, look at your time freedom. Are you looking at working smarter, not harder? Where do you need to evaluate your time schedule? Some people spend way too much time in Canva. Really being knowledgeable, really being in tune to where your time is going. 

When I was up-leveling, I took an egg timer to really be able to see how long I was spending time and where I was spending time. Was it on Facebook, where I was spending time in a scroll? Which was actually not productive. That became a goal of mine. 

Setting Health Goals & Personal Goals

Also health goals. We talked about being health coaches, but for a lot of us, we deal with our own health issues. So what are your health goals for the year? What do you need to do? My  health goal is to come out of this autoimmune hell, what do I need to do? I hired a doctor, did IV therapy, oxygen therapy, red light therapy, all these different therapies, and I was able to come out of that autoimmune house. It’s been one of the top goals that have to be there always.

Michelle: I think that is super important. Because it should be the first goal anyone sets. Because it’s so easy to lose sight of that even as health conscious. Things happen and life is busy. Sometimes it’s easy to forget or get out of a routine. Even for me, getting over COVID, my body was not in the same health as it was two months ago. I need to actually do more for myself health wise and really be aware of that and make smart decisions when it comes to my health. That’s made a big difference for me. 

And if we don’t do that for ourselves and give ourselves a new set of goals, especially as entrepreneurs, whether we’re a new coach, or whether we’re a coach that has been around the block for a while, we won’t achieve the things we want to.. There’s so much that we always have to be doing in different parts of our business. We can get ourselves into a state where we’re in adrenal fatigue. 

You’ll see people, especially coaches, come out of the hustle and it’s really important to actually make sure that in that process, you’re building your business or you’re leveling up, that you’re not sacrificing your self-care. I know for me, it was something that I did. It was like an addiction to work. I just kept working, and I had to really find that beautiful balance of, where can I work more efficiently without fear? But that was part of the overworking. Inside I just kept going and going. 

But to make that a really good goal, it’s about how to work smarter, not harder. I would say the last part is to look at your relationships in life. What do you need more of? Do you need more girlfriends? Do you need a better connection with your parents? A better connection with siblings? Where do you need to let go? Where do you need to forgive? Would you agree?

Michelle: Looking at your support system and your people and atmospheres that drain you. Surrounding yourself around people who are supportive and if you don’t have family who’s very supportive, find friends or a local community. There are people out there that want support just as much and also to be a support to other people, because I think that just creates that energy exchange where it just comes back to you when you need it. 

Also a lot of people love to do vision boards, I have one in my closet where I get changed. So I look at it every day. You can always put that list up there so you see it every day, and then put images around. So showing up for that webinar or doing that workshop, it becomes a really nice picture board for reminding you of what your goals are. 

Rachel: Michelle, is there anything else that you think we need to add to make this conversation fire? 

Michelle: I would say don’t hold back .There’s nothing terrible that’s going to happen if you don’t hit the goal. So just write it down anyway and go for it. And you’ll go farther than you would have if you didn’t write it down. So you’re already winning the minute you put it down, so you might as well just do it.

Rachel: Just do it, guys. I follow a lot of people who swear by writing things down in a journal and then it’s happening exactly that way. We know that this works. That’s my goal for this year is to get better at journaling because I’m not the best at it. But that was on my goal list. And it’s definitely something that I need to work on because I see it work for everyone, but I am a good goal setter. I am a good list builder when it comes to building those lists on what I actually need to do, so make sure that you are getting your goals this season!

Michelle: Messaging is so important for your health and wellness business because you want to reach the right type of ideal client, and you want to attract them organically, especially if you’re just starting your business.

You don’t have a ton of money to toss around with Facebook ads. So it’s really great to really get that concept of, okay, I’m attracting people organically on my social media, they’re connecting with me, they’re scheduling a wellness consultation, health discovery call, and they’re reaching out. Maybe they’re opting in to your freebie. All of that is so important.

In order for that to happen. You have to know who you’re talking to and all about them. But there’s so many things that go into it. You might even find that you have more than one type of person that you’re speaking to. So you might have to have some variation in your messaging and individual posts that go out or cycle them through or do something that.

But you should definitely know, the biggest things are: What’s that big problem that they have? What are symptoms that come from that problem? And really think about them. How old are they? Where do they live? Paint the full picture of what they do on a daily basis. That’s your ideal client avatar.

Rachel: If you’re looking to Google something, go to digital marketer, it’s Ryan Deiss. And Google ideal client avatar, there’s a great download that will take you through that process. You want to know age, demographics, dislikes, TV shows and movies they watch. Really play out the scenario of each of these ideal clients.

But before we dive into ideal client avatars and messaging, let’s talk about nailing your hook. Because I see clients left and right, who are saying, I specialize in gut and I just want to work with people to get them healthier. But it’s not going to work if you just say I want to work with everyone or I just want them to feel better. We want to get really specific.

So can you walk me through an example of a hormone specialist who deals with blood sugar, weight loss, and hormone balancing.

Michelle: Yeah the first thing, let’s say, you’re a hormone coach, and you’re saying something similar, I help women get their hormones in check, and lose weight and do things in the process, but get healthier. If that phrase comes out at all, the next question that I always ask is, well, what is healthy defined by that particular person that you’re speaking to? Because health is so different for everyone.

It’s really, really personal and based on that person’s goals and their problems and what they’re dealing with and what keeps them up at night and what’s their daily struggle.What’s their big goal?

So the hook really needs to be the biggest problem that you help solve for that person that dramatically changes their health or dramatically changes their life. But be so specific with it. Is it balancing hormones? Well, what does that mean? Are you talking to somebody who’s going through menopause or perimenopause? Menopause really messes up the cycle.

The more specific that you can really get with that, that’s going to help you attract the right people into whatever you’re putting out there like your freebie or workshop. So it’s really important to have the hook relate to that big problem that you solve for the person that you ideally would dream about working with.

Another step is to really know, signs, symptoms, and also what they want to achieve. So it’s really know those symptoms because that’s how people identify, and really know what they want to achieve. What is that big problem that you’re solving that they so desire on a physical, spiritual and mental aspect as well?

It’s really important to know those symptoms and what they’re dealing with, because a lot of times, it can be very easy to just fall into general language like, “I help women get their hormones healthy.” That’s good ground to start with. But then what’s next? And how deep can you go with that?

Get so specific and talk about things that might be uncomfortable to say out loud, but really connect with your ideal client? Is she having night sweats? Is her libido low? Did she gain weight during perimenopause? You have to get really specific.

When I think of copywriting and sales, if it was a sales page, these are your individual bullet points that have to be on your messaging everywhere, so that you can connect with them. You might have more than one type of person you want to work with.

So let’s say, you specialize in three things. Maybe it’s hormones, gut, and weight loss. Really sit down and think about, is this the same person that I’m talking to every time? Are these things connected? Or do I have different audiences for each of these? Which is fine, too. So it’s just really important to know that as you present your offer.

Rachel: Well, you just brought up a great point, because when we sit there and think of different audiences, we also have to think of that ideal client. So let’s say it’s a woman who’s dealing with weight gain during perimenopause. You might have a person who’s a stay at home mom, you might have a person who’s working in an office, and you might have a person who is a high powered CEO. But remembering that in your messaging, it’s okay to narrow it down and leave out your other ideal client.

So if you’re messaging and really talking to that CEO that has high stress, really go in and talk about high stress, maybe emotional eating, stress eating, or the weight that’s caused by perimenopause. Really speak to her in those pain points that she’s struggling with so she actually identifies with you and says, I’m going to opt into this freebie today, or I’m going to watch this masterclass where I’m going to sign up for this discovery session.

And I always look at it as someone who also loves health. If I’m going to hire a natural health person, whether it’s a doctor or someone else, I really look for specifics. What can they really help me with? When I’ve had breast challenges in the past, before I looked for natural, holistic experts that specialized in breast health. I wanted to know, is this someone I can hire who knows their stuff, and can really help me with this specific problem?

It’s the same thing when you go to your general MD. They refer you out to someone who can really help you go deeper in that specific problem. So it’s the same thing. So how specific can you get in your messaging as a health coach to those people who are really looking for that expert who can really help them solve those problems?

Rachel: Well, when we’re talking about messaging as well, we’re not just even talking about social media, we’re talking about messaging on your website. Can we talk a little about that? Because you brought up something that I would love to talk about, which is key words.

Before we jump into websites, how do you find your key words? I always say, do your market research, get 5-20 people on a phone call, interview them, take that time out to hear the words that they are saying. Take the exact words and write them down on a word bank. What would you suggest in addition to that?

Michelle: From an SEO standpoint, don’t be too creative. Use words that are so common that people are typing them in Google. So if you specialize in gut health, you should have keywords on your website that are digestion. Do they have a specific issue? Is it IBS? Irritable bowel syndrome? Gas? Bloating? Probiotics.

If you talk about that often, and you think your ideal client might be searching for those words that they are using every single day, use them. Make sure they are problem specific because that’s really important, because that’s what’s going to pop up in Google when they go search and you can even do that yourself. Go to Google and start typing it in, how to heal my gut. Notice all the things that pop up and look. Notice those common keywords and put those in on the back end of your SEO on your website.

Rachel: Such an important topic. Because so often we use health coach words that our ideal client wouldn’t use. Let’s talk about messaging on our website. So somebody comes to your website, and I forget what exactly is the amount of time you have to capture their attention?

Michelle: You’re lucky if you have three seconds. It’s so fast, because we’re a population that is just busy. So aesthetically, you want it to also be visually appealing, you want it to be attractive, you want it to be easy to read and then have pictures and things like that.

With these words, you want to think about the ‘above the fold’. The header needs to be so specific. And if that’s all they read on the website page, is that enough to keep them scrolling? Is it something they get over, whatever the problem is? Is it enough for them to take action on? “Click here and download my free guide.” It just has to be specific, it can be a question. “Are you struggling with your diet?”

Rachel: Your list builder should definitely be up on the top as well. So it should really be that big hook. The headline is that question in very, very bold, like Melissa Ramos.

Michelle: What I’ve loved about her messaging is that I remember her talking about super uncomfortable topics. She talks about UTIs, she talks about bacterial vaginosis.

For me, that is some clear, specific messaging. Most people get afraid to go that deep. So that’s when you fall back to that general messaging and general language, but do you say the things that they’re really struggling with? Because that’s what’s gonna make them opt in and click and hire eventually. So it’s important to be really specific.

If you’re focusing on a woman with Hormonal Health. Is it really balancing hormones naturally? Or is it really down and dirty to the women’s hormone health issues? Is it about her sex drive? If she could fix that, would it save her marriage? Really thinking about exactly what it is that that person is struggling with?

Rachel: That really comes down to that market research. In the beginning, say you’re coming right out of school, and maybe you haven’t done that market research. But for me, I asked friends, people who I felt had similar issues, similar health problems to that of my ideal client, I asked family members, I asked as many people as I could to get clear on what was the biggest thing for their gut issue?

For me, people came to me for food allergies and food sensitivities that was something that in their gut, somebody could deal with like Belly Bloat. But I found that food allergies and food sensitivities and weight loss were my big A’s and I never thought that I would ever be a weight loss coach with gut. But I found that so many people had bad bacteria that was leading to weight gain. At least that’s how I viewed it. And that’s what also set me apart from other people. I do gut differently. I do weight loss differently. Come and work with me and get down to your weight loss issues because you’re on a diet and nothing’s even working.

Michelle: That’s so important. I remember health coaching and I was scared to. It’s easier to write for someone else, right? Even writing for myself, I remember going and doing that inner work to be able to be confident in my own messaging. It took really being comfortable looking at my problems.

So for me, my ideal client was myself in the past, and that might be very similar for a lot of health coaches, that’s why we usually get into the field, right? We want to help the people how we helped ourselves. So it took a lot of feeling comfortable and being able to just push the limit a little bit. Am I talking about bloating? Am I talking about how messed up my stomach was or how I leave a party if I felt sick? Things I never wanted to share with anyone who knew me personally.

No, it was really necessary for me to be able to have people reach out and say, Hey, I’m so glad you did that post. I connected with that, can we have a talk? That’s how you attract people. It’s really just an honest vulnerability. So when you’re doing the market research also do the inner work.

Rachel: If you’re a different topic, because I’ve seen coaches who say, I’m scared to share my story. It doesn’t mean that we share everything. We share the things that we know our ideal client is going to say that is me. I remember sending an email out to my newsletter list when I had Rachel’s Wellness, when I was coaching about gaining weight when my probiotic wasn’t working.

I talked about this realization that I had for myself that I needed to rotate my probiotics so my body didn’t get used to it. All of a sudden, I got five clients from that email. People were like, Oh, my God, this is happening to me, I’m gaining weight, these pounds are so hard to get rid of. What’s going on? Let me try this.

All of a sudden, people were like, I need to work with you. Look at all these tips that you have. And just sharing that personal story with somebody. I also shared how it made me feel because people were identifying with my story as somebody who was recovering from food addiction, stress eating and not having a very good relationship with food. I struggled with food for years and it just helped me bring my client closer to my own life.

Michelle: Yeah. It provides a nice, comfortable platform for them to share in return. No one feels comfortable walking into a room and sharing something super personal. But if someone shares it first, then it feels like others can share, it’s a natural reaction. So it’s nice to be able to get those emails back or someone hitting the contact on your website, or having someone DM you because they’ve read your story.

It’s also just nice to be honest in your messaging, too. So if you’re struggling with that, just draft it a bunch of times. You don’t even have to put it out there yet. But draft it. Sit with it. Get comfortable with it yourself. Would this be the information my ideal client needs to hear from me in order to hire?

Rachel: Yes. I did with every post, whether it was posted on my personal page where I was laying the foundation for my brand, or posted on Rachel’s wellness, my business page, or on my Facebook groups. I always tried to really share with my ideal client, the very struggles that I had with asthma, the struggles that I had with food allergies.

Also even when I would have a flare, that was an important thing. If I had a flare, I used to get Angela Diem on my eyes. So my eyes would blow up after a food reaction. I remember posting that picture and being like, if you’re in a flare, this is what I do, and helping my ideal client to understand what was normal, autoimmune reaction and what was a flare. That landed with clients too. Be vulnerable in those situations where we would be so scared to share something because it also helps our ideal client to identify with us and humanize our work.

Michelle: Your message isn’t going to be for everyone and the people that it’s not for, that’s okay. I’ve heard from health coaches who were like, Well, I want to share this, but back before they did custom audiences on Facebook and everything, you can’t even do that on Instagram. They’re afraid for people they know to see it. You’re not sharing it to help those people. They should be there to support you wanting to help the people you should.

A lot of that comes down to that inner work that you’re talking about. It’s getting over the fear of what people are going to think. Because you declare that you are going to start this business. And you can’t just start this business by doing a few posts that are not speaking to your ideal client with your own messaging, it’s almost impossible to get hired.

Rachel: So let go of that self doubt and what are people thinking of me? That only leads to procrastination. So when we’re not doing the things that we need to do in our business, or when we’re questioning that, that just leads to procrastination. Then all of a sudden, we don’t have a business at all. We feel we’re failures. And it’s a vicious circle. Instead of just saying I’m going to let go of what people think of me, I’m going to make this post, I’m going to do it. And I’m not going to question that or look back.

Michelle: What was actually very therapeutic for me, is I went to other websites, third party websites, MindBody Green, Thrive Global, and I started doing some blogging there. Because even though it was a big audience, the chances of someone that knew wasn’t going to be reading it. And it was an awesome experience to have strangers commenting, thank you, this helped me so much. It just gave me this reassurance and confidence to build me up a bit.

So even if you can do some guest posting or guest blogging somewhere, and really get comfortable with that messaging, that can really help boost confidence to write.

Rachel: Whether you’re building your signature program, or blogging or doing things within those programs or within the blog, there has to be something that brings your story into relation to what you’re teaching. It’s not having that fear to go for the work that you need to do, or not having that fear to put out your signature program and find those stories that are relative to that signature program that you are selling to your ideal client. You have to really know the why of it. I think that’s important. Knowing why you’re messaging a person, knowing the journey that you’re going to take them on, whether it’s a blog, a workshop, or your signature program.

Michelle: Yeah, that’s really important, which goes right back to, who’s your ideal client? What’s their problem? Because when you know that everything else becomes crystal clear. Your freebies, your programs, your offers – everything that you do is there to serve someone. Once you know who that someone is, all the messaging becomes so much easier.

Rachel: Do you think that we’ve missed anything during this episode?

Michelle: I don’t think so. But I would definitely say if you’re really struggling with it, have a friend or a peer record you or record yourself. If you’re struggling with your messaging, look at the places that you’re struggling. Is it in your about me page, your website, social media posts?

First compartmentalize the areas, then actually say, I’m going to sit here and focus on a social media post, or I’m going to write down my story timeline. What happened? What was life like? What brought you to your knees that said, you’re going to change into this as a business? What do you teach now? Actually write it down and figure out the stories that you need to extract to infuse into your messaging and then actually record it. Record some of the verbiage that’s going to be on your website. It will take you out of that fear of struggle, because when we just let go and record it into our phone, it’s so much easier.

Rachel: Yeah, I can’t count how many times I’ve done that. I play it back too. Then you hear it and it just helps. It’s definitely a great way to express myself.

Remember, you have your messaging. You want to know what you do, who you do it for, what problems you solve, get very specific in that. You want to also make sure that your messaging is specific. You can have more than one ideal client avatar, just make sure that ideal client avatar works.

Lastly, really believe in your story. Believe in the story that you went through. And if you didn’t go through a health issue, you still need to get down and dirty doing the same work and figuring out what are the problems and what is your ideal client’s desire? Don’t be scared to get specific. In this, specifics is where you’re going to make the magic and that’s when your ideal client is definitely going to opt in, sign up or hire you.

Additional Resources:

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error: © Rachel Feldman and Rachels Wellness, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rachel Feldman and www.rachelswellness.com with appropriate and specific direction to the original content.

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