Are you a coach struggling to create compelling copy that converts? Do you find yourself talking too much about yourself and your programs instead of focusing on your clients? Are you trying to figure out how to use storytelling to connect with your clients and be remembered? Do you wish someone would tell you how to stand out from the crowd? If so, this episode is for you.
In this episode of the Healthy Hustle Podcast, host Rachel Feldman is joined by Kris Jones, a story brand guide and expert copywriter, to discuss the power of storytelling in marketing and how to create copy that resonates with your ideal clients.
Kris emphasizes the importance of talking about your clients rather than yourself in your social media profiles and marketing materials. She explains that by positioning yourself as the guide and your clients as the heroes of their own stories, you can create a strong connection and attract more clients. Kris introduces the story brand framework, which helps business owners simplify their messaging and focus on the problems their clients are facing.
She provides a step-by-step guide for creating a one-liner, which serves as the foundation for all your brand messaging. Kris also shares tips for writing copy that converts, including identifying your ideal client’s pain points, articulating them in a conversational way, and highlighting the success they can achieve by working with you.
Overall, this episode highlights the importance of effective storytelling and offers practical strategies for crafting compelling copy that resonates with your audience. Don’t miss out on this valuable advice that can transform your marketing efforts and help you attract more clients to your wellness business.
Grab the StoryBrand Copy That Sells – in 2.5 Hours Flat
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