3 Steps to Nailing Down your Health Coach Niche
When starting your business as a health coach, the first and foremost step that you should do is the identification of your niche. Being successful means you should have a clear idea where to put all your efforts, and for that, you should know the particular group of people whom you should target.
The Significance of Choosing the Right Niche
There is a misconception that by narrowing down your niche and choosing a particular area will get you fewer clients. It is not like that. Once you know what exactly your niche is and whom you are going to deal with, you will definitely be more efficient in your services, and your well-focused approach will get you more and loyal clients. Besides, niche identification will also help you to earn more money. With a dedicated approach towards a particular group, your efforts will be more productive. Moreover, you will get more clients via targeted marketing.
Knowing more about your target audience will help you to be more specific in your services, and it will make you a client magnet. This allows you to develop effective, targeted marketing strategies. Also, you will have a clear idea about how to message and speak to your target audience.
Let’s be a clear…the selection of a niche makes things easier for you. Think of it as a ripple effect. It helps you to decide what you should offer, what you should write in your blogs, what the topics of your workshops should be and in which field you need to do more research for being among the top health coaches. In short, if you want to be a successful and popular health coach, you have to choose a particular niche.
We have come up with a simple, easy to understand and very easy to implement a system that can help you to find a perfect niche for your business.
The system comprises three steps. Let’s take a look at each of these.
Identify what pleases you the most
The first step is the most important one. You should always do what you want to do and what makes you feel good. Instead of running after money, go after what pleases you. Many coaches think that they should choose the niche which is more popular. That is a wrong approach. You should select a field that you like the most. It will keep you motivated to work better. In this way, you will never get tired or bored with your work. By doing this, you will improve your professional efficiency, and get more coming through the door.
Make a list of the different types of clients that you work with. For instance, children struggling with weight loss, women who wish to shed extra weight or Men with fatigue and emotional eating disorder can be on your list. Now mark the clients with whom you like the most to work with and rate it out of 5.
Find the attraction-group
Among multiple types of clients who avail services of health coaches, there are some whom you can easily attract. Determine which groups you can entice in abundance and remember to target them for gaining success in your business. Rate this group of clients out of 5 based on how much you would want to work with them.
Choose the result-oriented clients
If you have been working as a health coach for some time, you might have an idea that some clients are stubborn while some are very motivated to reach their health goals. You should choose the group that is encouraged to bring the desired change. Select the clients who will follow your recommendations. These people will not only be the loyal clients but also get you more business by recommending you to their family and friends. Depending on your desire to work with them, rate them out of 5 also.
In the end, the group which gets the highest rating is the right niche for you.
Sign up TODAY for my new Health Coach Niche 4-Part Video series. Nail your niche in 4 simple steps so you stop wasting money + start making it instead.
Rachel Feldman is a wellness momma, health coach, and business niche coach. After health coaching, she realized she needed to help health coaches to change the world. Rachel helps her clients to build epic businesses online and offline using a strategic sales funnel even if they are a new coach. After only earning 13K her first year in coaching, she knew she needed to learn how to create a sustainable business built with a solid sales funnel. Rachel went from making 13K to 72K by year 2 1/2 and then broke six figures in her third year of business.