Organizing health coach workshops is never easy. If you want to conduct a successful one, special dedication and attention to detail are required on your part. These workshops if arranged and appropriately managed can impact your business and add to your credibility as a health coach. Through these events, you can interact with the public and showcase your skills and let them know how amazing you are, and how can you help them to enjoy an enhanced quality of life. Your prospective clients get to know more about you. These interactions with the public are incredible means to get some clients. Whether you are running an online workshop or onsite, it can significantly help to enhance your business. Simply put, the workshops are a useful and valuable tool of business building.
Here are some practical tips that can help you to conduct an excellent workshop as a health coach.
Choose the Topic Wisely
First and the most important thing that you need to pay attention to is the selection of a topic for the workshop. You should do some research first and come up with an issue that most of your potential clients would be interested in. Simply put, the topic should revolve around the prospective clients’ concerns and interest.
Give a friendly Introduction
Welcome all the attendees pleasantly and thank them for being with you. For making the most out of your workshop, you should plan it carefully and begin appealingly while introducing the topic. Let them know what they are going to learn in today’s workshop.
Maintain Smooth Flow
Once you manage to gain the attention of the audience and they are focused, you will have to connect the dots and make them realize that what you are saying is relevant to them. For instance, if you are planning to start a weight loss program later, you can organize a workshop on the hazards of obesity. In this workshop, you can inform them about the importance of getting rid of obesity. They will feel connected and will most probably buy your programs later on.
Add a Demonstration or Teaching Component
The audiences appreciate you if they get to learn something new and valuable from you. Make sure you add a demonstration component to make your points clear. Encourage them to learn more about the topic under consideration.
Introduce your Program
When the audience feels connected and starts taking an interest in the topic, you can introduce your upcoming program. Make sure you transit naturally so that it does not look and feel pushy. For instance, if you are talking about the importance of healthy eating, you can mention at the end of the workshop that you can get registered for my Nutritious program in order to know more about healthy foods.
Give Free Workshop
Some coaches conduct paid workshops too, but if you want more and more people to attend your workshop, it is better to keep it free. In this way, you will get to be in contact with a large number of potential clients. Besides, there is no point of charging money for these workshops that are going to benefit your business in the long run. Let people attend these for free, and it will leave a positive impact on them.
Bottom-line…this is what you need
- Find a place to host your workshop (home or a facility)
- Decide on the topic and what they will learn
- Edit your powerpoint and convert to PDF (this can be sent post workshop or pre) so they can follow with you (especially if you don’t have a projector)
- Then have a workshop sign up sheet for attendees
- Get names by saying, ” Sign up here for this FREE GIFT” – and then name the free gift
- Follow up the next day to all attendees with the free gift and link to your calendar with a PS on what you are selling
- Create a 2nd email 3 days later inviting to a lost-cost program or DIY
Rachel Feldman is a wellness momma, health coach, and business niche coach. After health coaching, she realized she needed to help health coaches to change the world. Rachel helps her clients to build epic businesses online and offline using a strategic sales funnel even if they are a new coach. After only earning 13K her first year in coaching, she knew she needed to learn how to create a sustainable business built with a solid sales funnel. Rachel went from making 13K to 72K by year 2 1/2 and then broke six figures in her third year of business.