Maybe you don’t know, but I was a coach too. I didn’t become a serial content creator without knowing exactly what you guys struggle with because I struggled with that too. I couldn’t find niche-specific content. I had to make my own. What I realized very early on is that I had to be extremely clear in what I did, how I went through my struggles, how I went from A to Z, and how I could take my pain and journey and turn that into a product, video series, blog or social media post, so that I could use the digital marketing space to become the international coach that I truly wanted to be.
In the last episode, we wrote down many of the struggles we had so we could begin to identify our story and start to learn how to put this into mini micro-stories and mini messages. In this episode, I am talking about the elements of storytelling and how to create your own brand messages.
Enjoy the show!
In Today’s Episode:[01:28] What I realized very early on is that I had to be extremely clear in what I did, how I went through my struggles, how I went from A to Z, and how I could take my pain and journey and turn that into a product, video series, blog or social media post, so that I could use the digital marketing space to become the international coach that I truly wanted to be. [03:18] Many of us have very complex stories and that is why we feel like we have 10 niches. It is really important to get clear on your story and on who you want to serve. [05:38] People don’t buy products, they buy people. [06:39] People have to know why you put your freebies and offers together, who’s it for, what are the problems you struggled with, the solutions you found and why it is essential for them to sign up for your freebies, webinar, challenge, group, or discovery call. [07:53] Write down five people that you have helped who had similar issues. Write down the problems and solutions. [09:01] When Rachel had no money to learn marketing, she followed people and learned from the best. [09:23] Soap opera sequence is an essential part of storytelling. [10:08] It is important for us to share these stories because it allows people to understand why we do it. [11:27] Many times we get so stuck in the perfection that we don’t take time cultivating the why and who. Be sure to include a call to action. [12:54] The practice and messy perfection come when you start sharing your message. [13:03] Story number two is giving them the behind the scenes and back story. [15:10] Story three is your about me story. [16:33] We are not a one-stop-shop. If we were there wouldn’t be the levels of sickness we are seeing. [17:24] Use introduction (micro-videos) for the things you want to say to people. [18:47] What is your signature process? What has worked? How did you do it? What is the story behind this? [20:48] We start to develop stories around our products because we know the pain and the pain turns into the product. [21:03] If you are not converting then you are not clear on the pain, problem, desire, and promise. [24:26] Rachel focused on attraction marketing. She focused on letting people know how she handled all the problems in her life and with her family. [25:44] She was very successful because she was really clear on the pain and what she wanted. She was able to show results. [26:08] People have to hear from you what you went through to trust you. [27:17] Rachel teaches how to build authority, keep it simple, and be smart with your time. [28:31] Always do market research to find out what your people want from you so you can serve them better.
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