Thyroid & Hashimotos Coach Danielle: List Building Story Story

If you are struggling to find a social media platform that worked for her style or looking to let get of imposter syndrome, this is the woman you need to hear.

Danielle did the following:

  1. She niched down 
  2. She got clear on what she wanted to be known for
  3. She created her signature process. 
  4. She has a free 5 Day Thyroid Weight Loss that she niched down and called it the 5 Day Hashimotos Challenge.
  5. She got clear on what she wanted to be known for.


Hey there guys. Look at Danielle. She is actually drinking her water, holding it up. I think you’re actually frozen girl.
Is that on my end or are you good? You’re frozen. Can you hear it? I was like, oh my God.
I think we’re already having bandwidth issues. Um, all right. For anyone watching, I know that’s what it was doing. I’m like, do I need to move to a different part of my house, but you know what?

We’ll just hope that it will completely work out. I wanted to have you here today and I’m so thankful that you were like, yeah, I’ll meet you on a Sunday because I know a lot of coaches were like yourself where you had, you knew exactly who you wanted to serve.

You were clear on it. I mean, even from the day one that we talked, but there was like feeling a little stuck and how to get that visibility built.

So I wanted to you to share just a little of, of what happened even in this last few months where I’ve watched you just come in and say, oh my God, I can’t believe this is happening.

I can’t believe this is happening. Um, so can you share to that coach that feels like I’m doing everything and it’s not working, what you found, worked for you?
Um, well, one of course you’ve already said it and that is getting super duper clear on who I want to serve and just that person.

Um, and that was really hard because you want to help everybody, right? You’re a new brand new coach and you were like, oh, that was great knowledge.

And I can save the world and that’s great, but you can’t save the world unless the world knows you’re there and you can do it.
So getting super duper clear eyes, I’m going to focus on them with <inaudible>. Now it’s more broadly like thyroid issues because often people don’t know if it’s she motos or, and not people come to me with graves and Hashimoto’s.
And so, but it was thyroid issues. But then again, I knew what I wanted to do, and I knew I had the skills, but how do I get it out there?

And, um, and for me, it was really two things that were so clear. One is figuring out which social media platform was going to work for me and my personality.

So we have this idea, like, you must be an Instagram. No, you have to be on Twitter. No, it must be Facebook.
And for me it was ticked off. Um, which is really funny because of course, when somebody first said it, I was like, it’s not worth 13 year olds hanging out, like my daughter’s on time.

Um, but I do well with you. I’m very much like a teacher type. Um, so, so it ended up like, yeah, I post something occasionally on Instagram and I have a Facebook group, but I really focus in one place where that meets, that really fits my skin medium, that my media.

Exactly. And that is speaking of video. I know for some people they’d like rather cut off their arm and in that case find a medium that works for you.
I’m not a very visual person. So like Instagram is really stressful. How do I make like cute little means? I don’t know.
I don’t know. I’m not designing. So, so really finding my thing and just focusing and being like, okay, I’ll take a couple of pictures of what I’m on Instagram occasionally.
But deciding that I did not have to worry about the other ones. And I just said to get really good on one, made a huge difference because then I can get good at it.
One question, even so I can go back to just, you brought up something right away. I was like, okay, I’ve got to like ask her about this because every, we all say, oh, I’m good.

I niched down. You know, I polarized out and that’s when everything changed. But if I, if I were to say, from what I’m hearing is that in the beginning it was general thyroid.
And what you then niche down is you said I’m going to focus on Hashimoto’s. And in that clarity, did you feel like you also started attracting other people?

Did you have to use the same thyroid message? So how did you actually, how did you refine and niche down and then how have you blended in speaking about these other areas where do not talk about graves?

And I know you talked thyroid and Hashimoto’s So moving in these also think this idea of we need you down.
Like nobody else will find us. And the fact is niching down also just makes it easier for you to hone your message, but you don’t even realize that other people will find you.

Like I was just talking about, she knows. And then people with graves came to me and I was like, well, I guess that is a thought.
I’ll do that. And then people said, well, actually I had a partial thyroidectomy, can you talk to me? And I was like, well, yeah, okay.

Still, we’re going to talk about the inflammation. And oh, I have nodules on my thyroid. And I was like, well, okay, that’s still.
So like, once I started talking about something that I was confident about and comfortable with other people find you and they say, Hey, I still want to be part of this with you.

Um, so then I figured out what my client, like, how my clients want to talk about their thyroid issues. Like you just have to start somewhere and your clients will tell them.
I think the part that you said, that’s like, even as you were saying it, I’m like, I don’t know if I’ve ever heard somebody explain it that clearly.

And I can definitely tell your mode is a teaching mode, because even in how you explained, you said, you know, once I started to really say, I’m going to focus on Hashimoto’s people who have, of course autoimmune conditions are going to instantaneously reach out and say, well, if she works with Hashimoto’s, let me see if graves does she work with, you know, this other.
And so you niche down you solo focus, but you’re still in an expansion as long as they’re your ideal client.

My Niching down is really for you. I mean, and I don’t mean that it just, it helps you hone your messages and know who to talk to and know the language.

But once I start talking about this, like I started like auto empowered. So when people come onto my tic-tacs all the time with other autoimmune disorders like this, one’s talking about lupus, let’s talking about, you know, alopecia and this one’s talking about rheumatoid arthritis, but there’s still like, I’m not going to pretend to be an expert, but I can talk to them about what, how auto-immunity works in the body.

So we get this idea that somehow we need each down, we’re like slamming the door on other people’s faces and it’s not at all.
It’s just, there’s only so many hours in a day. Like you need to come up with a message. Um, and, and the fact is, I mean, thyroid disorders, I could work on that at the end of the time, there are so many I’m like right after this.

So the other thing is that when we’re talking, I mean, because of art is so complex, especially when you’re with women and there’s so many interrelated hormone issues, you’re never talking to somebody just about a thyroid issue.
I mean, this again, all right. NPOs, thyroid, and infertility, thyroid and menopause thyroid. And you know, so there’s certain all the layers.
Yeah. It’s all gonna come together. So, so once I niched down, I was able to get really clear and also part of the reason why I niched down, she is I have Hashimoto’s I, um, you know, I was like, I have that.
I can tell the whole story of, like, I probably started having symptoms, you know, at 23, what was the diagnosis hypothermia until 33?
I wasn’t diagnosed unless she thought it was until like 45. So like, you know, I know the whole, you know, it’s a mystery.
What do I have? So I can relate to my clients very much in that way. Um, so that’s why I was a huge passion for me.

And they, people hear it. It’s a passion for me. But the other thing, I think that’s so important in social media and especially for me, wasn’t Tik TOK is that, and it’s so funny because we told us all the time, just be yourself.
Um, but especially like take talks out of this new, it’s really a year old for, you know, the over 12 crowd and, um, you know, maybe a year and a half.

And it’s at the point where it’s really all about authenticity. Like it’s about vulnerability. It’s the other people who do the cubes dances.

And they’re like really polished as most people like you’re, I have no makeup drinking my coffee. I’m a hot mess, you know?

And that’s that media and the other ones, I felt like I, I am a hot mess, mom. Like, I am not like it, you know, cause I’m feeling fancy today.

You’re even sharing that because I do think that, and I just talked to a client and she’s, I just need help because I hear all these different things from all these different people.
You need to do this, you need to do this. And I love that are reaffirming. What I would say is that breakthrough that most of us have after the one and a half year struggle, like where, you know, who you want to help you feel overwhelmed, your China, everything you’re fried exhausted.
And then you’re like, I am going to really just figure out the best place for me to show up, talk to my ideal client in that place, get super specific and like stop doubting.
Yeah. And that’s exactly it, it was also that, um, you know, the whole idea of we also, so like I need to be really perfect or they need to say all the right things and I need to be, and I realize what the funny thing is like on Tik TOK, you know, things can go viral or things can get big.
Like the video that I have that literally has the most views, I mean like 250,000 views is like, there’s this little meme where you say like somebody saying, yep, Nope, yep, Nope.
In the background, that’s it. And you’re like, and I like, I point to something, I go, Nope. Yep, Nope. And that’s it like that’s, I am literally talking about four steps to reverse symptoms and lose weight.
That’s it? Like, there’s nothing I’m not even just like, I’m not dancing. I’m literally pointing like this and it’s the most popular one because it’s just really simple.
Yes. There are four basic steps that, you know, eliminate trigger foods, you know, and I, and the little acronym I use now for my program is energy.
E N R G, cause people with hypothyroidism need energy, eliminate trigger foods, nourish your body with healthy foods, rest and restore and gently exercise.
And like, that’s, it, there’s four steps. It’s really simple. I just boiled it down. Um, and, and it’s very, um, like you’re saying, like, we have this, you know, this, oh, what do I do?
And I need to, you know, the thing I had, you know, so I was certified in the end of 2019 and I was ready.
Okay. 2020, and then COVID hit, how am I going to do this? So everything was like on hold for about a year as my head spot in the whole world, you know, it was trying to figure things out.
And then January 20, 21 came and I was like, well, I have this like certification and I need to like have a career again.
I need to do something. Um, and the other thing also, I think people don’t realize about social media. We have this idea.
So as we go up on Instagram, the whole, world’s going to see us fall on our face, the whole world isn’t watching you.
Like, if you, I had like 25 Instagram followers I could, you know, on, on Superbowl Sunday, I had 60 Tik TOK followers, six zero.
Yeah. I mean a couple of stupid videos. Nobody saw them. Nobody cares. Like we think like somehow people are waiting for us to mess up and they’re not really like, You know, when I think when I remember back, I think I met you winter 2019 in November.
No, in my coaching program, I was still like, you know, When you look at making that decision, you know, and just say, okay, I’m going to start this.
I’m not gonna, you know, I’m going to just do it scared. What did you, did you go into the pro, like, did you go into the materials that you bought from us?
Like what were the action steps? Because I hear a lot of people say, I don’t know what to do each day.
I don’t know how to show up. I don’t know what to say. What was kind of your process, because I think that’s the whole part of visibility.
It does take a lot of time to show up. I mean, takes a lot of, I would say creative energy.
Um, and so what was that process for you and saying, this is how I’m going to show up. Did you plan, this is the freebie I’m leaving them to, then this is the program.
Can you take me through that process? Yeah. So, um, well it’s funny you say plan. Well, one thing I’ve also learned in the last year is I have ADHD.
So planning is really like, you know, we put big quotes around that work planning, puts it on the calendar and, and did Miami.
And I just, it looks good and I highlighted it and everything. And then it’s just been sitting here. Um, so like, but I think it was, it really was like, again, realizing that like, you ha you know, new people done this, first of all, they’ve done it.
I don’t need to make it, I can follow other people’s footsteps. You’re like the thing that people need to realize is when you buy something from your done for you programs, it’s like you get the password to like the inner sanctum.
And there’s all these like teaching materials you have, which was amazing. Like, I would’ve bought anything just to get in there, but I ended up the, I mean, I bought things that were really useful, but I didn’t even realize like once I had that, you laid it out.
Here’s what a launch looks like. Here’s how you can use the tools here. I didn’t have to invent it. Like people have done this before.
So that was really, really helpful. Um, and then, so I decided, okay, challenge. I liked the idea of a five day challenge because, um, you know, you can do freebies people who blogging, but I know for me, again, I am very much, um, the hands-on like the kind of teacher type the video, like I know most people hate public speaking.
I’d much rather do public speaking. Then, you know, do like a ton of blog posts. I mean, I like writing, but I will wait forever to do.
I will never get to the blog posts. Um, I just know myself to out. So, so I was like, okay, a challenge is like an audition.
Literally people are going to, they’re going to see, they’re going to email it to me in their inbox every day.
And then they’re going to come to the Facebook group and I’m going to do a lot. And they are literally going to how I act as a coach.
That’s what takes time. I love that. You just said that if I send somebody like a key, Because oh, because great.
I know we have a delay. Um, He’s like a, I know I’m like, one of us is on a delay.
I feel like I’m watching like satellite today. The parts that I want to even just tug on about the challenge, because I’ve had a lot of coaches who have said the same thing.
They’re like, I don’t know why people like overthink this process because I took that and I started showing up doing that challenge, taking people through that experience so that they could actually like, feel what that transformation is like.
And so I just want to, I love that you shared that because it doesn’t have to be complicated. If you’re going live each day, they’re going to get a taste of you and it’s going to nourish them to be like, wow, she’s pretty amazing.
Right. And that’s exactly it. I’m thinking of new Tik TOK lines. And I also realize that people sometimes really nervous about coaching.
And I know this for me is like, when somebody wants to be like a client of mine, but we don’t click or she’s my, you know, this person, like my style was right for them.
Well, when I go on Facebook, they get to see me. I mean, when I go and take time, like I kind of put it in your face kind of attitude.
Like I’m a scientist, I’m very nerdy. I’m totally going to, I like, I’ll be like, there were three studies in 2019, that’s just white hemp.
So as a scientist, so what really? Um, but also I also get very like frighten, you know, kind of, you know, I have these little videos of like, you’re a stupid ass things that doctors tell hyper black women, like your thing.
Um, you, I feel like it’s, um, oops. I’m seeing like to have a good connection cause you just froze. Okay.
Now we will come back. Um, I feel like by, you know, my style. No, it’s not that, um, I actually know.
I think it’s okay. Cause I actually have a router in my office, you know? Um, but I feel like it’s, um, you know, I was kind of nervous about like, what if I can’t do it?
Or what if, what if they don’t like me? Or what if they see me on Facebook, they see people like, oh my God, I love your style.
Great. Then on your couch, then that’s the right person for me. And so the challenge also gave me an opportunity to feel like I am giving people.
I am giving them something. They were seeing how I work. I also didn’t want people to come to me and be like, wait, so have my thyroid issues.
And I’ll be like, okay, here’s all the things you need to eliminate. Oh, but I’m not willing to give up gluten.
Well then I’m not the person to talk to eliminate since 2007. So if, if some want to do that, okay, that’s fine.
But I’m not their coach because that’s what I’m going to talk to you about. So by doing the challenge five days of like, here’s what we’re eating, here’s what we’re not eating.
If you’re like this doesn’t work for me. Okay, great. Thanks. I just felt, this is making me laugh, going to see I’m going to make sure my routers and noticing my internet is super moment.
Okay. Um, yeah. Right. One of us, I think it’s, I don’t know why I’m saying that. Cause my routers, um, I mean my repeaters right here now, but it really, I think that giving people the sense of like, I was going to give them a lot of quality.
I was giving them a lot of value right upfront. And then I also didn’t feel like I give, I mean, I do take talk lives.
I always swore I’m going to be on for an hour. And then like two hours, 45 minutes later, my kids are like, are you going to finish before dinner?
Like what? I’ve been doing this for three hours? What, like, because I, I feel like I get really passionate about answering people’s questions.
And um, and so when that happens, when somebody calls me also gives me a lot more confidence in being like, this is my price, because if you’re not coming with that price, here’s all the free, I’m not going to kick you out of my Facebook group.
You can be on the Facebook lives till the end of time. Um, and, and you know, next time I have a challenge that you’re in, you know, I’m actually building up a group program now that’s going to have like 25 or 30 people in it.
Um, but the fact that I give away so much, it makes me feel so much more comfortable also about charging because I’ve been like, here’s all the fruit, you can add it all, you know?
Um, and one of that was that’s. So I was going to do the, the lie, the challenge. So end of January, I’m like, I just have to jump in.
I just, I have to do something like, I need to kick off this career already, you know, it’s locked down per year.
And so I decided to do the live, I put it up, you know, I put something on Instagram and started telling my friends and you know, whatever Facebook and so on.
And I, you know, I have literally, like I have my desk here, metal standing desks with like a row of books like this on thyroid issues, you know?
And behind me, all my books here, my, so I could write a five day challenge, but there were so many other things that I was like, I just, I can’t like, I need something to bounce off of.
Like I needed something to revise rather than something to invent. I just, I could not wrap my head around him, writing at all.
And that’s where that thyroid weight loss program came in. That was so great because yes, I tweaked it because I needed it to be in my place.
And like, I’m going to add my favorite XYZ recipe, but having the framework was so helpful. Here’s the five days I’m like, oh, I wouldn’t have thought of putting in a cute little charter or whatever.
Like it just like somebody else figured out a nice font. Like I wouldn’t think thyroid challenges. Right. Like, so it was really helpful to just have the thing to even think, okay, oh, here’s a picture, you know, like I’m going to try this picture instead.
Or so that was really, really just, just having that frame to be like a day to have the framework and done for you program like a day or so to revise it as opposed to like an entire week to, to just invent it from scratch, like, And then let alone the energy.
So define ness because I am a person that learned a long time ago while everyone was like, oh no, don’t give a lot away for free.
You want to then charge your worth? I was like, I’m so jaded with my health issues. I’m I takes a lot for me to build trust, to hire somebody.
And I think that anybody who is no matter what niche, but if you’re overwhelmed and you’re stressed and you’re, you know, you just are thinking that it’s not going to work again because you had your own past experiences.
I love that you’ve shared this because I feel that the biggest mistake coaches make is they’re not showing enough in that visible way.
They’re like sitting with that perfect plan. Maybe it’s are our ADHD superpowers. They’re saying with the perfect plan. And they’re like, nobody came to my workshop.
Well, you haven’t shown up for a month. You’ve spent all this energy focusing on this one workshop instead of showing up consistently and educating.
So can you talk about the types of free content that you, when you’re like, I give a lot of value, just so coaches have an understanding.
So Alexa, well, first of all, the five day challenge, I mean, I literally show up as a coach for five days.
They get an email this long in their mailbox. Um, and then there’s a Facebook live last time I did it all five days this time I was like Friday night, I think mother-in-law, um, I also do, I literally show up on take time.
I, like I said, I have never managed a one hour Tik TOK black there. It was like two hours, three hours, like, because, um, because I have literally had every single symptom, I am like the poster child for everything that could go wrong with your thyroid, everything from the brain fog and the digestive issues and the skin issues to be in fertility and the miscarriages you name it.
So somebody comes to me, I’m like, I have had You say that those lives cause I know somebody might say, wow.
I mean that’s a lot of time showing up. But I think the part that I learned very early on is that when there are multifaceted health issues, which the majority of the world has, you really do need to help somebody and educate a lot on what the symptoms are, what they may not even be knowing, let alone that actual diagnosis part and everything in between.
Do you find that showing up in those lives allow you to not only be yourself, but to educate and really build that trust?
Are you, are you teaching from anything or are you just kind of speaking from your heart? Um, I think it’s a little bit of both.
I mean, the thing that I think I like I’m a little like, um, route of health coaches. Like we have our little like discord community and um, you know, real chat and the thing that, that that’s, I keep having to remember now I find it again, people are not paying for knowledge.
If they want to come buy a book, somebody I have learned out of a book, most of which are available on Amazon.
Like, or you could like read, publish it yourself. If you’re, you know, if you’re a nerd like me, you can go into the journals.
But they’re paying us for is our approach to it is our delivery guidance is our support. Like not going to get that from anybody else, except you, your flavor and your style and your, so the idea that you’re giving it away, I mean, it’s in all these look, the top shelf, those are library books.
So the library has given it away to like, you don’t have to pay a dime, but nobody wants to read all those books because those books don’t translate.
They don’t interpret, they don’t hold your hand. They don’t give you emotional support. They don’t explain why this and not that you can’t give it away.
It’s just, And I think it’s just it to, to say this again for anybody listening. It’s like, you just nailed it.
When you, when you say I have to remind myself that people are coming to me for the way that I see it.
And I just said to a client who is in what I call the ownership, struggle where she’s like, it’s gotta be perfect.
I mean, I don’t know if it’s the right this right offer and I want the workshop to be perfect. And I said to her, oh, she said, because there are so many other specialist just like that, just like me.
And I said, but they’re not yet. That’s the shift. That is when, when I think we are in that first year, year, sometimes some longer than others where it’s like, what, what is that part of ownership where you see, wow, I’ve had this vast experiences.
There are somebody exactly like me in this world. And they would only hire me. And how am I going to show up to build that trust with this person?
Because I definitely went through this with my own perspective, with things that I wish were in all these different books.
And I’m putting them all into one system that is specific, even if you’re using content where you’re revising. Exactly. And that’s exactly, it really is your, like I said, I mean, I am, you know, and when I first kind of ticked off, I’m like, okay, who else is here doing this?
You know, fibroids stuff. And there’s a couple of people I follow. Um, you know, cause they’re doing great work, but we are completely different.
I mean go completely different people. You know, I’m going to be 52 in June. I have a master’s degree in oceanography.
I spent 20 years doing environmental science before I came to this field there, I can guarantee you, there are no other three degrees.
So, um, but also I bring that very nerdy science perspective. And it’s not that I’m going to like, you know, geek out on everybody and make them, you know, remember high school chemistry.
But I am really going to beat the, like I’m doing this because I’ve looked into the research and this is what it says to me.
And you know, I will. So I will, if you look at my tech talks, like some people doing Cuban videos and some people like, I keep trying to re remember, cause people ask me for certain content and I’m like, oh yeah, I should probably do like a, what I eat in a day because I’m like, well, here are the four primary reasons why you’re still having symptoms and not, you know, like according to scientific literature, like I’m such a nerd, you know?
And even that doesn’t seem to you. Right? Exactly. So, um, and, but also my passion and then literally even the other thing that I really, really want coaches to understand.
And I think you’ve talked about this a little bit, like in some of your podcasts or some of your guests is that we, so many of us come from other careers and we think we’re closing the door on that career and starting a new one.
And you were the same person and you are bringing every skill. Like we also, and I, this was something I really had to learn because you think I’m starting from square one, No joke.
I’m like, are you reading my mind today? This was exactly the conversation. I said, you know, why do we think it’s a totally different practice?
Like why do we think I’m not going to be able to build this? You had a baby, you brought up a child, you’ve done so many things.
You’ve worked. You it’s just like, this is another extension, especially Because it’s people work. It like literally. Yeah, exactly. My kids, you know, when my son was infant, I forget out my analogies because the poor kid was like, you know, the, he had all the rashes and I was like, oh, that’s probably come home for me and my breast milk.
And that’s when I started exploring for knowledge and a lot of immunity and all this stuff. And so if you figured out for yourself, you can help another parent’s parents.
And if you’ve done whatever job you’ve done before, if you weren’t, you know, you bring that with you. And for me, I did people like, you know, environmental science.
Well actually, yes, I worked in moral science, but my passion always, always, always. And I remember literally putting this on like my graduate school, like where my grad fellowship application was literally making complex scientific ideas, interesting, accessible, and relevant to every, to the everyday person.
And that’s what I love to do. I have literally done it for 20. Like I literally live near, like I was with the national oceanic and atmospheric administration.
The folks who bring you like the weather service. And even my years with them, that’s what I did. It was always translating science, whether it was for like state people, whether it was on Capitol hill, whether it was this one I to do was translating science so that it’s interesting and relevant and people can use it.
That’s what I do as a health coach. Not because that’s what all health coaches have to do, but because that’s been my passion for 20 years, if you’re passionate, if you were an artist and your passion is graphics and visuals and they like infographics and Instagram, like visuals that help people learn or great PowerPoints, if you, whatever your thing is, you’re not a new person.
You’re bringing twenty-five years of whatever brilliance you had before into this field. Like just bring it with you. And that really, I had to understand like, oh, that’s right, it’s a mindset Shift.
I think that’s one of the toughest, um, toughest things. And I think that we don’t, I know I try to talk about like the anxiety that I’ve had and just like overwhelm, but the part that, the part that it’s hard to kind of like really bring somebody into that day is how many times you have to say to yourself, I am not going to, you know, compare myself to anyone else.
I’m not going to doubt this process. I know that I’m bringing something really special and refining that to, so that you get to a point where like, I am going to be of service.
It’s not anymore. Like if somebody’s going to hire me as somebody’s going to pay the price, it’s like, I’m going to be of service and I’m going to show up.
And that I really feel is when we have a shift where that worrying about, like, what are people going to think?
The ego that pride, it just goes away. It moves into a really healthy place of, oh yeah, I am the best thyroid expert.
And Hashimoto’s for this ideal client. But it’s, it’s something that I think a lot of people don’t get to. Um, and I love that you really explained like, just your process of stepping into that power That’s And what’s funny is that, I mean, the thing that’s amazing is you just can’t even believe what happens when you do so, so I said like in January, I said, okay, I got to do this.
Like, I was terrified by the way of doing a challenge. I thought nobody to show up, I’m not gonna know what to do.
I don’t know what to say. Like I just was like, I don’t even know what challenge, like what, like, oh, you should, you know, of course you’re going to write the emails you all you need to do.
It’s really a challenge. It’s five emails, frankly. And you can also do Facebook lives if you want. So people like, oh, of course.
Well, you might email the head at the time. I was like, you do. I literally wrote each one that I pulled up.
Like, I couldn’t, I was so like, I don’t know what I was like, literally, no, I’m probably not supposed to be like, okay, what’s smart email.
We’re going to be so, uh, so I wrote these emails and I was like, okay. So I got people. So I have, I mean, I know lots of women, I didn’t know that I knew women until I put on Facebook and they’re like, I have not have I have, um, it’s laid out 5% of like all adults in the United States of how she diagnosed with how she met him.
Um, but, um, so I was like, okay, I want to do this. And then I took Instagram. I was, you know, I have like, I don’t know, a hundred followers or something, and Instagram should have them to like friends of mine.
I got 35 people into my first challenge and I little Facebook group. And, you know, it was like crickets from, you know, the Facebook crew, but people would show up to the lives.
They like lot. So I was like, oh, I can, I’ll skip. But like a while I was doing it. And then, so I did the challenge and then, um, you know, and then I had, and then what he said, you should try and tick something.
And I was like, oh, okay, I’ll try. Sure. And then I did meet a health coach who was killing it on tech time and she convinced me and I was like, okay.
And she does weight loss for women 40 and above. And she’s 53 herself. And I was like, she had like 90,000 followers.
I was like, okay, cool. I’ll try it. And I literally was just like, let me study her, take talk and figure out how to talk for her.
So, um, so I started doing that and what I did was I took the five day challenge. I’ve done the five day challenge live.
And then I took the materials and turn them into an evergreen and said here, then it became a five day meal plan.
And I put on my like MailChimp landing page, all this was like duct taped together, like MailChimp. I didn’t know us, but right.
So I’ve made it freebie and said on the page, I’m going to run this live again. And if you sign up here, you’ll be on the, you know, you’ll know when registration opens again.
But in the meantime, here’s an example of how to eat this way. Oh my God, you’re a sample of how this kind of eating works.
And again, if you’re like, nah, can’t keep it gluten. Or like, for example, there’s people who are plant-based vegan. I respect that, but I’m not your coach because I was a vegetarian for 23 years and eat, frankly, eating meat is what brought me back to help knocking somebody.
They need to do that. But if you’re going to work with me, I don’t know a good vegan protein for you.
Cause that’s not my answer. I’m going to suggest you find somebody else and best of luck, you know? No, you, no, I feel like it’s just, it’s just, I can’t help you because I don’t have that experience.
And I don’t feel confident in it. I tell you, um, I need to feel like, you know, I need to believe in it and know that I have the experience to back it up.
So, um, so I want it’s, uh, it’s like showing people, here’s what I do. So I made it evergreen and I just put a link to it on my Facebook page.
I mean, on my, um, my website. And then I had just, uh, migrated to MailerLite and that was all, I just had a place where you can download it.
And then I started going on Tik TOK. And in my bio, I had, you know, free five day challenge and, you know, and people would say, how do you eat this way?
And I’d say, I have this five day. Didn’t just get it from my book, getting for it, basically begging like, how do I, do you have any recipes?
You have a meal plans. I’m like, well, I have this whole pantry list. And here’s five days with the recipes and you know, and my mail this whole, like this, I literally started with MailerLite with zero, I mean a MailChimp zero and had like 35 by the end of my first challenge.
And now I’m like, no, what is it? I can tell you right now, like she does some using this freebie and so on.
I have almost 1300 people on my mailing list in eight weeks or Something without even pay traveling. No, nothing, zero just, I would do a tick talk live and people would say, do you have any, like, how do I eat this way?
Because especially when talking about mean, you were talking about people throw up their issues. The first thing that hear is there’s stuff I should and shouldn’t need, but what, what should I do?
I don’t know what to eat. I don’t, you know, so I was like, well, here, here’s a freebie and it’s five days of meals and a pantry list and a plan, you know?
And I put in all my nerdy stuff up front about, you know, your identity. Um, so it’s a little like, here’s the guy that the doctor should give you when you walk out of here.
Well, here’s a taste of what it’s going to be like to roll with me And to go with me and to really like I want, and also I put in there, like I got all the symptoms and you see how energetic I am.
You want this? This is the only way I know if not the only way, because otherwise it’s the only way I know.
So, so then, um, people kept saying, when are you going to let you over, when you do a challenge? And I was like, uh, March, I’ll do it in March.
I’m like, okay. So then my mailing list had 200 people on it, maybe at 250 feet. I’m like, oh, this is pretty good.
It’s marching. So I’ll keep doing this. And then, um, I said, okay, I need time. But you know, I frankly need to finish it before Passover.
So I was like, okay, I’m going to do like five day challenge. And it was March. I said, fine, it’s going to be March 15th for 19.
Then I just started saying it on Tik TOK. And I put it in my bio and I just kept saying like, it was a funny thing.
And now I, like I said, I have 1300 people on my mailing list and 700 people are still signing up for the challenge.
I’m like, you know what, it’s over right. 745 people who signed up and I had 35, 2 months ago now I have 745.
Um, and it was because I was scared and it’s not people think if you give something away for free, people will never pay for it.
Yeah. There are some people like that. And, and you know what? I had a heartbreaking conversation with somebody yesterday who I can’t help.
Cause I actually think she has type one diabetes. She has no insurance, you know, like, yes, I want to give stuff away for free, for free.
There are some people who need it and literally can’t afford it. Um, and, and, but I can’t afford to give away my coaching 24 hours a day.
But for me, you know, something needs to keep the lights on, but I’d like to be like, no, I can’t get away from free.
I mean, it’s so cliche, but it really does help with that. I mean, you said I’m giving this away for free 750 people.
And then like in my face, I just started this new program that starts April 12th. Um, it’s called thyroid energy recovery program.
It’s going to be limited to 25, maybe 30 people. And, um, and it’s so, so I was like, okay, I literally just announced it in a Facebook live.
And three people signed it up by the end of the lot. I was like, it, like, it’s a good idea.
What for that framework, What did you use for that framework? So I’m still kind of making that up. So you’re making up, you also have your grain-free paleo rockstar thing.
So that’s the one I bought last fall, fall 2019. So I’m digging into that. I used some of the images from my challenge and, you know, in some of the, because mine is very much paleo based.
I am, I don’t know. I guess that little like funny shape there is actually my primal health coaching Institute sticker.
Like I’m very paleo. Um, so I’ll be digging into that, those materials too, as like, you know, so often like it’s blending, right?
It’s not, we know like if the person, One thing, tell me with your current offers that you have, are you working with people?
One-on-one I know you’re launching this group in April. What, what is currently hot? Yeah. Yeah. So I have five paid clients.
Um, I just signed the fifth yesterday, I think, um, or two days ago. Um, yeah, I’ve so literally I literally, I had nothing and it’s just so it’s so crazy to me.
Like I had no social media presence. I had no clients, I had nothing, no mailing list. Um, and don’t play it.
And so by the way, early January and yeah, now I think lions and one signed up for six months. She’s like, I’m in a belong all.
Where do I sign up once for four months? Some are just, you know, some are, cause I give a discount for multiple months, a lot of like, can I just start with one and keep falling over?
And I was like, okay, sure. I even raised my rates this month. And they’re like, sure, I’ll sign up. Like, okay, I have a call tomorrow with sort of two calls this week with prospective clients.
Um, but I actually do want to move. I know, I think the bulk of my work is going to end up being in group coaching just because there’s just only so many hours in a day.
Um, and also because, you know, well I’ll probably end up doing, there’ll be some people who just literally can’t do the group.
It just, maybe it’s not their way of learning or their schedule was different. Um, you know, it doesn’t accommodate it or their situation is more complex, like, but for most people decide to do the group is that overwhelmingly and most people really do need to walk from the same age.
I’m doing eight weeks. They, you know, get off flute and get off dairy golf. So I, you know, and these nutrients and these nutrients, this is for your sleep.
This is to de stress. Here’s, you know, strength training, here’s yoga, you know, like it’s, they need the same thing.
And I was like, why don’t I just do it together? You know? And then, um, and also there’s a dynamic to a group that people learn in a different way.
So I thought they could support each other in that way. And then after those eight weeks after we’ve gone through the basics that everybody needs to go, then if they want to be one-on-one coaching, they’re at a completely different place.
Or after I’ve done the three weeks, then if their situation needs like more of a functional practitioner to get really, really in the weeds with them, they’ve already done.
Like he saved a ton of money, learning this stuff with a coach rather than a, you know, $300 visit with a functional doctor, different testing, but they’re really expensive.
So, so that’s why I decided to do the group. And also frankly, I could take out, I mean, it’s, if financially it’s just going to be, you know, it’s like two thirds, like it’s definitely cheaper than coaching with me.
Um, you know, doing the group and, and then ultimately when I do it, the group is after I’ve run it.
And I, of course I don’t have the material as yet. Um, then go to get into a, do it yourself version where you can do an eight week and each week, you know, module unlock and here’s the videos and so on.
So that there’s different tiers. You have to do it yourself. Here’s the, what the group. And then there’s was with the group with private coaching on top, if you also want that.
So that’s why I think, you know, probably still keep like, I don’t know, five to eight clients I’m guessing, but I think, uh, one group like, or five times a year or something like that.
I mean the one, and I’m not saying, not saying that you need to buy a program. All means the one that, that is completely like AIP style.
And the one that my hormone writer works for her entire practice is the, is the AIP. And she says this.
I was like, Hmm, because I mean, often a lot of clients don’t need to do totally stripped. They’re happy, but basically I’m taking the threat of PT.
I mean, really that’s, that’s how I healed. I mean, you know, some of them were not like early on, we don’t necessarily take out like all the seed based spices or like every single night, but for the most part, I’m like living in dairy, soy eggs, you know, um, most grains, you know, like it’s, oh, we still have a problem, but yeah.
I’m like, if you’re still having problem, let’s talk about nightshades. If we’re solving a problem, let’s talk about coffee, you know, like, but it is, um, that’s really what it is.
It’s going to end up being ANP basically. Um, or AIP light or AOP intro or AIP. Yeah. I mean, I, I love what you’re saying even with that, because I think as, uh, I think as coaches and I know you’ve definitely nailed this part and I can always, I can always hear it when a coach like sees that vision is what I really hear you clearly as saying, like, this is the process that worked for me, this is how I’m going to run this group.
Um, and then sitting there and really looking at where the content then can just fill in, because the truth is once you have that, just put together, that can be self-paced with a certain amount of sessions that could be group that could be, you know, so many different scenarios.
And it’s really that blend, whether it’s AIP or it’s really just AIP light, or not even anything just, this is, this is the type of eating that works.
And, and that’s, I think people often think like, you know, what am I gonna do when I get like, and this, of course, I, I thought the same thing, what am I gonna do when I get a client?
And, you know, it’s, everything’s so specific. And, and yes, every single client, you are going to talk to them as an individual and you know, and what are their particular history and so on.
But I think also as health coaches, we think that what we’re teaching people is really obvious because we’re so deep in this, or as people who have gone through it, you know, I know you and I both came to this through our own struggles that the most people like they’re coming out of the conventional medicine world, they’re coming out of like 20 doctors telling them there’s nothing wrong with them.
It’s in their head that they don’t know that gluten is that big of an issue. They don’t know that there is that big an issue.
They don’t eggs can be really good for you unless they’re not, you know, so, so the idea, like we think it’s going to be so hard or so, um, you know, most clients really need the basics because we’re not taught.
Like we don’t have, you know, this society isn’t about being well, it’s about being not sick. Okay. So if you’re not sick, like if you’re not on an operating table, you’re falling like, you know, and just the whole mindset of like, no, no, I actually want you to feel great.
Um, people don’t want to get there at all. They’ve never been told how to get there. And so, and funny.
So, um, you know, I was always talking about Tik TOK. I can’t even tell you how many times what’s so gratifying.
Literally people say to me, like the watch, one of my videos and they leave a comment, I am crying because I found you like, and it just, it just like, I’ve had people message me saying, I’m eating the way you suggested I’ve been eating this way for 10 days.
I’ve already lost six pounds. Like, you know, I downloaded your plan people. I mean, I’ve literally seen only been on sick.
I like six or seven weeks and people like, I downloaded it and already, like, I don’t have stomach pains after every meal.
Like I didn’t even know. Um, so, you know, it just is so gratifying and it’s funny, I had this whole back and forth arguing with the doctor.
Um, and I am not anti doctorate. Like I told you, I’m a science nerd. Right. I believe evidence-based medicine. And so on also though, you and I know a lot of people come to us after the doctors have been like, you know, your tests, you’re flying, it’s in your head, just exercise more and eat less.
You’re a hypochondriac you need anti-depressants and anti-anxiety, and you know what, if you do, that’s totally appropriate. But if you have a thyroid issue anti-depressants and anti-anxiety medicine are going to help, um, you know, it’s a thyroid issue.
Or, you know, I mean, people are broken because they can’t get pregnant or whatever it is, and the doctors are done with them.
And so this doctor was sort of saying, you’re giving people, you know, they should go to the doctor. I was like, are you kidding me?
No. Coming to me after the touch of like, the doctors don’t want to see them anymore, the doctor told them, they’re fine.
The doctor is the one who won’t run the tests or won’t up the medication, or won’t talk to them about lifestyle.
Who’s never even indicated that lifestyle has anything to do with the analyst. And they are shocked when they learn that they can do something themselves.
So, you know, it’s so, um, people are coming to us and they’re like, they’re just so happy to find somebody who will listen, who also ex them enough to say, I, I’m not going to heal you.
I’m going to do a hand and you the tools because you’re getting heal. And they’re like, what you mean? You’re not going to patronize me and insult me and no, no, no.
I’m just going to partner with you. I’m going to help you. Um, you know, so, so that’s another thing I think is I don’t think I realized, I thought, you know, I need to have all the answers.
No, no, no. They, they they’ve been to the doctors and the doctors cleaned up all the answers. They don’t want that.
They just, they want some sympathetic and they want some, who’s going to guide them and maybe give them some answers or at least some insights.
Um, but really what they want is insight and guidance. Not all the answers. I, that’s amazing. That’s Such a, that’s such, I mean, you’ve dropped so many.
I would not, it’s not even like value bombs. I mean, things that are such that like aha realization that you have at different times in your business where you, you see that you’ve changed somebody’s life.
I mean, I was just saying to my husband yesterday, because a client who was one of my first clients, he called yesterday and said, you know, I’m having these issues right now.
Do you remember when I came to you? And I was able to only three foods and what you got, we worked together for like six months.
He’s like, I got healthy to be able to go to London, you know, to, for this internship. And I sat there and was saying to my husband, you know, when you touch one person’s life and you really just show up, it’s it really is all the feel for like, you can say, I don’t even know what my program is going to be, but I can guarantee that, you know, I’m going to figure it out and we’re going to co-partner and I’m going to be there with you so that you don’t feel that massive overwhelm and hand you these tools so that you learn how to navigate.
And then if there are additional steps, you, we, we separate, you know, of course, because you need to go to somebody else, but that you have been given every tool that you could humanly be given to make those changes for yourself.
Yeah. I mean, and it’s so, so powerful. And so, um, you know, it’s, it’s funny because like I said, while I was doing that, the tick-tock is, I mean, like, so, so I started to tell them like the moral of the story, or like the, the punchline here.
I had 60 people on Superbowl Sunday. And within two weeks, I kid you not to, like, I think it was like maybe two and a half weeks.
I had 16,000 followers on, um, because I like figured out the algorithm a little bit and you know, like, but it’s not like I’m some genius at it.
It’s just, you know, people were desperate for it. Um, I figured out like my voice, I’m not trying to be this person or that, you know, there’s so many, like, there’s one woman who’s, she’s lovely.
She’s like twenty-five year old nutrition student. She was like born at 30,000 followers. I’m like, great. And she also talks about a lot about hormones stuff.
Like she’s younger, she’s talking about fertility administration. Great. Like, that’s fantastic. And it goes to your thing, like competing with her, like there were different peop you know, she literally could be my child.
I was like, we’re going to life, like when a different stage of life and that’s fine, you know? And that’s great.
And so the idea that we’ll like somehow competing, like that’s not, you know, I just figured out, like, I should take that back.
I did not figure out like how to speak because it wasn’t that calculated. I just, it’s only 60 seconds. And I’m like, what do I want to say I’m like, um, you know, what’s the stupid I just got really, I was really annoyed.
One day. I don’t even know how I came up with this. And I’m like stupid ass things that doctor tell women with hypothyroidism.
Like, you know, that their labs are normal. Like, first of all, the ranges are using, are out of date and they need to look at your symptoms and, you know, any idiot could read a lab sheet, but what about the, you know, it’s like kind of went off.
I don’t even know what is be authentic people that video, because you know, It shows your true personality. I mean, I think I would say for anyone listening, I love that.
I love your excitement because I remember when I did my first challenge and I said to my husband, oh my God, like, there are 300 people in this group.
And I was like peeing in my pants. Like no virtual assistant didn’t even know, didn’t know how to upload something to Dropbox.
I mean, when I tell you was delinquent use event, bright, because I didn’t even know how to hyperlink an image.
Like that’s, that’s when I say like, I think you’re my, my spirit animal sister, because it just gets a point where like, not busy enough.
If somebody like me who is in this struggle at different times in my life, like you even said these 20 years plus of experience, it’s like you sit there and you say, I’m going to show up in the way that I know I need to these little clips that, that show me.
And then I think really also these lives that you’re doing in a space that, that does work for you. Yeah.
Yeah. And It doesn’t again, not new tic-tac this is just one that speaks to me. Um, but yeah, the biggest thing, I mean, it really is give it away.
I mean, just given away, because again, it’s not the knowledge. And then the coming forward, it’s you that, you know, what we’re selling with coaching is you, right.
It’s not, oh, what am I, what am I giving them all this again? The knowledge is there. They could have done it on their own.
They would have done it on their own. They’re coming to you because they want a guide. And that’s the unique sauce that you have.
Nobody is going to do it the way you do it. Nobody has experience. Nobody has your interpretation, nobody. And in fact, when people are like, I need to hide behind what I learned and be like, that’s what you do come across as generic because you’re just founding lifted what was in your textbook.
And so it was every other person who graduated from your class. You’re like, well, here’s how this makes sense to me.
Well, now that’s your sauce now? That’s you, it’s your recipe. Nobody else has that. You know, that flavor. And that was what was so, and I realized part of the reason why I chose actually motives is I realized for me, I could be most authentic.
That doesn’t mean that you have to have the illness to do it. But for me personally, I knew I could be authentic with talking about that because I mean, maybe next year it’ll be something else.
You know, I don’t know, two years for 10 years now, maybe I’ll decide to change. But for me to begin, I just knew I could show up extremely authentically saying, yeah, here’s how I got rid of those symptoms.
Here’s how I stopped reacting to the food I ate. Here’s what I, I’m not telling you to do anything. I wouldn’t be willing to do myself.
Here’s my vitamins, you know, here’s my smoothie. Here’s yeah. So that’s, so that, I think helped me a lot For everyone who of course has to follow you because I know that I’m, I’m like, oh my God, I don’t think I’m doing, oh my God.
And that’s that’s I think what we don’t realize is it was your video where you were like, this is me, I’m drinking water for 30 minutes.
And I had to say to myself, I don’t think I’m doing that. Am I drinking coffee to late? And you’re like, no coffee, no, this.
And I was like, damn it. Even though I know that I’m not doing exactly it. And it was at that moment that I was like, and this is why I would hire her.
It was before, like I had a one that got bigger that at first was my most popular video. Cause people, he loves all the time.
How should I take my thyroid meds? And I’m like, I just do it with salt and I do lemon water and salts in the morning.
Um, So I think of you literally each morning because of that video, like this morning, I hold it for Danielle 30 minutes.
I mean, literally I had to put a stopwatch. So I appreciate that. Um, how what’s your tech talk game? So anyone can of course volley.
Yeah. And on Instagram I am thyroid coach Danielle. So it’s dot Danielle. But if you search for that, you will find me.
I would coach Daniel. Well lady, we had our little snafu of connection. I think you said a bunch of different times, but I would say this has been amazing.
And I think it’s such a testimony to like keep going with the show. Like even when you have a little blood that like, you know, move on, People that are in here for like the fancy show, they’re here for the they’re there for you.
And that’s what we keep saying. Right? No worry, Uh, hair for the real, thank you. I really, not only do I appreciate you, but I appreciate the clarity and you sharing like such massive transparency because, um, that is something I don’t think we see enough of it’s we sit there as the coach and think, how am I going to do this?
And we don’t see how much of that shock, not even struggled, but that like, what am I going to do?
And this lack of, you know, I don’t know what to do on this platform, but not getting stuck in that.
And like you were saying, you’re like, well, I’m just going to commit to this day, like just email. And I think that’s such a thing that everyone needs to hear because, uh, there aren’t so many hours in a day and you really have to be, when you want to get paying clients, you really have to commit to holding yourself accountable to those things that you did.
So I adore you. Thank you so much. Thank you. Thank you. I love what you’re doing. It’s been so valuable to me.
Thank you. Thank you everybody. Who’s watching one various whatever platforms you’re on And telling me follow her Tik TOK fit is cause I will say I’ll look at them.
They are really good. They’re fun to do. I like doing them. All right. We’ll teach me a dance and I’ll do the little dance.
Let’s see. That’s the thing is they keep saying to my daughter, will you teach me? And then I said to my son’s friends and like, I think I need you guys to come over and just show me everything.
All right. Well lady, thank you for taking time on your Sunday. All right, bye.


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