47: Empowering Coaches with Christine Blubaugh

Subscribe Now to Discover Why Other Smart Health Coaches Like You Tune into the Healthy Hustle Podcast.

On today’s episode, I am talking with Christine Blubaugh. Christine is a magical message maker, copywriter, and funnels and website expert. We are talking about empowering coaches. We discuss how you get seen, known as an expert, and hired. We also discuss how to nail down your key message and get comfortable with sharing your message. When you nail down your message and know your ideal client, the words will come.

Enjoy the show!

In this Episode:

In Today’s Episode:

[02:45] Christine is a copywriter. She started an online business as a health coach and then in 2016 she switched her business to copywriting to better utilize her skills.  

[03:19] Christine’s approach is to really help her clients build connections with their audience through their messaging, so when it comes to selling it kind of takes care of itself.  

[05:57] The reason why you are trying all the things and it isn’t working is because they are teaching you tactics. They can be effective, but in order to be helpful and effective, they have to be based on your message.  

[06:26] If you don’t have the foundational pieces put together and completely solidified all those strategies and tactics will fall flat.  

[06:58] Your niche is the problem that you solve and the person that you solve that problem for. 

[08:05] What is my ideal client intentionally searching for on Google, Youtube, and Pinterest?

[08:32] Once you have an understanding of their main problem and who you solve that problem for, the next step is to really think about that person you are solving that problem for. 

[10:14] Understanding your ideal client avatar is the first step to creating a super solid and clear message. 

[11:55] If we had a hidden camera following your ideal client around for a day, what would we see? 

[13:34] Get really specific and know all the details of your ideal client. 

[14:32] The second thing is that you need to be really clear on what it is you are actually selling.  What is your offer, program, or service and how does it solve the problem for them?   

[15:15] If they are stuck on struggle island and you want to get them to the tropical paradise, your offer is the bridge that is going to get them across there.  

[18:31] Webinars, Facebook ads, and social media are like the walls, shingles, and decorations of your house, but you are not going to put any of that up until you have laid the foundation.     

[20:23] The real clarity comes once you start sharing your message and getting feedback and then making adjustments.  

[21:40] Perfection isn’t a thing and improvement comes from the sharing.  

[23:19] At every level, people need help clarifying their message. You are always refining your message. 

[24:47] The third part is your story. How did you come to do the work you do? Why does it matter to you and why are you passionate about helping people? 

[25:31] It is not your entire story. It is your process including your before and after stories.  

[26:01] Be clear on your why, the steps you took to get where you are, and be willing to share that openly. 

[30:39] Test your message. Share your message and see what people respond to.  

[33:59] Just because people are asking you about a certain thing doesn’t mean you should make your whole business about it.  

[34:34] Figure out what the hot button topics are for your people and then talk about your opinions and ideas related to those topics.  

[35:23] It is not as difficult as we make it. 

Grab the Sweet Savings for Your Business below:

VIP Replay Page

Resources Mentioned:

Hero Journey Timeline

Connect with Christine:

Christine’s Website

Christine on Instagram

Christine on Pinterest

Connect with Rachel:

Rachel’s Website

The Healthy Hustle Podcast

Rachel on Facebook

Your Health Coach Biz Website

Rachel on Twitter

Rachel on LinkedIn

Rachel on YouTube

Rachel on Instagram

Rachel on Pinterest

Resources:

Go to https://rachelafeldman.com/events for the new challenge.

Go to https://rachelafeldman.com and read through my mini-courses.

Make sure to go to my  Facebook to get notified when I’m going live.

Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. 

Additional Resources:

Free Resources to Grow Your Business 

Ready to build a business without the overwhelm? Save time creating content and MORE time finding clients >> Go Here

Subscribe & Review on Apple Podcasts

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one!  Click here to subscribe on Apple Podcasts

Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  You rock! THANK YOU!

Subscribe Now to Discover Why Other Smart Health Coaches Like You Tune into the Healthy Hustle Podcast.

error: © Rachel Feldman and Rachels Wellness, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rachel Feldman and www.rachelswellness.com with appropriate and specific direction to the original content.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close