I speak to at least one health coach a day. I always tell them this..”You have to create a signature business that REALLY works for you.”
What does this mean?
- Are you an introvert or extrovert?
- Are you crystal clear on your niche?
- Are you clear on your ideal client?
- Do you know your ideal client buyer avatar?
Have you done I am 100% committed to share the real behind the scenes TRUTH.
You know your Niche [step 1]
You know your ideal client [step 2]
You know your signature system – the HERO Journey and not just your niche or ideal client blah blah blah.
BUSINESS COACHES ARE TEACHING YOU A MODEL THAT DOES NOT WORK IN THE CURRENT DIGITAL MARKET!
I had to look at why coaches are not making money – no matter what mastermind, program, school they come from.
I had to go back to my roots.
I had to look at what is REALLY sustainable and not just a trending model.
I had to look at how I built a business without
✅ facebook ads
✅ a team
✅ money for coaches or masterminds
✅ and I had to let go of this bullshit promise that I would make a ton of 💰 ONLINE.
This is what I did.
I learned really fast [when I was up against the wall and 60k in debt year 1.5 of my business] how to create a sustainable process.
Once I did this… I did hire 5 coaches back to back. They saved me from making a crap load of 💰 Financial mistake
I had to look at people’s commitment levels.
I had to ask myself this – Yes my niche was gut and my strategy for repairing gut was via detox methods, natural strategies [oils at that time].
My ideal client was struggling with a myriad of issues – it is not uncommon for my client to say ” I feel off” – I am gaining weight, my hair is falling out, my skin is itchy, and I have no energy.
I realized there were common themes: weight, belly bloat, exhaustion, energy, hormones, depression, stress eating, compulsive eating.
Then my autoimmune warriors had; food allergies [even the above #4 also had many of the ones I am speaking about here: bacteria, fungus, UTI, yeast infections, skin issues, psoriasis, and more…
I felt overwhelmed and scared I would speak about things that were out off my scope
I realized in needed to create a signature PROCESS for clients at different commitment levels
I also needed to think about my ideal client and the psychology of the buyer.
I had to create a signature process 🚀 that matched the HERO JOURNEY [check out Stu McLaren and Donald Miller for great FREE info on this]
So my biz changed – I worked offline and brought people to my online : 1-1 or if they did not have the 💰 or did not trust me enough YET >> the downsell would be a do it yourself, group or a single session.
Hence the realization I needed a 2-3 Tier work with me and those offerings matched my Do It Yourself .
This means I would always make 💰 even when the online took a dip – June, July, August, November, parts of December and March.
This dips are defined by the habits of my ideals client and life – spring break, tax seasons, holidays, traveling and 💰💰 that is often spent on kids, family, government.
Hence the habits define the persons buyer commitment levels as well.
I thee added offline opportunities like masterclasses, VIP days, shopping tours, cooking classes meeting the ideal client where they desired to be – face to face or face to face then upsell to a group online.
HENCE THE CUSTOMER LIFECYCLE
Here is my promise to you – I am going to show you what is realistic and not trending.
I am going to share with you how I did not break the bank with fancy methods but instead used old school strategies to build a sustainable and profitable biz.
Here is a podcast : https://rachelafeldman.com/episode29/ that will help you understand my process.
Drop below your struggles 👇👇👇
I will be adding a calendar of events for all of you in my FREE Group:
Join here: https://yourhealthcoachbiz.com/links/
// Free coaching
// Helping you to nail down a simple process – online, offline or a hybrid
// Sharing when is it best to do evergreen for live
// How to rock a challenge – online, offline, evergreen, teaching series etc.
Peace and Love Homies!
I can help you create a health coach biz that changes lives and makes you money!