How to Create your Signature Business

Do you want to know how to create a rocking health coaching program that will set you apart from the rest? Then you come to the right place. This article will give you a step by step guide in developing a unique and the best health coaching program.

As the name suggests, a signature program is a one-of-a-kind program which you can offer to your dream clients. It is an excellent way to establish yourself as a leader in the field where you belong. It is what you provide to your clients that make the best result for them. Creating a signature coaching program isn’t as daunting as many newbie health coaches think it to be.

Here are the five steps in creating a signature program:

Know the Solutions Your Clients Need

The first thing you have to consider is to formulate a solution that your clients need. The solution can be made by answering these queries:

  • Who is your target audience?
  • How would they describe their key pain points?
  • What do they think the main reason for their misery?
  • What motivates them?

Understanding the most significant issues your potential customers are facing can point towards coming up with the best solution. Know what your clients will be able to obtain experience and do as an outcome of joining your program.

The result is the most vital reason why people choose to sign into your signature program, and this also includes the perks and effects they can experience. It is essential to keep in mind that your program sells a good result, not a pack of single sessions.

Understand What Your Target Clients Thinks About Your Program

If you have time, interview five to ten individuals who you believe best represent your potential client. Feel them out regarding:

  • What it is about your program which appeals to them?
  • Why did they decide to hire you as a health coach?
  • What results would they anticipate to get from hiring you?

Ask relevant questions which will assist you in selling your coaching program to the potential clients. Know if they have worked with other coached before and their experience whether good or bad. The answers to these questions will aid you to focus your solution even more.

Package up the Solution/ How Long It Should Take

Your signature program is more about what you give or offer. You are what makes your program powerful. It needs to be something you’re keen and excited to provide your potential client. Offer them what they believe they need, and give what you know they badly require.

Therefore, looking at your solution, consider how you can package your solution up to make it pleasing and beneficial to your dream customer.

Are you planning to run your signature program over four weeks, 4 months or more? How often will the meeting with your client be? Is it once a week, twice a week, or monthly? How long would each session be? Is it 30 minutes, one hour or more? What would you tackle in every session? Know the best ways to make your program attractive and enticing to your dream client.

Design the Package and Make High-Quality Content

The fact that your program is exceptional you will want it to convey your brand. Your signature program name can be based on the preferred results or outcome, or who the signature program is intended at. You can also come up with a unique or catchy acronym.

This is how we built trust to get clients to our signature program, which includes:

  • Guides
  • Recipes
  • Suggested Meals
  • Handouts
  • Action Plan for your client
  • Simple steps for your clients to make

Double Check

Last but not least, you need to run over the program you already created. You can do this by defining the perks, get clear on the key outcomes or results, you are offering, establish the number of sessions, work out the fee and payment plans, come up with a style of design and name for the program and make all the needed content.



P.S. Join our FREE forum and get daily tips and strategies on how to build your signature business. Join HERE 

P.P.S Do not waste time creating your signature program. Click here to buy a copyright free program that is done for you.


My Name is Rachel A Feldman

Rachel Feldman is a wellness momma, health coach, and business niche coach. After health coaching, she realized she needed to help health coaches to change the world. Rachel helps her clients to build epic businesses online and offline using a strategic sales funnel even if they are a new coach. After only earning 13K her first year in coaching, she knew she needed to learn how to create a sustainable business built with a solid sales funnel. Rachel went from making 13K to 72K by year 2 1/2 and then broke six figures in her third year of business.


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