I remember my first launch. I had no idea I needed a plan.
I remember hiring a virtual assistant team when I could finally afford it and they asked me questions like:
” What is your squeeze page.?
” What are your pre-marketing emails?”
“What are your prices?”
“What is our social media?”
“Are you dripping out your launch?”
“Are you doing a webinar 2 weeks before launch and then one the night of launch?”
Let’s just say I wanted to pull my hair out and cry — and I did.
I learned the hard way and that does not have to be the case for you.
You need a plan of action, bottom line and keep to your calendar.
I know it can be tough for creative souls to get organized but it is key.
Here are my favorites tools and tips for getting organized with a Launch
- Teamwork or Basecamp. You can use trello, which is free if you do not want to make the investment
- Dropbox or Amazon for delivery of materials
- Canva.com or Picmonkey.com for making social media images unless you go to Upwork and find a great freelancer
- Define your dates and decide if your launch is online or offline.
- HINT — the online and offline program launch can still be structured the same way and delivery of materials can all be automated
- Email Marketing – make sure you have all your emails (pre, during and post launch) created. Some people have a 2 week open and closed doors while others, like myself run a program all season.
- Marketing – you have to market and you have to let people know who YOU are as well as the key points of your product.
- Why are you different from the rest?
- What will this program do for me?
- Get Visible – this means create videos on facebook, live stream on google, and let people get to know you.
- Google Drive – Draft your welcome letters or even your emails in google drive and create a folder to stay organized
If you are feeling like I am speaking another language, I have two solutions for you.
#2 Join me for a LIVE and Interactive webinar on how to shoot killer videos (even when you do not have a team helping you).
I build my business by myself. I learned all the tech stuff and did not let it take me down. I am now going to teach you.
My name is Rachel Feldman and I help health coaches, business peeps, CEO’s and entrepreneurs build the businesses they deserve.