Over the last 10 years of specializing in health & wellness PR, entrepreneurs often ask me the same thing: “Can you get me on a national daytime television show?” and “How can I get featured as an expert in a TV segment?”
Media coverage can get you in front of tens of thousands of prospective clients while positioning you as an expert health coach. But just like your mom always said, “practice makes perfect”. Creating video on social media is a great playground to get ready for the big leagues.
Video helps us build trust and connection with our communities. Since you’re likely already creating video content for your community, why not optimize its potential and leverage it to market yourself for TV?
Here are three ways you can use social videos to prep for TV interviews:
- Refine your on-camera skills. Private YouTube videos will polish up your on-air persona. Practice getting comfortable on camera and letting your personality shine through by filming a mock interview on a subject you’d love to actually translate onto TV. Since it’s privately listed, you can share it with trusted sources who will objectively critique your performance. Once you’ve nailed your video interview, publicly list it to show-off your skills and expertise, while also sharing valuable content with your tribe.
- Get a feel for live broadcasting. The last 12 months have been all about live video – YouTube Live! Periscope! Facebook Live! If you’ve experimented with any of these, you know that mistakes are inevitable and there’s no opportunity to edit and re-record. Live streaming video is a great training tool for overcoming on-air mess-ups and distractions. Still able to stay focused while people log in and out of your video, double-tap to leave hearts, and post comments & Q&A? Awesome, you could do well with live TV.
- Create media-driven video content. Is there a big news story in the world of health? Maybe there’s a new celebrity diet trend. Or a new superfood that’s going to be bigger than kale. Whatever the subject is, film a video sharing your expert opinion while it’s still a hot topic – not only can you leverage that to your community in a timely way, you can also share it with a local TV producer that has the real potential to turn into your first on-air segment!
Especially if you’ve never been on TV before, producers will want to see how you perform on-camera. Filming your own video is a cost-effective way to do your own screen test. And while national TV is often the ultimate goal, don’t underestimate the benefits of appearing on a local TV show. Local TV segments connect you with your nearby audience, let you practice with a smaller viewership (how much would it suck to have a #fail on Good Morning America with the whole country watching?!), and help create a demo reel to pitch for the bigger, national shows when the time comes.
Once you’re ready to pitch TV producers and hosts with your video content, how do you connect with them over social media the right way? Check out my Dos and Don’ts of Making Media Friends Using Social Networks.
Get them sent straight to your inbox when you click here!
Meet my guest blogger today, Lisa Simone Richards is a publicity expert for health, fitness and wellness entrepreneurs who want to see themselves and their businesses featured in magazines, on TV and around the web.
As the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. Meet Lisa Simone and get ready to get noticed and get clients at www.makemediafriends.com
About Rachel Feldman
Rachel Feldman is a wellness momma and business success launch coach. Rachel helps her clients to build profitable and sustainable businesses so they can build successful businesses online and offline. After only earning 13K her first year in coaching, she knew she needed to learn how to create a sustainable business built with a solid sales funnel. Rachel went from making 13K to 72K by year 2 1/2 and then broke six figures in her third year of business.
Today, Rachel teaches the same system she built her successful health coaching practice to other health and wellness professionals. She’s helped more than 8,500 health coaches rock their biz to the next level with passion and profits. She works with coaches in her private practice and is the creator of the Done For You Programs for Health Coaches. She created these programs for coaches so they could spend less time creating and more time marketing their business and brand. She knows the importance of saving time being a Mom and a CEO.
Rachel graduated from the Institute for Integrative Nutrition in New York City, Wild Rose Natural College of Healing, the International School of Detoxification and Natalia Rose Advanced Detox Certification Training.
Published in Florida Man and Woman magazine, Mind Body Green, Williams & Sonoma blog, and Ripe & Ready, among others, she’s a driven entrepreneur and spends her spare time teaching “How to create a profitable business” at the Hippocrates Institute. Even though she’s always on the go, teaching, speaking on podcasts and summits, she makes time in her day for a green smoothie and chocolate at noon and a cuddle session with her kids at night.
Get all the tools you need to build your business at www.healthcoachbiz.rachelswellness.com and check out the brand new Launch School for Health Coaches.