What Problems do you solve for your ideal client?

When you are trying to come up with content ideas to blog about, email about, and post about on social, if you focus on the problem you can solve, making content becomes easier. Plus, you can even use the ideas to create a popular, published book, or information product, or course about it too.  

To come up with these ideas, you will need to focus on the main problem that you can solve for your ideal audience. Then make a list of the different types of content you can create that helps your audience solve their problems. After all, you need to come up with topics that your readers care about.  

For example, if you’re a content writer, it’s easy to think that the problem you solve is providing content to your customers. That’s true, but the real problem you are solving is the problem of time freedom. Creating content takes time, effort, and knowledge or the ability to study the topic enough to write about it intelligently. Look at the value you provide your audience from their perspective.  

Look at Your Competitor’s Blog – What problems is your competition solving and how are they doing it. What do they write about in their blog? What blog posts that they publish get more likes, comments, and shares? Some of this information will be a guess, but you can bet if a blog has been around for a while and they talk about one particular topic a lot, it’s because that’s what their audience wants. 

What Content is Popular on Your Blog? – Now, look at your blog if you have one. Look at your numbers to find out which blog post is most popular and compare it to the topics you want to talk about to them. Is there another way to approach this subject matter? Can you do it in a different format to make it feel new?  

Grab a Book & Look at the Table of Contents – If there is a popular book about your niche that your audience likes to read, you should buy it. The table of contents is a good starting point for you to come up with ideas for blog posts, products, services, and general content ideas. 

What Solutions Do They Look at When Deciding? – One type of content that is very popular across all topics is the “compare and contrast” blog post. This post will enable you to show them other solutions while comparing your solution in a better light.  

Where Are They in Their Buying Journey? – Knowing where your target audience is in their own buying journey can also inform the type of content that you develop. Knowing where they are gives you insight into their intent. If they intend to learn, they’re not really going to want to see a sales page right this minute. Instead, they’re going to want educational information.  

List the Problems You Solve with Your Solutions – Now that you’ve gone over these ideas, it’s time to write a list. Write down a list of problems and solutions that you currently offer. Remember to write them down from your ideal customer’s perspective. Can you identify one that can be your main offer and point of your existence? 

It’s important that you narrow down the problems you solve to one “big” problem that is going to end up being what you are known for and an expert at doing. The reason you want to find a one problem and one solution answer isn’t because you can’t do more; it’s because when you narrow down and focus on one thing, you will make a more significant and more positive impact on them and your business too. 

Now that you’ve gone over the problems and solutions that you can offer, it’s time to pick just one problem and one solution that you will focus on in order to build your email list. Building an email list is an important factor in building your business. To build your email list, you need a lead magnet.  

If you want to profit on your expertise, the email list will transcend all other platforms as the most important way to build your business. Because of this, it’s imperative that you take the time to develop list-building options. From social media to your blog, every time a new person visits your site or other platforms, they should be invited to join your list. 

One of the easiest lead magnets to make is a quick list of resources and tips that help your audience solve their problem. You’ve already made a list of the problem and solutions you know about and offer, so now you can put it all together in a nice short report for your audience to download as a freebie in exchange for their email address. 

What is a Lead Magnet?  

A lead magnet is an incentive for signing up for an email list. You give them something, and in exchange – instead of money – they give you their email address and potentially other information that you can use to connect with them on another level. It should solve one problem quickly and be instantly accessible. That’s why a short report in the form of a digital document download, usually in PDF form, is the easiest way to do it. 

The best way to explain this process is with an example: 

Let’s say that you specialize in weight loss for busy moms. You help your niche, which consists of moms who have gained weight after kids and they feel exhausted, have low self-confidence and have tried endless diets. You have created a signature method for moms who have tried every diet, and nothing is working. Your signature method helps mom blast the fat and boost metabolism with carb cycling, blood sugar balancing and intermittent fasting.  

Your list builder is called3 Steps to Blast Fat and Boost Metabolism for New Moms 

It’s clear who the lead magnet is for and what it promises to do for the person who downloads it. A mommy who is . Inside the guide, it might consist of some tips, tricks, and products that can be used to solve the bouncing problem. It might only have 10 or 20 tips, or it can have 100 if you have it. Don’t make it longer just because you can. Instead, make it accurate and quick to put into use. 

Your site visitors come to your site and read an article called: The #1 Reason Moms Don’t lose the baby weight  

While they are reading it, they either receive a pop up with the Guide [list builder] from above, or you can also link the short report within the content as an in-content link. You can also link it below the article or blog post depending on the technology you are using to promote your lead magnet.  

You may also install a pixel on your site and use Facebook or Google ads to help you remarket the lead magnet with site visitors that bounced from your website or left your website without acting. Once they get the lead magnet and are on your email list, now you can start promoting your other products and services directed at the main problems you solve for your audience, which is getting more targeted site traffic.  

Don’t have a list builder yet? 

Make sure to ACCESS THIS HEALTH COACH STARTER KIT:

https://id277.infusionsoft.com/app/form/starterkit

 

PPS. Need to create your signature business? Grab a savings code and let’s get started 

error: © Rachel Feldman and Rachels Wellness, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rachel Feldman and www.rachelswellness.com with appropriate and specific direction to the original content.

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