Listen my friend, my heart based health coach…
I am sure you feel the struggle….
UGH… THAT WORD MESSAGE.
UGH. THAT WORD NICHE.
Health Coaches ask me all of the time…” Rachel., where should I share my message?”
I did. I wish somebody would have told me to take copywriting lessons day 1 of my health coach business or when I was in school.
I thought my passion and knowledge was going to enough when I graduated from the Institute for Integrative Nutrition as a health coach.
I had no idea that I needed to understand how to communicate key messages to my ideal client.
As Ryan Deiss said at the 10X conference in Miami hosted by Grant Cardone, ” Today’s marketer needs to have empathy, know sales and know copywriting”.
Copywriting is not just long sales pages, squeeze pages, and email marketing.
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.
LinkedIn Profile
What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.
About Page
Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.
Blog Posts
All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.
One hundred and forty characters is precious little space for creating compelling content, yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.
Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable with the idea of it, the better (and more natural) you’ll become.
Good news my health coach friend.
I am hosting this FREE WEBINAR with the one and only Michelle Wisdom Ellis, a heart based copywriter for health coaches and wellness professionals.
Here are the deets:
Do you feel like you don’t have a story?
Scared to share it?
Feel like you have gone through so much you cannot identify your niche or ideal client?
Meet Michelle Ellis, mommy, wife, heart based copywriter for wellness coaches. Michelle and I have created something really special because we see so many coaches struggle with..
✅ Crafting their story and owning it
✅ Letting go of imposter syndrome
✅ Having a hard time selling their offers
✅ Struggling to get their ideal client to identify with them, trust them and buy
Is this you?
Join us for a FREE webinar on story and sales.
❤️ Heart based sales.
🙌Find out how you can use your story to create a business that attracts your ideal client.
🙌Find out how you can use your story to make sales ans never feel Salesy!
Join us on Tuesday, July 2nd at 12 PM EASTERN for a LIVE Free Webinar.
No need to register – just make sure you join the group here for the LIVE webinar.
And if you are here – add this time to your calendar!
http://bit.ly/
Love,
Rachel
